Responsible for providing relevant market research and businessanalysis for the proper market performance both on terms of business type orsegment contributions to total business. 负责提供相关的市场调研和业务分析，以便在业务类型或分部对总业务的贡献方面取得适当的市场业绩。

The Marketing Coordinator assists Marketing Communications Department in promoting W Shanghai – The Bund and its products to target market and builds relationships with media and commercial partners. 协助市场传讯部向目标市场宣传上海外滩W酒店并与媒体和商业伙伴保持良好关系。 Supports all the tasks of Marcom Department are completed according to standards and on schedule. 根据品牌标准及日程支持市场传讯部所有工作。 Supports in the production of collaterals and the dissemination of the hotel’s key strategies and promotions to the market. 支持酒店宣传策略涉及产品的生产与对市场进行的推广传播。 Responsible in all office administrative work of the Marcom department. 负责市场传讯部所有办公行政方面的工作。 Coordinates and maintain good rapport with all departments. 与酒店各部门保持良好合作关系。

Key Responsibilities: 1. Strategy Planning and Execution: Collaborate with the group marketing team to localize product content, such as promotional materials, brochure, and user guides, ensuring alignment with local market needs and cultural context. Implement regional marketing and communication activities (Marcom) in China, ensuring the timely development of promotional materials (e.g., brochures, gifts, localized content). Ensure the successful execution of events, such as Hospitality Group IT/GM Conferences in China. 2. Content Creation and Optimization: Create engaging content, including copywriting, images, and videos, based on hotel clients’ characteristics and product usage habits to enhance user experience. Manage and maintain social media platforms (e.g., WeChat Official Account, video channels) by publishing high-quality content to increase brand influence and exposure. 3. Data Analysis and Reporting: -Collect and analyze industry and competitor information as needed, providing data support and suggesting optimization strategies. 4. Cross-Department Collaboration: Work closely with the sales team to ensure all content aligns with the brand’s tone, market positioning, and aesthetic standards. Qualifications: 1. Bachelor’s degree or above, preferably in marketing, advertising, or media-related fields; overseas education experience is a plus. 2. Strong skills in copywriting and content creation, with a good understanding of social media operations. 3. Proficiency in data analysis, with the ability to translate market insights into actionable strategies. 4. Excellent communication and teamwork skills, strong market sensitivity and insight, as well as solid capabilities in market promotion and development.

负责代表酒店进行销售并保持与客户的沟通，让客户、潜在客户和部门充分了解现有的市场趋势和状况，从而保持客房、公司会议和宴会的销售。 开展销售活动和服务客户，包括与客户会面、处理客户询问、准备业务提案、维护良好的数据库以及记录所有销售电话和业务交易等。 Responsible for representing the hotel in direct sales solicitation, and maintaining communication to ensure that customers, potential customers, and hotel sales and marketing departments fully understand the current market trends and conditions, thereby maintaining sales and production of FITs, company meetings, and banquets. Conduct sales activities and service customers including meeting with customers, handling customer enquires, preparing business proposals, maintaining a good database and record of all sales call activities and business deals.