Each brand within the MGM series under the group has distinct brand positioning and characteristics. As the Director of Brand Experience at the hotel, you are required to base your work on the overall content guidelines of the hotel's brand book. Grounded in the hotel's brand positioning, you should create a series of brand - experience scenarios that suit the hotel and its brand according to local circumstances. Highlight and strengthen the "entertainment elements" to guide guests to fully understand and experience, enhancing the uniqueness and attractiveness of the hotel brand. This will form a distinct market competitive edge for the hotel brand, thereby increasing its popularity and reputation in the local market. The implementation of this series of brand experiences requires collaboration with all departments of the hotel to be reflected in the corresponding experience scenarios.集团旗下美高梅系列的各品牌均有独特的品牌定位与特色。作为酒店的品牌体验总监，需依据酒店品牌手册的整体内容指引，立足酒店品牌定位，因地制宜打造一系列契合酒店与品牌要求的品牌体验场景。通过突出并强化 “娱乐元素”，引导宾客充分认知与体验，增强酒店品牌的独特性与吸引力，塑造鲜明的市场竞争优势，进而提升酒店品牌在当地市场的知名度与美誉度。这一系列品牌体验的落地，需要与酒店各部门协作，在相应的体验场景中予以呈现。
一、 Brand Experience Design
品牌体验设计
1. Project Investigation
项目摸底
Keep a real-time and in-depth understanding of the actual operation of the hotel abreast of the actual operation status of the hotel in real time, including the current situation of equipment, facilities, staffing, service processes, etc.
实时洞悉酒店实际运营全貌，涵盖设备设施、人员配置、服务流程等各方面现状。
Thoroughly understand the brand positioning and core propositions of the hotel's brand, precisely grasp the hotel brand direction, and clearly define the core values, target audiences and unique selling points.
深度领会酒店所属品牌的定位与核心主张，精 准把握品牌方向，清晰界定品牌的核心价值、目标受众以及独特卖点。
2. Market Research
市场调研
Thoroughly study local market trends, consumer needs and preferences, analyze the brand experience scenarios, services and product features of competitors, and regularly submit detailed market research reports to lay a solid foundation for the planning of hotel brand experiences.
深入研究当地市场动态、消费者需求及偏好，分析竞争对手的品牌体验场景、服务与产品特点，定期提交详细的市场调研报告，为策划酒店品牌体验提供有力依据。
Pay attention to industry trends and popular elements, and explore ways to integrate emerging experience forms into hotel operation services and product design, ensuring that the hotel brand always exudes freshness and attractiveness.
关注行业趋势与流行元素，探索将新兴体验形式融入酒店运营服务与产品设计，确保酒店品牌始终洋溢新鲜感与吸引力。
Ensure the most efficient integration and utilization of local and owner resources to strengthen the operational advantages of the project.
确保最 大效益利用当地和业主资源为其项目强化运营优势。
3. Design in Combination with Brand Positioning
结合品牌定位设计
According to the brand book of the hotel's brand and the hotel brand positioning, plan and design brand - featured experience scenarios, services and products that are innovative and attractive.
依据酒店所属品牌的品牌书以及酒店品牌定位，策划并设计具有创新性与吸引力的品牌特色体验场景、服务与产品。
JOB QUALIFICATIONS
岗位要求
1. Bachelor's degree or above, majors in marketing, hotel management, media, etc. are preferred.
本科及以上学历，市场营销、酒店管理、传媒等相关专业优先。
2. More than 5 years of work experience in marketing, brand promotion or customer experience management in the hotel industry. Those with successful brand service and product design and promotion cases are preferred.
具有 5 年以上酒店行业市场营销、品牌推广或客户体验管理相关工作经验，有成功的品牌服务与产品设计及推广案例者优先。
3. Be familiar with the local hotel market, and those with in - depth understanding of local culture and consumption habits are preferred.
熟悉当地酒店市场，对当地文化、消费习惯有深入了解者优先考虑。
4. Have sharp market insight and innovative thinking, and be able to accurately grasp market trends and design innovative and attractive brand services and products.
具备敏锐的市场洞察力与创新思维，能够准确把握市场趋势设计出具有创新性与吸引力的品牌服务与产品。
5. Be proficient in various marketing tools and promotion channels, and have excellent content creation ability.
熟练掌握各类营销工具与推广渠道，具备优秀的内容创作能力。
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