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  • 重庆 | 8年以上 | 大专
    • 带薪年假
    • 免费工作餐
    • 提供舒适住宿
    • 店龄津贴
    • 节日礼物
    • 丰厚年终奖
    • 语言津贴
    • 季度奖金
    • 入职购买五险
    • 岗位晋升
    • 投递简历
    岗位职责: 1、负责公司品牌体系搭建,挖掘酒店品牌、温泉康养核心卖点,制定品牌定位与传播策略,统筹公关舆情管理。 2、制定酒店+温泉双产品线的市场策略,管理OTA、私域、旅行社及康养机构等全渠道,重点负责客群的转化。 3、设计“温泉+酒店”组合套餐(疗愈/亲子/康养等),协同运营制定淡旺季价格与促销方案,根据客户反馈优化服务体验。 4、统筹抖音、小红书等内容矩阵,策划科普/种草类短视频与直播,通过KOL合作与数据监控提升品牌曝光及ROI。 5、搭建品牌、渠道、新媒体团队,制定KPI与营销预算,监控入住率、复购率、营收增长率等核心指标. 岗位要求: 1、5-8年以上温泉度假村、康养旅游或高端酒店营销管理经验 2、有成功的温泉/康养类产品市场推广案例 3、熟悉目标区域市场(客群特征和渠道资源)
  • 常州 | 8年以上 | 大专
    • 足额五险
    • 节日礼物
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 包吃包住
    国内高端酒店/5星级 | 100-499人
    • 投递简历
    Job Summary岗位概述: Develop effective hotel sales plan, and ensure that the plan is continuous and reasonable. Maintain good communication with global sales center, market sales and customer service alliance. Lead the whole sales team to continuously develop new customers through newspapers, magazines, Internet and other media. Ensure that each sales person performs a certain number of effective sales activities every day through effective supervision and management; Oversee the operation of public relations departments to ensure effective management of daily work processes. 制定有效的酒店销售活动计划,并且确保计划能够持续不断,合理有效;不间断的与全球销售中心,市场销售,以及客服联盟保持良好的沟通;带领整个销售团队通过报刊,杂志,网络等媒介持续不断的开发新的客;通过有效的监督和管理,保证每个销售人员每天执行一定数量的有效销售活动;全面监督公共关系部门的运作,确保每天的工作流程得到有效的管理。 Key Responsibilities 主要工作职责 1.    ADMINISTRATIVE RESPONSABILITIES行政职责 ·         Assist in drawing up the annual marketing plan with the Manager, Assistant Sales or Manager, Sales. 指导销售副经理或销售经理制定年度计划。 ·         Keeps a record on former, existing, potential clients and a profile of each of them. 妥善保存有关以前、现在及有潜力客户的资料及档案。 ·         Organizes regular sales visits in accordance to a predetermined plan. 按计划定期组织销售拜访。 ·         Prepares a tentative monthly schedule to record all sales and other related activities for the preceding month. 每月制定临时时间表,用以记录上月所有的销售活动或其它相关活动。 ·         Ensures that all new clients have no negative credit references. 确保所有新客户均无没有信用的记录。 ·         Records all daily sales. 每天记录所有的销售活动。 ·         Provides ongoing sales direction to subordinate staff by implementing the joint call program and providing guidance and direction on the development and execution of customer interviews and action plans. 通过执行销售拜访计划、对客户拜访及实施计划提出建议,为下属提供指导。 ·         Records the statistics of his/her sales accounts. 记录客户的统计数据。 ·         Submits production reports on his/her list of accounts on a monthly basis.每月提交其客户的客房使用量报告。 ·         Prepares and administers the hotel Sales Department budget on a monthly basis.制定并控制销售部的每月预算。 2.    COMMERCIAL RESPONSIBILITIES财务和收益责任 ·         Assist financial department to retrieve charge from guests. 协助财务部门跟进客人的账务。 3.    HUMAN RESPONSIBILITIES  培训和人事职责 ·         Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation. 确保无论何时都应提供给职员一个没有歧视、骚扰和迫害的工作环境。 ·         Treat complaints of harassment and discrimination promptly and confidentially.快速和保密地处理有关骚扰和歧视的投诉。 ·         Treat customers and colleagues from all cultural groups with respect and sensitivity.对待来自不同文化背景的客人和同事都应给予尊重和体贴。 ·         Identify and deal with issues which may cause cross cultural conflict or misunderstanding.辨认并处理可能由不同文化引起的矛盾和误解事件。 ·         Develop and foster a good working rapport with all guests, clients, department colleagues, other departments and members of the public.发展与所有客户、部门同事、其他部门和公众的良好工作关系。 ·         Training employees so they can be familiar with the specific acknowledge.给员工做培训,以便让他们掌握相关专业知识。 4.    GUEST SERVICE RESPONSIBILITIES 对客服务职责 ·         Keep good relationship with guest, and try to satisfy their needs and wants.与客户保持良好关系,尽最大努力满足客户的要求。 5.    TECHNICAL RESPONSIBILITIES 技术职责 ·         The Director, Sales & Marketing is familiar with the operation and application of the hotel's computer / data processing system.熟悉饭店电脑及数据系统的运作和应用程序。保持对竞争酒店目前和未来的产品、定价和市场营销活动的敏感度,能主动应对市场条件。 6.    COMMERCIAL RESPONSIBILITIES 商业职责 ·         Keeps himself/herself well informed about the operations especially in essential departments (Front Office, Housekeeping, F&B, Banqueting etc.).注意饭店尤其是主要部门的运作。(前厅部、客房部、餐饮部、宴会厅等)。 ·         Closely observes matters pertaining to competition (sites, prices, services offered on a regular basis - quarterly or more often if need be).密切关注涉及竞争的事宜。(位置、常规价格、服务-偶然或经常需要的)。 ·         Promotes the hotel as often as possible through entertaining, conducting, site inspections, and presentations etc. of the hotel. 通过经常宴请、参观、展示等活动,推广酒店。 7.    SALES RESPONSIBILITIES  销售职责 ·         Pays visits to former, existing and potential clients in view of entering contracts with them, especially corporate accounts. 拜访以前的、现有的和有潜力的客户尤其是商业客户,与其保持联系。 ·         Achieves (a) budgeted revenues on key accounts and (b) conversion of key prospects through the preparation and execution of acting plans. 首先完成主要客户的预计营业指标,其次通过准备和实施计划,发展有潜力的客户。 ·         Defines precisely guest requirements and ensures that the guest services offered corresponds effectively to their requests.明确客户需求,确保客户的要求得到满足。 ·         Provides after-sales service and in particular to ensure all guests complaints are taken seriously and discussed with the respective departments if necessary. 提供销售后服务,确保所有的客户投诉都被认真受理, 必要时与有关部门进行研究。 ·         Ensures that all complaints are reviewed, investigated and follow-up action is initiated. 确保所有投诉都已经过调查,并采取了补救措施。 ·         Receives in the hotel any key accounts guests whom he has approached. 在饭店接待重要客户。 ·         Negotiates prices with the clients. 与客户商讨价格。 ·         Confirms verbal proposals in writing. 将口头建议以书面的形式确认。 8.    MARCOM RESPONSIBILITIES 公共关系责任 ·          At all times to promote a positive image of the hotel in all forms of contact. 在各种形式的社交活动中提高饭店的正面形象。 ·         To develop & foster close and positive rapport with the public, guests, clients and members of the trade.鼓励和发展同公众、旅客、客户以及商界人士之间的积极紧密的关系。 ·         The Director of Sales & Marketing maintains and ensures the smooth running operation of all his/her accounts within the Commercial Section. 保证其所有客户在商业范围内业务运作顺利。 9.    OTHER RESPONSIBILITIES ·         Builds positive working relationships with all divisions/departments of the hotel, ensuring the understanding of Marketing programs and the wants, needs, and expectations of customers / guests. 与酒店所有部门建立积极的工作关系,确保了解营销项目和客户/宾客的需求和期望。 ·         As the brand guardian, communicates and ensures the understanding of the Hotel Brand Philosophy both internally and externally.作为品牌守护者,传播并确保内部和外部对酒店品牌理念的理解。 ·         Maintain positive communication and teamwork between sales, banquet management, online marketing and distribution, media and booking teams, so as to achieve commitment to the overall Marketing objective of the hotel, and their role in achieving them. 在销售、宴会活动管理,在线营销和分销、传媒和预订团队间保持积极的交流和建立团队合作,致力于完成酒店整体的营销目标和他们各自在团队中的工作职责。 ·         Develops open communication and close rapport with the General Manager and VPM. 促进开放交流并与总经理和市场营销副总裁建立紧密联系。 ·         Your JD would be updated base on needs. We would acknowledge the latest JD signed. 根据工作需要或工作调动您的岗位职责将会被调整,以最新版本为准。 JOB SPECIFICATIONS 岗位要求 Job Knowledge / Skill: a)    Well spoken and written English and Mandarin, b)    Willingness and enthusiastic to learn. Good client contacts and able to swing business over, c)    Requires minimum supervision. Good forecasting. Adapt well to change of market trends and environment, d)    Be able to formulate and organize strategic planning for the company in market planning, sales management, customer service and property management, e)    Be responsible for the design of market research, customer analysis, market positioning and marketing promotion plan of the project feasibility, f)     Responsible for supervision and assessment of the company's marketing promotion, sales progress, sales return and customer service, etc., support and guarantee the implementation of the project, g)    Responsible for organizing marketing promotion, sales execution, customer service and other professional training. h)    专业及技能 : 1)     流利的英语及普通话会话、书写能力。 2)     充满热情的工作状态和学习态度,能够与客户建立良好的销售关系并拉动销售业绩。 3)     对市场敏锐的观察和预测能力,并能够根据市场的变化趋势作出果断的决定和准确的调整。 4)     能够制定和组织实施公司在市场策划、销售管理、客户服务和物业管理的战略规划。 5)     负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 6)     负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等,支持和保障项目实施。 7)     负责组织营销推广、销售执行、客户服务等方面专业人员的培训。 Education:College degree or above. 教育水平:大学以上文化程度 Experience: a)    Minimum 8 years of sales and/or customer service experience at an international hotel; 3 years related position experience, b)    Be able to set business strategy and adjust timely according to market changes, c)    Be able to handle different market conditions and solve problems timely and effectively under the conditions set by the hotel, d)    Proficient in English and Chinese, e)    Good education background, bachelor degree preferred. 工作经验: 1)     至少8年大型国际企业销售工作经验,并至少3年担任销售总监职位; 2)     能够设定商业战略,并根据市场的变化加以及时的调整; 3)     能够掌控不同的市场情况,并在酒店设定的条件下及时有效解决问题; 4)     具备熟练的英文、中文口语书写能力; 5)     良好的教育背景,本科学历优先。 Additional Skill required: a)     Adaptability to new culture, good at changing concept and understanding, b)     Good marketing skills, c)      Good communication skills, d)     Sharp observation, e)     Strong team work spirit, f)       Result oriented, strain capacity, g)     Optimistic attitude, h)     Gentle behavior, i)       Perfectionism, j)       Detail oriented, k)      Respect internal team member and external guest equally, l)       Willingness to help others, m)    Grace and elegant presentation, n)     Sincere and consideration, o)     Problem solving skills, p)     Excellent interpersonal skills, 其它技能要求: 1)     善于接纳新文化观念和理解变化; 2)     优良的销售技巧; 3)     优良的沟通技巧; 4)     敏锐的观察力; 5)     极强的团队合作能力; 6)     以追求完美结果为行为导向; 7)     迅速的应变能力; 8)     心态好; 9)     行为沉稳; 10)  追求完美; 11)  注重细节; 12)  同等尊重外部客人与内部伙伴; 13)  乐于助人; 14)  优雅端庄; 15)  真诚体贴; 16)  独特的处事能力; 17)  处理人际关系的技巧;
  • 阿勒泰 | 3年以上 | 大专 | 提供食宿
    • 五险一金
    • 意外险
    • 年终奖
    • 全勤奖
    • 绩效奖金
    • 技能培训
    • 岗位晋升
    • 职业发展规划
    国内高端酒店/5星级 | 50-99人
    • 投递简历
    一、岗位概述 全面负责酒店品牌市场部的公关、销售工作,保证酒店品牌&营销战略的目标达成。 二、主要职责  1、销售策略计划制定:根据酒店总体经营战略,制定酒店市场战略与销售策略;根据酒店市场战略与销售策略,组织各销售人员编制酒店各分项销售计划;拟定酒店的广告策划案,并对酒店的广告宣传工作给予指导和监督; 2、销售活动:通过拜访客户及时取得客人的意见和反馈,最终加强酒店与客人之间的关系;制定有效的酒店销售活动计划,并且确保计划能够持续不断,合理有效的贯彻到客人服务中;确保销售部门快速、高销地处理解决客人所有要求及咨询;带领整个销售团队通过报刊、杂志、网络等媒介持续不断的开发新的客源;通过有效的监督和管理,保证每个销售人员能够根据指定的销售计划和指示,每天执行一定数量的有效销售活动; 3、客户管理:确保销售人员能够有效制定并且执行销售访客计划;审核所有客户访问报告,以确保所有客户被合理的管理;不断回顾、审核和每条新获取的客户信息;确保所有与客人有关的信息,能够准确的输入相关系统和文件并且一直加以维护信息的准确度; 4、部门管理:制定部门管理制度、工作程序,并监督贯彻实施;严格按开支范围和标准控制部门经费开支,包括市场调研经费、销售经费、公关活动经费等,监督各项经费的使用情况;; 5、完成上级交办的其他任务。
  • 珠海 | 5年以上 | 大专 | 提供食宿
    国内高端酒店/5星级 | 100-499人
    • 投递简历
    【岗位职责】 1、负责制定并执行酒店年度销售战略及市场拓展计划,完成公司下达的销售指标; 2、开发并维护高端客户资源,包括企业客户、旅行社、OTA平台及会议团队等,建立长期稳定的合作关系; 3、分析市场趋势及竞争对手动态,提出针对性销售策略,提升酒店市场份额及品牌影响力; 4、统筹管理销售团队,制定绩效考核标准,监督团队目标达成情况并提供专业培训指导; 5、协调酒店各部门资源,确保客户需求得到高效落实,提升客户满意度及复购率; 6、参与重大商务谈判及合同签订,把控合作条款风险并优化收益结构; 7、定期提交销售数据分析报告,为管理层决策提供数据支持。 【岗位要求】 1、具备较强的市场分析能力和销售策划能力; 2、优秀的沟通技巧和客户关系管理能力; 3、能够承受工作压力,适应高强度的工作节奏; 4、具备团队管理经验,能够有效激励和带领团队; 5、对酒店行业有深入了解,熟悉相关业务流程; 6、具备较强的谈判能力和问题解决能力; 7、能够独立完成销售任务并达成业绩目标; 8、在体量超过250间房的酒店担任过销售总监岗的优先考虑。
  • 威海 | 3年以上 | 本科 | 提供食宿
    • 五险一金
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 管理规范
    • 包吃包住
    • 人性化管理
    • 员工生日礼物
    • 免费宿舍班车
    • 领导好
    国际高端酒店/5星级 | 100-499人
    • 投递简历
    岗位职责 1.制定及执行饭店市场销售计划 2.酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3.分析市场动向、特点和发展趋势,设立市场目标。 4.走访客户,根据市场变化,并不断改进服务工作。 5.审核服务活动的策划方案,组织员工工作。 6.签定住房优惠协议、旅行社房价协议及各种合作协议、认报刊合同、广告宣传服务协议。 7.统筹酒店内外的公关宣传工作;审阅酒店对外发布的宣传稿件。 8.对外通过接待、出访、新闻媒介等,对内做好各部门的推销和宣传活动等,管理美工制作,以达到酒店经营的宣传目标。 岗位要求 1.XX以上文化程度;X年以上同岗位工作经验。 2.按照公司整体要求,制定和组织实施公司在市场策划、销售管理、客户服务和物业管理的战略规划。 3.负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 4.负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等,支持和保障项目实施。 5.负责组织营销推广、销售执行、客户服务等方面专业人员的培训。 6.英语口语和书写流利。
  • 西安 | 2年以上 | 学历不限 | 提供食宿
    • 五险一金
    • 带薪年假
    • 岗位晋升
    • 领导好
    • 管理规范
    • 员工生日礼物
    • 包吃包住
    • 人性化管理
    • 节日礼物
    • 技能培训
    • 投递简历
    【岗位职责】 1、主动发展和管理销售员工和销售目标。了解并确保销售人员执行酒店的销售策略。以销售目标制定,预算和员工安置为目标管理执行好年度销售计划。管理部门预算和销售行政工作。正确、负责的完成个人销售目标和客户管理。 2、选择、发展和管理销售员工。 3、根据酒店营收管理,发展酒店销售策略。确保销售策略被充分理解并贯彻执行。根据销售目标积极监测员工业绩并提供建设性的反馈。 4、授权酒店销售活动和销售合同。 5、发展并执行酒店的销售策略以期达到分配的个人销售目标。 6、当提出离职时有义务跟进结清自己名下客户的未结账目,账目结清后给予办理离职手续。
  • 销售副总监

    7千-8.5千
    重庆-南岸区 | 经验不限 | 学历不限
    • 五险一金
    • 节日礼物
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 管理规范
    • 包吃包住
    • 人性化管理
    国际高端酒店/5星级 | 100-499人
    • 投递简历
    責任概要 主动发展和管理销售员工和销售目标。了解并确保销售人员执行酒店的销售策略。以销售目标制定,预算和员工安置为目标管理执行好年度销售计划。管理部门预算和销售行政工作。正确、负责地完成个人销售目标和客户管理。
  • 长沙 | 3年以上 | 大专 | 提供食宿
    • 五险一金
    • 包吃包住
    • 结婚生育福利
    • 生日福利
    • 节假日福利
    • 工龄奖金
    • 带薪年假
    全服务中档酒店/4星级 | 50-99人
    • 投递简历
    【岗位职责】 1、负责酒店销售战略的制定与执行,完成年度销售目标 2、开发并维护客户资源,拓展商务、会议、旅游等市场渠道 3、分析市场趋势及竞争对手动态,调整销售策略 4、带领销售团队完成客户拜访、协议签订及后续服务跟进 5、协调酒店各部门资源,确保客户需求得到高效落实 6、定期提交销售报表及业绩分析,优化销售流程 【岗位要求】 1、具备酒店行业销售经验 2、熟悉长沙本地市场及客户资源者优先 3、具备较强的市场洞察力和商务谈判能力 4、具备团队管理经验,擅长目标分解与过程管控 5、熟练使用办公软件及酒店管理系统 底薪5000-10000,提成上不封顶。
  • 西安 | 2年以上 | 中专 | 提供食宿
    • 五险一金
    • 带薪年假
    • 岗位晋升
    • 领导好
    • 管理规范
    • 员工生日礼物
    • 包吃包住
    • 人性化管理
    • 节日礼物
    • 技能培训
    • 投递简历
    【岗位职责】 1、协助销售总监统筹销售团队日常管理、人员统筹及销售指标落地,督导销售人员严格落实酒店整体销售策略;配合制定年度销售计划、部门预算规划与人员配置方案,协助管控部门行政事务及各项成本预算,独立完成个人销售任务,维护及深耕自有客户资源。 2、协助开展销售团队人员筛选、培养、带教与日常管理工作,搭建团队成长体系,提升整体销售业务能力与服务水平。 3、结合酒店营收运营现状,协助优化并落地销售拓展策略,实时跟进团队员工业绩数据,对照销售目标进行过程监督,及时给予工作指导、复盘总结及建设性改进建议,保障整体营收达成。 4、协助审核酒店各类销售推广活动方案、合作协议及销售合同,把控条款合规性与风险,按流程完成授权初审与上报工作。 5、贯彻落实酒店整体销售战略规划,自主开发市场渠道与合作资源,全力完成个人及分管板块销售指标,助力酒店整体营收提升。 6、若个人提出离职,需全面对接、跟进名下合作客户所有未结清账目及后续收尾事宜,确保账款全部结清、客户资料完整交接无误后,配合办理离职相关手续。
  • 绍兴 | 5年以上 | 大专 | 提供食宿
    • 五险一金
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 管理规范
    • 领导好
    • 员工生日礼物
    • 包吃包住
    • 人性化管理
    • 法定三薪
    国际高端酒店/5星级 | 100-499人
    • 投递简历
    岗位职责 1、 根据公司的战略规划,负责所属行业、区域潜在客户的销售策略及方案的执行; 全面负责酒店所有产品的宣传与销售工作,包括但不限于宴会,客房,婚姻,餐饮等。 2、 负责建立和维护指定区域内的客户关系; 3、 发现客户的会议/宴会潜在需求,向客户提供服务解决方案; 4、 完成公司下达的会议/宴会销售任务和回款指标; 5、 负责对所属会议市场及客户进行月度分析和预测,并根据维护措施进行实施; 6、 负责会议/宴会销售合同的洽谈、签订; 7、 负责客户满意度调查工作的实施; 8、 负责部门下达的各项任务指标的完成。 岗位要求: 1、 具有至少5年以上国际品牌酒店销售相关工作经验。 2、 了解本地客户的情况并具有很强的市场分析能力。 3、 优秀的英语沟通能力。 4、 优秀的领导力、组织协调能力、处理突发事件能力。 5、 优秀的沟通能力、营销能力和展示能力
  • 南京 | 5年以上 | 大专 | 食宿面议
    • 五险一金
    • 带薪年假
    • 工作餐
    • 做五休二
    • 人性化管理
    • 绩效奖金
    • 节日礼物
    国际高端酒店/5星级 | 100-499人
    • 投递简历
    岗位职责 1.积极宣传酒店服务和设施,树立酒店形象。 2.按照公司整体要求,制定和组织实施公司在市场策划、销售管理、客户服务的战略规划。 3.负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 4.负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等,支持和保障项目实施。 5.负责组织营销推广、销售执行、客户服务等方面专业人员的培训。 岗位要求 1.行为举止端正大方,仪容仪表符合酒店行业要求。 2.具备以下领导素能:行动力、决策能力、变更管理、适应能力、沟通能力、以客为尊、人际关系技巧、群策群力、组织理解力、诚信、发展人的能力、解决问题的能力、战略方向、商业头脑、时间和任务管理能力。
  • 北京-昌平区 | 经验不限 | 学历不限
    • 五险一金
    • 节日礼物
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 管理规范
    • 领导好
    • 员工生日礼物
    • 包吃包住
    国际高端酒店/5星级 | 100-499人
    • 投递简历
    JOB SUMMARY As the leader of sales department for two properties, one property is Courtyard Beijing Changping,which is operation; the other is preopening Fourpoints Beijing Changping. Manages reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. CANDIDATE PROFILE Education and Experience Requirement · At least 2-year degree from college in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area. CORE WORK ACTIVITIES Managing Sales Activities · Manages the development of a strategic account plan for the demand generators in the market. · Manages the property's reactive and proactive sales efforts. · Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. · Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. · Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position. · Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share. · Attends sales strategy meetings to provide input on weekly and overall sales strategy. · Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share. · Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office. · Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders. · Serves as the sales contact for customers; serves as the customer advocate. · Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy. · Supports the General Manager by coordinating crisis communications. · Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards. · Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders. · Performs other duties, as assigned, to meet business needs. Building Successful Relationships · Develops strong partnerships with local organizations to further increase brand/product awareness. · Develops and manages internal key stakeholder relationships. · Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events. · Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event. · Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott. · Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event. Leadership. · Develops sales goals and strategies and verifies alignment with the brand business strategy. · Executes the sales strategy in order to meet individual booking goals for both self and staff. · Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance. · Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements. · Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market. · Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans. · Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. · Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. MANAGEMENT COMPETENCIES Leadership · Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment. · Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action. · Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions. · Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution · Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members. · Driving for Results - Focuses and guides others in accomplishing work objectives. · Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed. Building Relationships · Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals. · Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards. · Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability · Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit. · Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise · Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. · Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges. · Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • 广州 | 经验不限 | 学历不限
    • 管理规范
    • 技能培训
    • 岗位晋升
    • 五险一金
    • 包吃包住
    • 带薪年假
    • 员工生日礼物
    • 人性化管理
    • 员工免费房
    • 年终奖
    国际高端酒店/5星级 | 500-999人
    • 投递简历
    - TheDirector of Sales is mainly to ensure thatthe sales team & manpower resources are deployed effectively to drive therevenue streams across the key markets of Rosewood Guangzhou.  - Therole involves assisting to prepare clear Sales strategies for key marketsegments and channels of distribution and ensuring the agreed sales plans areimplemented in accordance with industry best practices. - Responsible in achievingthe rooms and partial catering sales objectives of the hotel. - Handles a specificaccount base and ensures the production of room nights. - Responsible forachieving yearly revenue targets for both Rooms & F&B
  • 南京 | 5年以上 | 本科
    • 技能培训
    • 带薪年假
    • 提供食宿
    • 员工生日活动
    • 岗位晋升
    • 管理规范
    • 人性化管理
    • 交通补贴
    • 五险一金
    国内高端酒店/5星级 | 500-999人
    • 投递简历
    岗位职责: 1.制定及执行酒店市场销售计划; 2.酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作; 3.分析市场动向、特点和发展趋势,设立市场目标; 4.走访客户,根据市场变化,并不断改进服务工作; 5.审核服务活动的策划方案,组织员工工作; 6.签定住房优惠协议、旅行社房价协议及各种合作协议、报刊合同、广告宣传服务协议; 7.统筹酒店内外的公关宣传工作,审阅酒店对外发布的宣传稿件; 8.对外通过接待、出访、新闻媒介等,对内做好各部门的推销和宣传活动等,管理美工制作,以达到酒店经营的宣传目标; 9.完成上级交办的临时工作任务。 任职要求: 1.本科及以上学历,有同等岗位工作经验3年以上; 2.具有组织、协调工作的能力,以及解决、分析问题的能力; 3.熟悉酒店各部门的工作职责、程序、标准。 备注:该岗位为金帆公司旗下外派酒店,工作地点南京高淳
  • 宁波 | 5年以上 | 大专
    • 五险一金
    • 节日礼物
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 管理规范
    • 员工生日礼物
    • 包吃包住
    • 人性化管理
    • 领导好
    国际高端酒店/5星级 | 100-499人
    • 投递简历
    工作职责: Key Responsibilities: Strategic Planning & Execution:  Develop and implement short and long-term strategic plans to achieve the hotel’s revenue and profitability targets.  Identify and seize business opportunities by conducting market research, analyzing trends, and monitoring competitor activity.  Develop and execute marketing strategies and promotional campaigns to maximize brand awareness and market share.  Set pricing strategies and sales targets to optimize revenue generation.  Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed  Actively use Hilton’s sales tools and resources to deepen the understanding of customer patterns and assist in developing relevant products and packages Business Acumen:  Develop and implement sales strategies to Optimize occupancy and rate across all market segments.  Identify and pursue new business opportunities and build relationships with key clients and industry partners.  Analyze market data and trends to optimize revenue management strategies and pricing decisions.  Monitor and report on sales performance against targets and develop action plans to address any gaps. Communication & Collaboration:  Foster effective communication and collaboration across all departments to ensure a seamless guest experience and maximize sales opportunities.  Collaborate efficiently with Revenue Management Consolidated Center (RMCC) to create high value for hotel performance.  Build strong relationships with internal stakeholders and external partners to support the hotel’s business objectives.  Represent the hotel at industry events and conferences to promote the brand and build awareness.  Communicate effectively with senior management and provide regular reports on business performance and strategic initiatives. Leadership & Team Management:  Build, manage, motivate, and empower a high-performing team to achieve business objectives.  Provide clear direction, set expectations, and delegate responsibilities effectively.  Foster a collaborative and inclusive work environment that encourages innovation and continuous improvement.  Conduct performance evaluations, provide constructive feedback, and support the professional development of team members.  Ensure compliance with company policies and procedures. Continuous Improvement & Innovation:  Stay informed about industry trends, best practices, and emerging technologies.  Identify opportunities for process improvement and implement innovative solutions to drive efficiency and enhance the guest experience.  Continuously evaluate the effectiveness of marketing and sales strategies and adjust as needed to achieve business goals. 任职资格:  Bachelor’s degree and above.  Passion for the hospitality industry, and Customer-centric mindset.  A minimum of 5-8 years of experience in commercials, with at least 2-3 years in the commercial leadership role such as Commercial Manager or Commercial Director.  Experience with relevant systems and technologies, this includes of Delphi system, revenue management systems, CRM software, booking engines, and other relevant tools.  Advance business capability, include strategic thinking and planning, business acumen, Leadership management, influence and communication skill, Adaptability and resilience.  Fluent in written and spoken English
  • 咸宁 | 10年以上 | 本科 | 提供食宿
    • 五险
    • 包吃包住
    • 岗位晋升
    • 人性化管理
    • 管理规范
    • 领导好
    • 生日福利
    • 节假日福利
    • 技能培训
    国内高端酒店/5星级 | 100-499人
    • 投递简历
    岗位职责: 1、全面负责酒店市场销售战略规划与落地执行,聚焦会务、政企培训、商务接待、高端宴会核心市场拓展; 2、带领销售团队达成客房、会议、餐饮、宴会等年度营收指标,维护政企、企业、旅行社等大客户及长期合作资源; 3、策划品牌推广与营销活动,强化酒店在会务培训、度假接待领域的品牌影响力与市场占有率; 4、实时监测区域市场动态、竞品策略,优化销售方案与价格体系,保持市场竞争力; 5、统筹大型会议、团队接待全流程,协调跨部门高效落地客户需求,保障服务品质与客户满意度; 6、负责销售团队搭建、管理、培训与绩效考核,打造高执行力、高专业度销售队伍。 任职要求: 1、本科及以上学历,酒店管理、市场营销等相关专业优先; 2、近3年及以上湖北省内五星级酒店/高端会务度假型酒店市场销售总监或同层级管理经验; 3、拥有丰富的政企会务、商务合作、度假客源资源,擅长大型会议、团队、宴会及度假产品销售; 4、深刻理解会务与度假市场需求,可针对政企、企业、散客等不同客群制定销售策略; 5、具备优秀的市场分析、数据决策能力,能高效带领团队完成业绩目标; 6、出色的团队管理、跨部门协同与商务谈判能力,能承受高强度工作节奏; 7、英语流利,熟练操作酒店管理系统及各类办公软件; 8、年龄50岁以下。 福利待遇: 1、食宿保障:免费提供员工宿舍、员工餐,住宿环境舒适、餐饮营养均衡; 2、社保保障:依法缴纳五险,保障员工权益; 3、休息休假:月休4天,享有法定节假日等; 4、发展平台:高端酒店管理体系,清晰晋升通道,定期专业培训; 5、工作环境:园林式酒店环境,办公条件优越,团队氛围积极融洽。
  • 锦州 | 经验不限 | 大专 | 提供食宿
    • 五险一金
    • 意外险
    国内高端酒店/5星级 | 100-499人
    • 投递简历
    【岗位职责】 1、负责规划公司的市场发展策略,把握公司在行业中的发展方向,完成公司在行业中的市场定位,及时提供市场反馈并对公司的市场操作计划不断优化与完善; 2、通过各种市场推广手段完成既定的品牌营销目标,对营销预期目标及实际效果负责; 3、负责大客户开发、渠道拓展、商务洽谈、开发和协调各类媒体资源,建立有效的媒介传播手段等; 4、负责团队的建设与管理,全面安排、管理市场部的年度市场策略和市场计划; 5、制订产品体系,研究定位; 6、制订价格体系,收益管理,确保酒店收益最大化; 7、打开销售渠道,OTA渠道,建立联系,获得合理的渠道客源; 8、制订销售计划、拜访计划,带领团队进行销售活动; 9、策划公关活动,营销事件,获取曝光度; 10、负责酒店开业计划,策划和组织实施。 【岗位要求】 1、学历要求:市场营销或相关专业大专及以上学历,酒店管理、广告、市场营销、新闻、大众传播等相关专业优先 2、工作经验及年限:10年以上企业市场管理工作经验,5年以上市场销售部经理工作经验 3、培训:战略管理、组织变革管理、管理能力开发、市场营销、合同法、财务管理及谈判技巧等方面的培训 4、专业技能:对市场营销工作有深刻认知,有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系 5、销售技巧、收益管理知识和技巧 6、通用技能(计算机/语言等)熟练使用办公软件 7、职业素养及胜任能力要求:高度的工作热情,良好的团队合作精神,有较强的观察力和应变能力、出色的人际沟通能力、团队建设能力、组织开拓能力
  • 泉州 | 5年以上 | 学历不限 | 食宿面议
    • 技能培训
    • 带薪年假
    • 人性化管理
    • 岗位晋升
    国内高端酒店/5星级 | 500-999人
    • 投递简历
    【​角​色​说​明​】​ ​ ​ ​1​、​负​责​制​定​并​执​行​酒​店​市​场​销​售​战​略​,​包​含​目​标​客​群​、​渠​道​布​局​与​合​作​策​略​等​,​确​保​年​度​收​益​与​品​牌​调​性​兼​得​;​ ​2​、​洞​察​客​户​需​求​与​文​旅​趋​势​,​开​展​市​场​调​研​,​发​现​新​场​景​、​新​产​品​与​潜​在​客​户​机​会​,​为​酒​店​持​续​创​新​提​供​依​据​;​ ​3​、​统​筹​销​售​渠​道​与​商​务​合​作​,​实​现​客​源​结​构​优​化​与​稳​定​增​长​;​ ​4​、​维​护​重​点​客​户​关​系​,​建​立​长​期​、​稳​健​、​互​惠​的​合​作​模​式​,​提​升​复​购​率​与​品​牌​忠​诚​度​;​ ​5​、​策​划​并​执​行​线​上​线​下​推​广​活​动​,​提​高​品​牌​声​量​与​市​场​影​响​力​;​ ​6​、​协​同​内​部​团​队​,​确​保​客​人​体​验​与​市​场​承​诺​一​致​,​提​升​整​体​用​户​旅​程​满​意​度​等​。 ​ ​【​任​职​要​求​】​ ​ ​ ​1​、​具​备​较​强​的​市​场​分​析​、​策​划​及​执​行​能​力​,​能​够​独​立​制​定​销​售​与​市​场​计​划​;​ ​ ​ ​2​、​优​秀​的​团​队​管​理​能​力​,​能​够​有​效​激​励​和​带​领​团​队​达​成​目​标​;​ ​ ​ ​3​、​出​色​的​沟​通​与​谈​判​技​巧​,​能​够​与​客​户​及​合​作​伙​伴​建​立​良​好​关​系​;​ ​ ​ ​4​、​对​酒​店​行​业​市​场​有​深​刻​理​解​,​熟​悉​行​业​运​作​模​式​及​发​展​趋​势​;​ ​ ​ ​5​、​具​备​较​强​的​抗​压​能​力​,​能​够​适​应​快​节​奏​的​工​作​环​境​;​ ​ ​ ​6​、​熟​练​使​用​办​公​软​件​及​数​据​分​析​工​具​,​具​备​良​好​的​数​据​敏​感​度​;​ ​ ​ ​7​、​有​相​关​行​业​经​验​者​优​先​,​但​不​限​学​历​与​工​作​经​验​。​
  • 上海-黄浦区 | 经验不限 | 学历不限
    • 五险一金
    • 带薪年假
    • 技能培训
    • 岗位晋升
    • 管理规范
    • 人性化管理
    • 员工活动
    • 丰富员餐
    • 补充医疗保险
    • 投递简历
    JOB SUMMARY Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.
  • 合肥 | 5年以上 | 大专 | 提供食宿
    • 包吃包住
    • 每周两天休息
    • 五险一金
    • 岗位晋升
    • 技能培训
    • 带薪年假
    • 领导好
    • 人性化管理
    国内高端酒店/5星级 | 500-999人
    • 投递简历
    岗位职责 Job responsibility 1、负责规划公司的市场发展策略,把握公司在行业中的发展方向,完成公司在行业中的市场定位,及时提供市场反馈并对公司的市场操作计划不断优化与完善; Responsible for planning the company's market development strategy, grasping the company's development direction in the industry, completing the company's market positioning in the industry, providing timely market feedback and continuously optimizing and improving the company's market operation plan; 2、通过各种市场推广手段完成既定的品牌营销目标,对营销预期目标及实际效果负责; Achieve the established brand marketing objectives through various marketing means, and be responsible for the expected marketing objectives and actual effects; 3、负责大客户开发、渠道拓展、商务洽谈、开发和协调各类媒体资源,建立有效的媒介传播手段等; Responsible for key customer development, channel expansion, business negotiation, development and coordination of various media resources, and establishment of effective media communication means; 4、负责团队的建设与管理,全面安排、管理市场部的年度市场策略和市场计划; Responsible for team construction and management, overall arrangement and management of the annual market strategy and market plan of the Marketing Department; 岗位要求 Job requirements 1、熟悉合肥市场,有一定客户资源; Familiar with Hefei market, have certain customer resources; 2、五年以上国际连号酒店市场销售部管理岗位工作经验; At least 5 years management experience in marketing and sales department of international affiliated hotel; 3、筹备酒店工作经验; Experience in hotel preparation 4、良好的抗压能力,高度的工作热情,良好的团队合作精神,有较强的应变能力、出色的人际沟通能力、团队建设能力、组织开拓能力; Good ability to work under pressure, high enthusiasm, good team spirit, strong adaptability, excellent interpersonal communication skills, team building ability, organizational development ability; 5、对市场营销工作有深刻认知,有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关 Have a deep understanding of marketing work, strong market perception ability, keen grasp of market trends, market direction ability, close media cooperation 岗位职责 Job responsibility 1、负责规划公司的市场发展策略,把握公司在行业中的发展方向,完成公司在行业中的市场定位,及时提供市场反馈并对公司的市场操作计划不断优化与完善; Responsible for planning the company's market development strategy, grasping the company's development direction in the industry, completing the company's mar
  • 杭州 | 3年以上 | 大专 | 提供食宿
    • 五险一金
    • 岗位晋升
    • 包吃包住
    • 技能培训
    • 领导好
    • 人性化管理
    • 美女多
    • 年度旅游
    • 管理规范
    • 帅哥多
    全服务中档酒店/4星级 | 100-499人
    • 投递简历
    【岗位职责】 1、负责制定并执行酒店市场营销战略,提升品牌知名度和市场占有率; 2、策划并组织实施各类线上线下营销活动,包括节假日促销、会员活动、品牌推广等; 3、分析市场趋势和竞争对手动态,定期提交市场调研报告,为决策提供数据支持; 4、管理酒店线上平台(官网、OTA、社交媒体等)的运营与推广,优化用户体验和转化率; 5、协调与媒体、广告公司、合作伙伴的关系,拓展合作渠道; 6、制定年度营销预算并监控执行效果,确保投入产出比; 7、带领团队完成销售目标,并对团队成员进行培训和绩效考核。 【岗位要求】 1、具备敏锐的市场洞察力和创新思维,能够独立制定营销策略; 2、熟悉酒店行业市场运作模式,有成功的营销案例优先; 3、优秀的沟通协调能力和团队管理经验,能够高效整合内外部资源; 4、熟练使用数据分析工具,能够通过数据驱动营销决策; 5、具备较强的抗压能力和执行力,能够适应快节奏的工作环境; 6、对品牌建设和客户体验有深刻理解,注重细节和结果导向。
  • 黔南 | 5年以上 | 大专 | 提供食宿
    • 五险一金
    • 节日礼物
    • 技能培训
    • 带薪年假
    • 岗位晋升
    • 管理规范
    • 员工生日礼物
    • 包吃包住
    • 人性化管理
    国内高端酒店/5星级 | 100-499人
    • 投递简历
    1.制定及执行饭店市场销售计划 2.酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3.分析市场动向、特点和发展趋势,设立市场目标。 4.走访客户,根据市场变化,并不断改进服务工作。 5.审核服务活动的策划方案,组织员工工作。 6.签定住房优惠协议、旅行社房价协议及各种合作协议、认报刊合同、广告宣传服务协议。 7.统筹酒店内外的公关宣传工作;审阅酒店对外发布的宣传稿件。 8.对外通过接待、出访、新闻媒介等,对内做好各部门的推销和宣传活动等,管理美工制作,以达到酒店经营的宣传目标。
  • 市场营销总监

    8.5千-1.5万
    北京 | 经验不限 | 学历不限
    • 包吃包住
    • 岗位晋升
    • 技能培训
    • 带薪年假
    • 五险
    • 节日礼物
    • 员工生日礼物
    • 年度旅游
    • 岗位津贴
    • 店龄奖
    有限服务中档酒店 | 50-99人
    • 投递简历
    【岗位职责】 1、负责制定并执行酒店市场营销策略,提升品牌知名度和市场占有率; 2、策划并组织实施各类线上线下营销活动,包括节日促销、主题活动等; 3、分析市场趋势和竞争对手动态,及时调整营销方案; 4、管理社交媒体平台,维护客户关系,提升用户粘性和满意度; 5、协调内外部资源,确保营销活动的顺利开展; 6、定期提交营销数据报告,评估活动效果并提出改进建议。 【岗位要求】 1、具备较强的市场洞察力和策划能力,能够独立完成营销方案; 2、熟悉酒店行业市场特点,有相关经验者优先; 3、具备良好的沟通能力和团队协作精神; 4、思维活跃,创意丰富,能够适应快节奏的工作环境; 5、熟练使用办公软件及社交媒体平台工具; 6、对数据敏感,能够通过数据分析优化营销策略。
  • 巴中 | 3年以上 | 大专 | 提供食宿
    全服务中档酒店/4星级 | 100-499人
    • 投递简历
    1负责执行公司下达的各项经营指标,并监督落实 2负责制定公司全年工作计划,并组织实施 3负责制定各项活动的工作计划,积极进行市场调研,准确分析市场信息提出市场拓展的策划意见 4负责公司整体形象和广告宣传,制定并实施公关宣传活动计划和公司策划方案,提高公司的知名度 5及时整理分析不同时期的市场反馈信息,提出不同市场的营销方案及建议计划,方案和计划应符合公司的经营实际情况,以适应市场的需求 6安排落实本辖区环境卫生责任区域的清理工作 7负责并组织实施本部门员工岗位技能培训计划和员工思想教育工作 8负责完成领导交办的临时性工作
  • 泉州 | 经验不限 | 学历不限
    • 技能培训
    • 带薪年假
    • 人性化管理
    • 岗位晋升
    国内高端酒店/5星级 | 500-999人
    • 投递简历
    【角色说明】 1. 开展本地客源市场、竞品动态及行业趋势调研,制定年度销售策略、收益目标(RevPAR/GOP)及价格体系,挖掘市场增量机会。 2. 拓展企业客户、旅行社、OTA等核心渠道资源,建立重点客户档案并定期评估合作效益;维护大客户关系,设计定制化服务方案提升客户黏性。 3. 分解客房、餐饮等产品线销售目标,统筹接待全流程洽谈与执行;策划会员体系、套餐组合及节假日主题营销活动,推动非客房收入增长。 4. 监控渠道贡献度、客户消费行为及市场反馈数据,优化销售策略与服务流程;协同运营部门提升客户满意度。 5. 联动餐饮部门制定组合销售方案;协同品牌部异业合作,提升品牌曝光与引流效率。 6.探索新媒体营销、场景化体验产品等创新模式。
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