Main Complexity/Critical Issues In The Job主要复杂/关键工作事项 1. Follow up the PR plan. 跟进完成公关计划。 2. Communicates with media. 与媒体保持良好沟通。 3. Communicates with all departments in hotel. 与酒店各部门保持良好沟通。 4. Joint venture with luxury brands, banks, airlines, shopping malls, etc. 与奢侈品牌、银行、航空公司、大型商场合作，推广酒店。 5. Distribute newsletters, promotions and press release to media. 向媒体发布酒店快讯、推广及新闻稿等。 6. Follow up media events. 跟进执行媒体活动。 7. Follow up charity events. 跟进执行慈善活动。 Knowledge and Experience知识和经验 1. Have more than five years work experiences in hotel and more than three years work experiences of MARCOM 具有五年以上酒店工作经验，并有三年以上市场传讯工作经历 2. Digital marketing work experience is preferred. 有数字营销经验工作经验优先 3. Have a whole knowledge and master the facility, service project character, hotel operation guideline and sales strategy 全面了解并掌握酒店的设施设备、各种服务项目、产品特点、酒店经营方针及销售策略等 4. Have a good knowledge of news, advertisement, advertising and other professional knowledge, know well about the marketing, and expanding operation, know about the situation of travel area and hotel management knowledge, master the public relation, psychology and physical science and other basic knowledge 掌握新闻、广告、宣传等专业知识，熟悉营销和推广业务，了解旅游业现状及酒店管理知识，掌握公共关系学、心理学、行为科学等基础知识 5. Know well the policy, laws, regulation of government 了解政府有关政策、法律和条款规定 6. Use foreign language conversation with the foreign customers, and have the ability to read and translate foreign language professional data, possessing  strong foreign conversation and write skills 通用外语与外宾进行熟练会话，并能阅读和翻译一门外文有关专业资料，具有较强的外语会话和写作能力 7.  Possess extensive social activity and strong organizing abilities. 具有广泛的社交活动能力和较强的组织协调能力 8. Possess good PR visualize 具备良好的公关形象

Work experience in equivalent position is required. 需有同等岗位工作经验。 Develop annual marketing and PR plan with specific goals and budget as outlined in the hotel’s business development plan and the group’s Public Relations plan.  Prepare roadmap to achieve goals, as well as update and adjust plans according to market situation and ensure the communications team is fully briefed on goals and progress. 根据酒店的商业发展计划和集团的市场传讯计划制定出具体目标和预定的年度市场及公关计划。准备完全目标的路线图，同时根据市场情况作出更新和调整计划以确保传讯团队都知晓全面的目标和进程。 Work closely with F&B and Sales department to map out promotional activities for the year. 餐饮部和销售部的紧密合作，筹划全面的促销活动。 Advise the General Manager and hotel senior management on communications to ensure that messages are clear, consistent and aligned with the hotel’s business strategy and Kempinski’s overall messaging. 提出建议给总经理和酒店高级管理层，保证信息是明确的、一贯的，与酒店的经营战略和凯宾斯基的整体消息一致。 Build and maintain relationships with key local decision makers and the local social community to promote positive exposure of the hotel. 建立并维护与当地主要决策者和当地的社会共同体，以促进酒店的正面形象力。 Take the Communication role in hotel crisis management team and approve overall communications response in Level 2 crisis situations, take all strategic decisions and lead the team. 承担危机管理小组中的沟通员角色，在2级危机发生之时，承担对方联络沟通的职责，并且负责策略决定并且带领团队。 Assume responsibility for pitching and securing local story placements for the hotel and on behalf of the Kempinski brand. Develop customized story pitches based upon media needs and handle reactive media relations in a timely manner and within 24 hours. 代表凯宾斯基品牌，定位和确保酒店在当地情节部署承担职责。根据媒体需求发展有针对性的情节定位，在24小时内有及时的处理反应与媒体的关系。 Work closely with Corporate Public Relations and regional press offices on developing story angles specific for the international markets. 与集团公关和区域新闻办公室紧密协作，发展具体的故事情节用于国际媒体的展示。 Draft hotel press releases and General Manager’s speeches. 撰写新闻稿和总经理的发言稿。 Distribute newsworthy hotel press releases to local media, regional Public Relations offices and Corporate Public Relations for onward media distribution. 分发有新闻价值的酒店新闻稿给本地媒体、区域和集团公关办公室用于媒体发布。 Act as the official spokesperson for the hotel when appropriate. 适当时作为酒店的新闻发言人。 Create and organize appropriate press activities in accordance with the annual communications plan. 根据年度计划创造和组织适当的媒体活动。 Initiate, arrange and accompany visiting press groups. Develop customized and interesting trip itinerary based upon media interests and needs. 发起、安排和陪伴媒体访问团。制定基于媒体的兴趣和需求定制的和有趣的旅行行程。 Handle crisis media communications with support and guidance from Corporate communications. 根据总部的支持和指导处理危机管理。 Prepare and educate hotel spokespeople for media interaction through creation of media Q&A and background briefings. 通过媒体的提问问题和背景介绍，准备和训练酒店的新闻发言人与媒体的互动。 Conduct press blitzes when appropriate. 在适当的时候组织媒体的闪电式拜访。 Ensure online and hardcopy press kits are readily available and up-to-date. 确保线上的和拷贝版的宣传资料袋的内容的时刻准备和更新。 Direct photography for editorial and advertising purposes in liaison with the Assistant Director of Sales & Marketing, advertising agency and corporate brand marketing. 协同助理市场销售总监、广告代理和集团品牌市场，执行用于编辑和广告目的的照片拍摄。 Maximize advertising budget by ensuring that the hotel’s creative messages and media activities are consistent with the advertising of sister hotels and the Kempinski group advertising. 通过确保酒店的创意信息和媒体活动是与姐妹酒店的广告和凯宾斯基集团的广告一致最大限度地提高广告预算。 Ensure all international and local creatives are reviewed and approved by Kempinski Brand Marketing in a timely manner before advertising agency proceeds to artwork. 在广告代理执行方案前，确保所有的国际和本地创意有及时得到凯宾斯基品牌市场的回顾和审核。 Maintain budget control and oversee media placement schedules in feeder markets. 维持预算控制和监督客源市场媒体投放的进度。  Oversee the production of all printed and digital collaterals for F&B, Marketing and Rooms divisions following the specifications stipulated in the Corporate Identity Manual. 跟进集团品牌手册监督所有餐饮部、市场和客房部电子和印刷的制作。 Ensure hotel information is updated regularly on the intranet, kempinski.com, hotel’s press room and relevant online publications. 确保酒店在内网、kempinski.com、酒店的新闻室和其他相关的网络刊物上的信息是及时更新的。 Oversee the planning, production and sending out of all direct marketing collateral in line with the annual communications. 全面监督从策划、制作和发送的直销宣传符合年度计划。 Determine overall marketing communications campaign ROI. Monitor and reviews the response rates in order to improve and take corrective measures (where applicable). 确定总体市场推广的投资回报率。监督、回顾和反应用于提高和做出相应的改进（如有适用）。 Oversee the production and execution of external hotel newsletter. Approve editorial content of staff newsletter. 监督和执行酒店内部的新闻稿件，审批员工新闻稿上的内容。 Approve copy for all collateral pieces for consistency with the brand message. 所有审批的宣传品必须和品牌传递的信息保持一致。 Act as brand custodian for all internal and external communication pieces. 在所有酒店内外部的否通信笺上作为品牌的监督人。 Develop social media strategies and messages for the year. 制定全面社交媒体的战略。 Monitor fans’ comments and provides relevant responses, when required. 监督粉丝的评论并且在有需要的时候给予回复。

Duties and Responsibilities工作职责 1.Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets. 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。 2.Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. 与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。 3.Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases. 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。 4.Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments. 通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。 5.Disseminates corporate press releases to appropriate local trade and consumer media. 向合适的当地商业和消费者媒体发布公司的新闻。 6.Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。 7.Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel. 在酒店的客人和员工中及酒店內开展的活动中公布促销信息。 8.Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests. 向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。 9.Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned. 接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。 10.Coordinates all activities with the Sales Manager. 与销售经理就所有活动进行协调。 11.Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests. 通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信。 12.Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc. 就贵宾接待、午餐、晚餐等的名单和请柬等进行协调。 13.Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate. 每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门。 14.Maintains mailing list/contact file. 保管邮寄名单和联络档案。 15.Maintains hotel photo file. 保管酒店照片档案。 16.Develop hotel gifts and giveaways. 准备酒店礼品和赠品。 17.Builds profile within local market place through attendance at various events and local market place. 通过参与当地市场的各种活动在当地市场上树立良好形象。 18.Co-ordinates hotel photography when required. 如有需要，协调酒店的拍摄活动。 19.Monitors awareness of competitor activities and use information when developing strategies. 观察竞争对手的活动并利用此类信息发展战略。 20.Plans and coordinates sponsorship activities. 策划和协调赞助活动。 21.Works with superior on manpower planning and management needs. 和上级领导一起进行人力规划和管理需求 22.Works with superior in the preparation and management of the Department’s budget和上级领导一起进行编制和管理部门预算。 QUALIFICATIONS AND REQUIREMENTS任职要求 Required Skills – 技能要求 1.Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 拥有在与他人交往时大多数时间所使用的沟通技能；完全代表酒店，品牌和公司与顾客，员工和第三方交往的能力。 2.Good writing skills. 具有良好写作技能。 3.Proficient in the use of Microsoft Office. 熟练使用微软办公软件。 4.Problem solving and organizational abilities. 具有解决问题和组织能力。 5.3 years of relevant experience or an equivalent combination of education and work-related experience. 3年相关工作经验，或与此相当的教育与工作经验结合的背景。

【岗位职责】 1、负责通过公关和促销活动实现集团和酒店在本地和国际上的定位目标。 2、协助销售总监开发公关促销计划及制作预算。 3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。 4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。 5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。 6、开发并跟进酒店的各项市场活动。 【岗位要求】 1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。 2、积极主动组织丰富的市场公关及广告媒体的会议活动。 3、发布酒店重大事件及促销新闻。 4、建立，保持与广告商和公共关系组织的关系。 5、在本地市场内，通过参加各种营销活动，树立饭店的形象。 6、负责各类材料、图片、数据库，资料库和文档等。 7、维护酒店和集团的形象。 8、监视并确保对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。 9、计划与协调酒店赞助的活动。 10、发现并组织有关赞助活动去提高酒店在市场的形象。 11、参与准备和制定部门/小部门/分部门的目标。 12、开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体，并与公关客户保持联系。 13、参与准备战略计划。 14、积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。 15、掌握市场营销数据。 16、主动承担发展，执行酒店年度公关计划和广告活动。 17、在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。 18、在团队内有效的工作。 19、遵守酒店酒店的行为准则。 20、遵守酒店酒店员工守则。 21、遵守酒店酒店的政策及程序。

岗位职责： -协助市场传讯总监编制和执行酒店的全年市场推广计划。                                     -保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。 -协助市场传讯经理/总监发展良好的媒体关系，策划新闻发布会以及其它公关活动，提高酒店知名度和抵销负面影响。 -通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。 -协助市场传讯经理/总监管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。 -根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。 -管理酒店内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。 -管理酒店图像数据库包括官方酒店照片和活动照片等，用于酒店推广。 -管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。 -关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息。 -若发生自然灾害、重大事故或者因特殊原因国家响应应急突发事件时，酒店将有权根据情况对岗位及工作职责进行临时调整，以确保酒店的运营。 -与区域营销团队和兄弟酒店通力合作，提升跨酒店线上营销。 ·-实施并监控策略以通过第三方渠道为酒店带来流量。 基于酒店的实际也位于组成，与包括携程、美团、飞猪、Booking.com、Agoda,、Expedia等渠道紧密合作。 -直播、内容平台(抖音及小红书等)及‘KOX’合作 。 -本地生活渠道（如点评）的内容生成、餐饮相关产品的上传，线上评价管理，商务洞察与数据分析。

【岗位职责】 1、作为酒店品牌价值的关键塑造者，需具备将客房服务、餐饮体验等产品转化为传播内容的故事化能力。 2、策划并组织实施各类线上线下营销活动，包括但不限于节日促销、主题活动、媒体合作等； 3、管理酒店官方社交媒体平台（如微信、微博、小红书等），定期发布高质量内容，维护品牌形象； 4、撰写新闻稿、宣传文案及广告素材，确保内容符合品牌调性并吸引目标受众； 5、与媒体、KOL及行业合作伙伴建立并维护良好关系，拓展传播渠道； 6、监测市场动态及竞品动向，定期提交分析报告并提出优化建议； 7、协调内部资源，确保市场传讯活动与酒店其他部门（如销售、运营）的协同配合。 【岗位要求】 1、具备优秀的文案撰写能力，能够独立完成各类宣传材料的创意与内容输出； 2、"熟悉微信生态（公众号/视频号/小程序）、抖音本地生活、OTA内容社区等酒店核心传播阵地的运营策略，具备从内容生产到效果转化的完整链路思维"。 3、具备良好的沟通协调能力，能够高效对接内外部合作伙伴； 4、思维活跃，创意丰富，对酒店行业市场趋势有敏锐洞察力； 5、具备较强的执行力和抗压能力，能够适应快节奏工作环境； 6、"有主导策划传播量超50万+的酒店营销事件，或实现过单次活动带来10%以上直接转化的实操经验者优先"。

【岗位职责】 1、负责通过公关和促销活动实现集团和酒店在本地的定位目标。 2、协助销售负责人开发公关促销计划及制作预算。 3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。 4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。 5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。 6、开发并跟进酒店的各项市场活动。 【岗位要求】 1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。 2、积极主动组织丰富的市场公关及广告媒体的会议活动。 3、发布酒店重大事件及促销新闻。 4、建立，保持与广告商和公共关系组织的关系。 5、在本地市场内，通过参加各种营销活动，树立饭店的形象。 6、负责各类材料、图片、数据库，资料库和文档等。 7、维护酒店和集团的形象。 8、监视并确保对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。 9、计划与协调酒店赞助的活动。 10、发现并组织有关赞助活动去提高酒店在市场的形象。 11、参与准备和制定部门/小部门/分部门的目标。 12、开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体，并与公关客户保持联系。 13、参与准备战略计划。 14、积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。 15、掌握市场营销数据。 16、主动承担发展，执行酒店年度公关计划和广告活动。 17、在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。 18、在团队内有效的工作。 19、遵守酒店酒店的行为准则。 20、遵守酒店酒店员工守则。 21、遵守酒店酒店的政策及程序。

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. About Four Seasons Hotel Hangzhou at West Lake :Pagoda-style pavilions rise amidst exquisite gardens and ponds. With personalized hospitality, Four Seasons provides an unrivalled experience of China’s timeless beauty. Four Seasons Hotels and Resorts is a world-leading luxury hotel management group. As a key member of the group, Four Seasons Hotel Hangzhou at West Lake has been awarded the great honor of a five- star hotel in Forbes Travel Guide 2016 to 2022. As the ancient saying goes, “In the universe, there is heaven; on earth, there is Hangzhou.” Set along the banks of the fabled West Lake, our hotel is a tranquil enclave woven with ponds, courtyards surrounding picturesque Chinese gardens, willow trees and mist-covered lagoons. Wake to views of mountain peaks, ancient temples rising from the greenery or the very waters that have enchanted poets, explorers and emperors for centuries. Start with a cup of Longjing tea in our Lobby Lounge before picking up your bicycles and heading out to explore the city, then come back for a soothing treatment in our chinoiserie-filled Spa, followed by dinner in one of Jin Sha’s private-dining rooms. About the role: Works hand in hand with Chinese Restaurant management and the PR consultant firm on generating awareness of Chinese Restaurant Jinsha through all media and social media outlets; including a strong focus on international markets and maintaining the well-established reputation in national markets; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual JS public relations plan. Focus on the coordination and execution of all marketing events of JS with PR agency. What you will do: • Promote awareness of Jin Sha Restaurant image internally and externally • Working with dedicated PR agency in designing and initial proofreading a variety of JS promotional and marketing materials • Provide the template for online guest comments review and can support customized reply to complicated guest comments/complaints • File and update press database, digital library, and press clippings • Review the online content in media announcements and media kits related to Jin Sha via official online platforms and make sure it is the most updated information in PR for Commercial usage. • Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the PDR guests and FIT segment. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material. What you Bring: Minimum 2 years’ experience in related position with Four Seasons or other organization Requires knowledge or the ability to operate computer equipment including word processing and spreadsheet software Good knowledge of Word, Excel and PowerPoint Has strong interpersonal skills, is able to prioritize and adapt to the changing needs of the operation Requires basic computer skills for online training Requires reading, writing and oral proficiency in the English and Chinese language Has the ability to anticipate and prioritize the needs of the guest proactively Is energetic and has a professional approach to his/her craft What we offer:  Competitive Salary, wages and benefits Excellent Training and Development opportunities Complimentary Accommodation at other Four Seasons Hotels and Resort Complimentary Dry Cleaning for Employee Uniforms Complimentary Employee Meals Employee service awards Employee activities Schedule & Hours: This is a full-time position The working hours will primarily be daytime, during weekdays and weekends.

MAJOR RESPONSIBILIES責任概要 :   Manage the daily operationsof Public Relations Department including regular meetings with media, handlingpress release, preparing and coordinating hotel promotions, managing allpromotional printing materials and advertising of the hotel. JOB SPECIFICATION職位要求 :   Profile of Competency 工作能力: ·Minimum 3 years work experience in public relations from a sizeable international organization. ·Knowledge of local market and business practise. ·Be proactive in identifying leads and covert them into promotional opportunities. ·Ability to comply reports as required using appropriate computer software. ·Good interpersonal skills. ·Ability to analyse different business situations and come up with suggestions on handling the issues. ·Ability to communicate effectively with various departments. Language 語言能力: ·High proficiency in written and spoken English and Mandarin. Education 教育: ·Good general education, preferably University graduates. Job License 資格 / 等級証: ·N/A

MAJOR RESPONSIBILIES 責任概要 :   JOB SUMMARY Supportsthe developing and implementing an ongoing media and community relations.Provides crisis communications assistance to properties. Ensures information tothe public and community is displayed correctly and effectively with the bestopportunities for providing business. Implements an ongoing, focused media andcommunity relations program.   支持发展和实施持续的媒体和社区关系。为物业提供危机通讯援助。确保向公众和社区正确有效地展示信息，并提供最佳的业务机会。执行一个持续的、有重点的媒体和社区关系计划。   Under the general guidance and supervision of the DOM and within the limits of established hotel policies and procedures, promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel. 在酒店确立的过程政策下，通过市场传讯总监的领导，提高和保持酒店良好形象，并对酒店营收的增加做努力。 JOB SPECIFICATION職位要求 :   Profile of Competency 工作能力: l  Min   of 2 to 3 years experience in similar role 至少2-3年五星级酒店相同职位经验 Language 語言能力: l   English (both verbal   & written) & Mandarin 流利的英语口语和写作能力及良好的普通话 Education 教育: l   University/college   level preferred 大学或相同学历教育水平 Job License 資格 / 等級証: l   N/A

【岗位职责】 1、 制定和组织公司的公关计划，实施公关活动； 2、策划与组织实施产品订货会、新产品发布会以及行业展会的市场宣传等公关活动； 3、协调公司各部门资源，树立和提升公司行业知名度； 4、积极参加行业活动，了解与掌握市场信息，建立行业人际关系桥梁； 5、及时了解与媒体/合作方合作中遇到的各种问题并妥善解决； 【岗位要求】 1、2年以上公关从业经验，拥有一定酒店资源、媒体、人脉资源； 2、熟悉行业规则，对外公关经验丰富、有较好的危机处理能力； 3、拥有良好的项目推广方案策划、撰写、执行、落地能力； 4、形象气质好，具有较强的商务谈判技巧，人际沟通及语言表达能力；