销售部总监Director of Sales:
To assist Director of Sales and Marketing to develop, implement, maximise,
monitor and evaluate the hotel’s Sales Strategy (goals, tactics and actions) to
achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and
all other revenue generating departments.
协助市场销售总监开发制定,执行,并监督酒店的销售策略(目标,战略和行动),从而达到并超越预算的房间收入,餐饮收入以及其他产生利润部门收入的指标。
To ensure Sales
activities are aligned with the Corporate Marketing Strategy, and Hotel Actions
have been implemented where appropriate.
确定酒店进行的销售活动与企业行销策略一致, 在适宜的地方开展酒店行销活动。
To assist Director of Sales and Marketing for the preparation and update of the
Departmental Operations Manuals.
协助销售市场总监负责准备和更新部门运作守则。
To conduct regular
departmental communications meetings and ensure departmental briefings and
meetings are effective and conducted as necessary.
安排日常部门沟通会议,确保部门会议的有效性而必要性。
To review sales files
and systems to ensure correct booking procedures, including group room and
meeting programme history, contractual agreements, room block analysis, credit
and payment documents, etc.
检查销售文件存档系统,确保正确的预定流程,包括团队以及会议的历史记录,合同合约,房间预留分析,信用和支付凭证文件等等。
To prepare, utilise and update an Annual
Sales Plan
准备利用和更新年度销售计划。
To
manage all sales strategy, tactics, and action implementations, complying with
the Smart Selling approach, in order to create a strong and disciplined sales
team who achieve their sales goals.
管理所有的销售战略战术行动的执行,依照Smart Selling的方法,建立一个能够完成销售指标的强大而训练有素的销售团队。
To
constantly monitor and evaluate local, national and international market
trends, and the competitor hotels’ sales initiatives, in order to make sure the
hotel’s marketing and sales remain competitive and cutting edge.
为了要确定酒店的市场销售保持竞争的优势,持续的监控和评估地方,国内和国际的市场趋势,以及酒店竞争对手的销售状况。
To
actively participate in weekly yield meetings and monthly strategic meetings,
developing and adjusting sales and pricing strategy.
积极的参加每周收益会议和每月战略计划会议,发展并调整销售价格策略。
To
review and evaluate the effectiveness of selling activities and adjust as
necessary to achieve or exceed the objectives as outlined in the Annual
Marketing Plan.
根据年度市场营销计划,检查与评估出有效的销售活动,并作出必要的调整从而达到或超越我们的目标。
To
ensure room inventories are reviewed weekly and strategies are formulated to
fill low occupancy periods.
确保每周核对剩余房间数量数据信息,用来在低住房率期间制定销售策略。
To
make sure all sales proposals, collateral, digital tools, and other sales
communications are in line with the hotel’s and HI’s brand standards, and up to
date in terms of information.
确保所有的销售报价,酒店资料,数码工具和其他的销售沟通信息是和酒店及凯悦国际的品牌标准一致, 而且要及时更新信息。
To
ensure all contracts signed by or on behalf of the Marketing and Sales
Department follow the established hotel policies and procedures.
确保所有合同按照酒店的规章制度以市场销售部的名义签署。
To
attend major travel, trade and corporate functions to network and promote the
hotel.
参加主要出差旅行,商业活动和公司集会以推广酒店销售。
To
plan and execute sales trips based on business priorities.
根据工作的重要次序,计划并安排出差旅行。
To
communicate closely with the WWSOs and key sister hotels and update them
regularly regarding key hotel sales information.
与集团销售办公室和姊妹酒店保持紧密的联系,有规律的更新我们主要的酒店销售信息。
宴会销售部总监Director of Events:
To be responsible for the overall Events
Department’s revenue and expense budget.
全面负责宴会销售部门的收益和费用预算。
To assist with the preparation of the annual
Marketing Business Plan ensuring Divisional Objectives fully address business
objectives of the hotel and needs of associates.
协助准备市场推广部的年度营销计划,确保部门目标与酒店及员工的目标相一致。
To assist with the preparation and regularly update
of the departmental budget, in close cooperation with the Director of Marketing and EAM – Food & Beverage ensuring
targets are met and costs are effectively controlled.
协助准备部门预算并定期更新,与销售总监和餐饮部行政总监密切合作确保完成目标并及时控制预算。
To maintain complete and supported records of all
sales agreements, contracts and quotes for the hotel as per Hyatt International
Policies & Procedures.
根据凯悦国际的政策及程序,管理完整的和具备相应证明文件的酒店销售合约、合同和报价书。
To closely work together with the EAM - Food &
Beverage and Executive Chef on the Events product, costing and pricing.
就宴会相关产品、成本控制和价格与餐饮部行政总监和行政总厨紧密合作。
To continuously seek ways to maximise revenues and
profits by cross selling and up-selling other facilities and service.
通过横向销售和促销其他设施和服务等,持续发展扩大收益和盈利的方式。
To ensure that all hotel, company and local rules,
policies and regulations relating to financial record keeping, money handling
and licensing are adhered to, including the timely and accurate reporting of
financial information.
确保严格执行酒店、集团和当地法规政策中关于财务记录保存和现金处理方式和许可执照等的相关法规,包括及时和准确的报告财务情况。
To conduct extensive competitor surveys on current
and new Events/ Banqueting product & concept.
做行业竞争对手的现存的和新的会议和宴会产品及理念的情况调查。
To actively court and develop sales and marketing
activities with key industry partners such as travel agencies, convention
organisers.
积极的与旅行社和会议组织方开展市场行销活动。
To ensure a high level of exposure for hotel
through direct sales solicitation, telephone contacts and written
communications.
通过直接的销售活动、电话和书面的沟通,确保酒店的高知名度。
To professionally devise routine telemarketing
activities to identify new business opportunities.
专业的开展日常电话市场推广活动,以获取新的业务机会。
To assist the Director of Marketing to review and
evaluate the effectiveness of catering activities and adjust as necessary to
achieve or exceed the objectives as outlined in the Annual Marketing Plan.
协助市场推广部总监审核和评估宴会销售活动的高效性,做出必要的调整以达到或超越年度市场推广计划中宴会销售的相关部分。
To implements all Events associates action plans related
to responsible areas as outlined in the Marketing plan.
执行市场推广计划中相关的宴会销售员工的行动计划。
To plan and make sales calls to companies which are
our current and potential clienteles to explore into new events business
opportunities.
计划和进行对现有和潜在客户的销售拜访,以开拓新的宴会业务机会。
To ensure that all Events associates are fully
aware of market needs and trends and that their products meet these
requirements.
确保所有宴会销售员工全面了解市场需求和趋势,以使他们的产品达到要求。
To work closely with the Executive Chef, Conference
and Banqueting Manager on creative suggestions and event execution matters.
与行政总厨、会议和宴会服务经理紧密合作,创造性的建议和执行宴会方案。
To review Events files to ensure correct booking
procedures, including group room and meeting program history, Events set up and
themes, contractual agreements, etc.
审核所有宴会销售文件以确保正确的预定程序,包括团队房间和会议项目的历史纪录,宴会场所安排和主题,合同约定等。
To ensure that all credit and collection procedures
established by the hotel credit policies and procedures are implemented.
确保所有的放帐和收帐程序按照酒店的政策和程序所规定的执行。
To ensure that all Events associates are fully
versed in up-selling techniques and have a thorough product knowledge.
确保所有宴会销售的员工都具备熟练的推销产品技巧和掌握完全的产品知识。