· Assist theEcommerce Manager in executing online marketing initiatives set by the MarcomManager for respective departments, major but not limited to, Sales / Room /F&B / Events (VIP events, weddings, social events, general propertyawareness).
协助电子商务经理执行市场传媒经理为各部门所设置的在线市场策略,其中将不限于销售客房/餐饮/宴会等产品(VIP活动/婚宴/社交活动等)。
· Assist theEcommerce Manager to maintain and update all relevant content on the hotel'snetwork and social media.
协助电子商务经理维护酒店所有网络及社交媒体上的相关内容,并实时更新。
· Real-timetracking of online content such as social media / blogs / review websites tocustomer reviews, coordinating relevant departments to solve and improve theproblems raised by guests, replying promptly to ensure the hotel's reputation.
实时跟踪社交媒体/博客/审查网站等的在线内容以客户评论,协调相关部门对客人提出的问题进行解决和完善,及时回复确保酒店的美誉度。
· Assist theEcommerce manager in the research and development of new online channels forall departments.
协助电子商务经理为各部门进行新在线渠道的研究与开发。
· Good useof Hilton online tools.
良好的运用希尔顿集团的在线工具。
· Track andfollow-up on the effectiveness of each online activity in each department andprovide research and analysis.
对各部门的每个在线活动进行有效性的追踪与跟进并提供研究和分析。
· Track theeffectiveness and ROI of each promotion and campaign.
跟踪每个推广和活动的有效性及投资回报率。
· Expand thedatabase of respective departments.
增强各部门的客户数据库。
· Assist theEcommerce manager to review and improve the effectiveness of initiatives.
协助电子商务经理检讨及改善在线策略的成效。