Overview
The Director of Marketing Communications is responsible for the planning, direct, controls and coordinates all communication activities, with emphasis on public relations and brand positioning for the Hotel. Promotes and maintains good communications in order to enhance the prestigious image of the hotel internally and externally and by doing so contributes to the overall revenue and business goals for the hotel. Plans, directs, controls, co-ordinates and participates in all communications activities.
Key Performance Indicators
PR values (in monetary terms)
Social Media exposures
Effective communication with sister hotel, corporate offices and agencies
Relationship with local, national and international media
Partake and organize in house events i.e. hotel’s launch, wedding salon etc.
Effective control of expenses
Execution of Communication Marketing plan
Adaptability to change of work environment, handling pressure
Driving for results
Ability to lead, train and develop the team
Strong team player
Excellent communications skills (written and verbal)
Creative and innovative thinking
Good business acumen
Technical acumen with excellent knowledge on the market / PR trends
Excellent planning and organizing skills