Position Summary职位概述
The Commercial
Director is responsible for the overall strategic management of the hotel by
establishing effective working relationships with senior team members, in
particular the General Manager, Director of Operations, Director of Finance
and Director of Human Resources. This role provides support and advice to the
General Manager in strategic planning and overall business goals relating to
business development issues of the brand and the hotel, protecting and
guarding corporate standards, brand integrity and hotel image.
通过与酒店总经理,营运总监,财务总监和人力资源总监建立高效的工作关系去实施酒店的总体管理战略。在与市场销售有关的酒店战略计划和总体经营目标方面,向总经理提供建议和支持,树立酒店良好的品牌形象。维护集团的标准、品牌的一致性和酒店的形象。
1.Assist
the General Manager to complete all work related to revenue and marketing of
the hotel, completing work assigned by the General Manager.
协助总经理完成酒店所有与收入及市场销售相关的工作并完成总经理安排的相关工作。
2.Responsible
for the management of Sales, Banquet Sales, Revenue Management, Reservations,
and marketing communications.
全面负责对销售部,宴会销售部,收益管理与预订部,及市场传讯部的管理工作。
3.Lead the hotel business team to achieve relevant
key indicators, including but not limited to managing the hotel's continued
profitability, ensuring the hotel's revenue and profit, and guest
satisfaction to meet or exceed the standard requirements.
带领酒店商务团队完成相关关键指标,包括但不限于管理酒店的持续盈利能力,确保酒店的收益和利润,宾客满意度达标甚至超过标准要求。
4.Develop the hotel's annual / quarterly / monthly budget
forecast and work plans, implementing them effectively.
制定酒店年度/季度/月度预算预测与工作计划,并有效的予以实施。
5.Develop marketing strategies and promotion plans to
adjust to the market situation in real time.
制定开拓市场销售战略和促销计划,实时更具市场情况进行调整。
6.Supervise
and drive the progress and implementation of marketing plans.
督导和推动市场销售计划的进展和实施。
7.Set clear objectives for business development, implement
personal skill development, performance review trainings and other trainings.
为商务发展部设定清晰的工作目标,实施员工个人技能的发展,业绩的复核训导和培训。
8.Monitor and evaluate current initiated marketing activities
and market dynamics.
监督和评估当前发起的市场销售活动以及市场动态。
9.Manage the internal operation of the department to ensure
that the fixed assets and operational items of the department are well
maintained..
管理部门内部的运作,保证部门固定资产及运营物品得到良好维护。
10.Conduct regular market research and obtain information
about competitors.
定期进行市场调查,掌握竞争对手信息。
11.Set pricing strategies and sales targets for the hotel.
为酒店设立价格策略和销售目标。
12.Manage special projects and other related businesses.
管理特殊项目及其他相关的业务。
13.Ensure efficient use of departmental resources.
确保高效利用部门资源。
14.Manage human resources within the department, including
selection of recruiters, training of department staff, team building,
employee performance evaluation, etc.
管理部门内部人力资源,包括选择招聘人员,培训部门员工,团队建设,员工表现评估等。
15.Ensure that department staff are clear about the
responsibilities assigned to them..
确保部门员工明确所赋予的职责。
16.Take immediate corrective action when the interests of
the department or hotel are jeopardized.
在部门或酒店的利益受到危害时,立即采取纠正错误的措施。
17.Manage customer relations and services, including
customer needs, product and service knowledge, sales effectiveness,
communication skills and customer feedback.
管理客户关系及服务,包括客户需求、产品服务知识,销售的有效性交流技巧及客户反馈信息。
18.Manage
departmental expenses and budgets.
管理部门开支和预算。
19.Prepare a forecast of the department's monthly expenses
and submit it to the hotel on the scheduled date.
准备部门每月相关开支的预测,并在预定日期上交给酒店。
20.Ensure that all system related revenue data are accurate
and in full compliance with Hilton international standards.
确保所有与系统相关的收益数据都保持精确性并完全遵照希尔顿国际标准。
21.Ensure the filing of departmental documents and related
information.
确保部门文件,及相关资料的存档。
22.Maintain communication with all operating departments within the group
to maximize sales opportunities.
保持与集团内各营业部门的沟通,最大限度拓展销售机会。
23.Promote
hotels in relevant industries at home and abroad.
在海内外社会各有关行业推广酒店。
24.Actively participate in sales activities initiated by
Hilton.
积极参与希尔顿集团发起的销售活动。
25.Organize promotional trips for target markets.
针对目标市场组织促销差旅。
26.Maintain good relationship and
communication with target markets at home and abroad.
在海内外目标市场,保持良好的关系和沟通。
27.Respond to demands, adjust, and perform any reasonable tasks and
additional responsibilities as directed by the hotel, industry and company.
根据酒店、行业和公司的指引,回应需求、进行调整,执行任何合理的任务及额外职责.
28.Adhere to hotel safety policies, emergency rules and procedures.
坚持酒店安全制度、紧急情况处理规定和程序。
29.Ensure employees fully understand and follow the contents of the
employee handbook.
确保员工充分的理解并遵守员工手册内容。
30.The department reserves the right to change or supplement the job
description if necessary.
如有必要 ,该部门有权更改或补充该职位描述。
31.Perform any other reasonable duties assigned.
完成任何其他合理的职责和被指派的职责。