job overview 职位概述
Maximize all revenues to and for the Hotel,
including but not limited to Room and Banquet/Catering Revenues. Lead cross functional decision making of all
revenue generating departments including Sales and Marketing, Rooms, Catering
and Food and Beverage departments. Manage all aspects of competitor intelligence;
pricing; management of room inventory, and/or the yield hurdle points;
distribution channels, market segment mix; acceptance/denial of major group
bookings.
使酒店的所有收益最大化,包括并不仅限于客房和宴会和餐饮收入。领导由所有创收部门参与的跨部门决策工作,这些部门包括销售和市场部、客房部、餐饮服务部。管理竞争情报工作的各个方面;定价;管理可出租客房和收益底线;分销渠道;市场细分组合;接受或拒绝较大团队的预订。
At InterContinental
Hotels & Resorts® we want our guests to feel special,
cosmopolitan and In the Know which means we need you to:
· Be charming by being approachable, having confidence and showing respect.
· Stay in the moment by understanding and anticipating guests’ needs, being attentive
and taking ownership of getting things done.
· Make it memorable by being knowledgeable,
sharing stories and showing your style to create moments that make people feel
special.
·
在洲际酒店及度假村®,我们希望宾客感觉风格独特、时尚现代和深入洞悉,这意味我们需要你:
·
亲切、充满自信、体现尊重来展现富有魅力的你。
·
理解和预测宾客的需要、做到细心周到、具主人翁精神、把事情办好,保持专注当下。
·
见多识广、分享阅历、展现你的风格来创造令人感觉特别的时刻,做到令人难忘。
Duties
and Responsibilities工作职责
FINANCIAL RETURNS财务回报
·
Using the tools provided (ie IBP) and in compliance with the IHG
standards, maintains, updates and shares information in the areas of a master
calendar of external events, competitor rate intelligence, RevPar penetration
(RGI), arrival and spending patterns of commercial accounts, denial reports,
meeting space allocation, guest capture rates (with the F&B Mgr), Loyalty
program penetration both overall and by account (and for bookers), system
contribution and trends in rooms and non-rooms revenues by channel, segment and
account.
利用提供的工具(即IBP)并依照洲际酒店集团的规范,以日历的形式对以下信息进行维持、更新和分享:外部活动、竞争对手价格情报、平均房价的渗透率(RGI)、商业客户的抵店和消费习惯、流失报告、会议空间分配、揽客率(与餐饮经理一起)、总体的和按帐户的(对于预订者而言)忠诚度计划渗透率,系统以及通过渠道、细分市场和客户得到的客房或非客房收益的趋势。
·
Understand the composition of hotel profitability, and uses this to
evaluate business from local accounts and groups so as to provide input to
future rate setting and negotiation.
了解酒店效益的组成部分,并以此对来自当地客户和群体的业务进行评估,以便为将来的定价和谈判提供数据。
·
Monitor competitor pricing for all revenue generating departments,
understands the dynamic of the local market and the demand generators, and
recommends appropriate actions to the Revenue Room Taskforce in relation to the
hotel’s pricing and market mix strategy.
监测竞争对手对所有创收部门的定价,了解当地市场动态和需求群体,并就酒店的定价和市场综合策略向客房收益工作组提供适当的建议。
·
Conduct weekly rate/sell strategy (yield) meetings with General Manager,
DOSM, Reservations Manager, Front Office Manager, Catering Manager.
每周与总经理、市场销售总监、预订经理、前厅经理、餐饮经理一起开价格和销售策略(收益)会。
·
Facilitate the Revenue Room Meeting (which the GM chairs) and generates
reports and analyses needed for these meetings, displaying key facts/trends
etc., on the revenue room walls.
协助召开客房收益会议(由总经理主持),并撰写会议所需的报告和分析材料,在会议室的墙上展示主要数据和趋势等
·
Monitor and determine demand periods for function space, rooms and
catering through an analysis of historical data and current bookings. Responsible for tracking and analyzing of
booking pace, group wash, cut off enforcement for groups as well as denied and
regretted business.
通过分析历史数据和当前文件,监测并决定功能厅、客房和餐饮场所的需求周期。负责跟踪和分析场所预订速度和团组入住情况,对团组入住以及客人不承认预订或改变主意的情况进行处理
·
Approve and/or implement sell strategies for all group proposals above 9
rooms on any one night, and collaborates with the Director of Sales or Director
of Catering on setting group and conference rates.
审批并执行一晚9间客房以上的团队销售策略,并与销售总监或餐饮总监就团组和会议的定价问题进行合作
·
Manage use of revenue systems* on a daily basis. This includes the
responsibility for any manipulation of the yield hurdle points and daily
inventory balancing where appropriate. Where a yield management system is not
installed this includes responsibility for opening or closing Holidex Plus.
每天对收入系统*的使用情况进行管理,包括负责收益底线的操作和每日清单结余。如果没有安装收入管理系统,则应负责开关假日预订系统。
·
Manage all channels (CRO, GDS, Internet direct and indirect) including
but not limited to room types and sell strategy. Responsible for ensuring compliance with the
Lowest Internet Rate Guarantee and managing third party distributors in
compliance with IHG standards and rules.
管理所有渠道(中央预订系统、全球酒店预订系统、互联网直接和间接銷售系统),包括并不仅限于房间类型和销售策略。负责确保遵守互联网最低价格保证规定,并按照洲际酒店集团的标准和规定对第三方分销商进行管理
·
Guardian of IBP. Ensure compliance with all IBP rules and standard processes.
Provide input to the annual budget process on all revenue aspects of the
business. Provides medium-term revenue-based forecasts of required staffing
levels to all departments.
对IBP实施监控,确保遵守所有IBP规则和标准程序。為年度预算提供所有与业务的收益相关的建议。在收入基础上对各部门的人员需求水平进行中期预测
·
Conduct annual revenue management audits with the Regional Revenue
Manager for all revenue generating departments.
与区域收益经理一起对所有创收部门进行年度收益管理审计。
·
Champion all special projects relating to market research and
operational optimization (resource planning, costing, Key Performance
Indicators and etc.). *Revenue systems
include the central reservations systems Holidex Plus, the yield mgmt system
(HIRO /IDEAS) and portions of the Property management system)
支持所有与市场调研和运营最佳化相关的特殊项目(资源策划、成本核算、关键绩效指标等)收益系统包括中央预订系统即假日预订系统、收益管理系统(HIRO/IDEAS)和一部分酒店管理系统
·
Works with Director of Finance in the preparation and management of the
Department’s budget
和财务总监一起编制和管理部门预算。
PEOPLE员工团队
·
Train and support hotel teams on revenue system* functionality and
enhancements.
为酒店团队提供收入系统的功能和升级的培训并予以支持。
·
Provides technical support to Reservations and Front Office on
up-selling and negotiating techniques.
向预订部和前厅部就向上销售和谈判技巧提供技术支持
·
Works with Human Resources on manpower planning and management needs
和人力资源部一起进行人力规划和管理需求。
GUEST EXPERIENCE宾客体验
·
Develop and conduct rooms based marketing activities
开展和实施以客房为基础的市场活动。
·
Track sales programs/promotions/advertising and provide feedback as
necessary to relevant departments
跟踪销售计划,促销活动,广告,并向相关部门提供必要的反馈。
RESPONSIBLE BUSINESS企业责任
·
Works with relevant departments to find out the operating problems which
will effect sell hotel production..
发现降低营销效果和酒店整体销售情况的运营问题,同相关部门协作共同解决。
·
To develop the hotel and brand local awareness and reputation.
提升酒店和品牌在本地的知名度和信誉。
·
Perform other duties as
assigned. May also serve as manager on duty.
可能需对酒店的安全负责,确保将偷窃、犯罪和其它风险降至最低。完成其它分配的任务,可能需要担任值班经理。
aCCOUNTABILITY 职责
This
position is the Management position of Revenue Management for large luxury
hotels, resort hotels or the flagship hotels. The typically have a number of
venues and facilities, catering and meeting space, serve VIP guests. The
position may need to manage the reservation staffs.
此岗位是提供综合服务的大型豪华酒店、度假村酒店或旗舰酒店中市场营销部门收益管理部的最高职位。并且酒店一般拥有众多场地和设施、餐饮及会议空间和众多 VIP 贵宾及重要宾客。可能需要管理预订部员工。
QUALIFICATIONS AND REQUIREMENTS 任职要求
Bachelor’s
degree in Hotel Administration or Business Administration. MBA is preferred. 4
years of relevant experience or similar supervisory role, or an equivalent
combination of education and work-related experience. Previous Revenue
Management or Pricing experience is preferred.
具有酒店管理或商业管理的学士学位,工商管理硕士学位优先考虑。4年相关工作经验或类似的管理经验,或与此相当的教育与工作经验结合的背景。曾从事收入管理或报价工作者优先考虑。
The
statements in this job description are intended to describe the essential
nature and level of work being performed.
They are not intended to be ALL responsibilities or qualifications of
the job.
此职位描述所陈述的只是该项工作的核心内容和主要层面。这些并未涵盖该岗位的全部职责或资历要求。