We are currently looking for a Digital Marketing Executive to join our team. As a Digital Marketing Executive, we rely on you to: • Develop and implements digital marketing strategies in line with the hotel's overall goal on online business. • Assist the DOSM to plan, and works with the DOC/CM to execute and monitor all online advertising campaign for optimal results. • Ensure that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding. • Explore new online business opportunities with third party sites, for rooms, F&B and recreation. • Maintain positive relationships with KOLs to maximize hotel's appearance on digital platforms. • Maintains active communications and builds teamwork amongst the key players instrument in the achievement of the overall online objective of the hotel. • Builds positive working relationships with all departments of the hotel, ensuring the understanding of the concept of digital marketing. We are looking for someone who: • Has a passion for Digital Marketing • Excellent presenter and communicator • Is self-driven, goal-oriented, able to challenge the status quo • Upholds professional values, ethics and integrity at all times • Enjoys crafting creative and best-fit solutions • Thinks outside of the box whilst leading change in the hotel • Preferably has a Bachelor's degree or relevant experience in a similar role • Understands the global market and local environment • Communicates and writes with fluency in English (as well as the local language) • Has strong interpersonal skills

【岗位职责】 1、负责酒店客房、会议及餐饮等产品的销售工作，完成月度及年度销售指标 2、开发新客户资源，维护现有客户关系，建立长期稳定的合作 3、定期拜访客户，了解客户需求并提供专业解决方案 4、参与制定销售策略及市场推广计划 5、及时跟进客户反馈，处理客户投诉及特殊需求 6、收集市场信息，分析竞争对手动态，提出销售改进建议 【岗位要求】 1、具备良好的沟通能力和谈判技巧 2、有较强的客户服务意识和市场敏锐度 3、能承受工作压力，适应快节奏工作环境 4、具备团队合作精神，能独立开展工作 5、熟练使用办公软件及客户管理系统 6、有酒店行业销售经验者优先

•社交媒体日常管理： 1.制定并执行酒店官方社交媒体（微信、微博、小红书、抖音等）的月度/季度内容推送。 2.定期检查、撰写、编辑并推送各平台图文及视频内容，确保内容质量、风格与品牌调性高度一致。 3.负责日常社群（如微信粉丝群等）互动，及时回复评论与私信，提升用户活跃度与忠诚度。 •线上渠道运营与优化： 1.负责美团点评、直客通、抖音、万豪小程序等生活服务及线上平台的官方账号运营，包括页面信息维护、内容更新、问答管理及促销活动上线。 2.具体执行产品上架、页面设计、促销活动策划（如会员日、限时闪购、套餐预售、节日大促等）与推广。 3.分析各平台销售与运营数据，优化产品组合与促销策略，提高转化率与客单价。 4.持续提升酒店在上述平台的点评分数、ROS分数及综合排名。 •餐饮市场营销与销售 1.在餐饮总监以及市场传讯总监的指导下，独立策划并执行餐饮部（各餐厅、酒吧、宴会及客房送餐）的线上营销活动，如季节性菜单推广、主厨主题活动、节日套餐销售等。 2.配合美工，制作适用于社交媒体及电商平台的餐饮视觉内容（菜品摄影、短视频等）。 3.与餐饮团队紧密合作，将线上引流与线下用餐体验无缝结合，跟踪并分析营销活动对餐饮收入的实际贡献。 4.制定并执行餐厅与酒吧的市场营销策略，确保其参与各类营销活动，提升曝光与销售。 5.拓展线上合作伙伴，开发新业务机会。 6.策划并执行各餐厅与酒吧的年度市场营销计划（分场地制定），并管理相关市场营销预算。 7.配合市场传讯总监完成相应的其他任务

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

工作职责： 与媒体、本地社区及客户保持密切联系，代表、宣传饭店形象保证所有的宣传资料和广告都达到集团的标准，维护饭店的正确形象和定位。 开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。 与各种营销渠道及组织沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。 与各种不同的媒体合作，参加各种营销计划及大型活动。 建立，保持与广告商和公共关系组织的关系。 在本地市场内，通过参加各种营销活动，树立饭店的形象。 在需要时，监督和协调酒店摄影。 监视并确保对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。 计划与协调酒店赞助活动。 掌握市场营销数据。 主动承担发展，执行酒店年公关计划活动的领导责任。 在市场部总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。 Job Responsibility： Maintain close contact with the media, local communities and customers, represent and promote the hotel's image, ensure that all promotional materials and advertisements meet the group's standards, and maintain the hotel's correct image and positioning. Develop and implement public relations activities, be responsible for creating promotional materials, media publicity materials and arranging media coverage of the hotel. Communicate with various marketing channels and organizations and provide appropriate materials to ensure they have sufficient information to promote the hotel's services. Cooperate with various media and participate in all kinds of marketing plans and large-scale events. Establish and maintain relationships with advertisers and public relations organizations. In the local market, establish the image of the restaurant by participating in various marketing activities. Supervise and coordinate hotel photography when necessary. Monitor and ensure a complete understanding of your competitors' activities so that this information can be used when formulating strategies. Plan and coordinate hotel sponsorship activities. Master marketing data. Take the initiative to assume the leadership responsibility for the development and implementation of the hotel's annual public relations plan activities. Under the guidance of the director of the Marketing Department, organizing activities includes inviting media, local important figures, company clients, travel agencies and other relevant guests. 岗位要求： 必须具备优秀的中、英文书写和口头表达能力。 在酒店、旅游、媒体或奢侈品行业具有至少1-2年的经验 独立工作和团队工作的能力 了解电子商务、大众传播、平面创意设计和具有创新性的写作与编辑能力。 对本地市场及国际市场有基本的了解。 Job Requirements： Excellent written and verbal Mandarin & English are a must. Min 1-2 years experience in international hotels, travel, luxury or media industries.　 Ability to work independently and as a team.　 Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing. Have a basic understanding of both the local and international markets. 璞丽专享福利: - 住宿（二人一间）独立卫生间，免费提供无线网络及床上用品的使用 - 非上海市户籍享有每年一次往返程车费报销 - 享有补充商业医疗保险，可100%报销医保范围内门急诊费用 - 享有特殊班次补贴和各类促销奖励机制 - 享美味员餐、每月美食节、节日以及生日礼品卡 - 璞麗赞赏计划，有机会获得奖励积分，可换取多种多样的丰厚礼品。 - 享有免费年度体检 Exclusive Benefits at The PuLi Shanghai: - Accommodation (two people sharing a room) comes with private bathrooms. Free Wi-Fi and bedding are provided. - Non-Shanghai household registration employees are entitled to have their round-trip ticket travel expenses reimbursed once a year. - Supplementary commercial medical insurance is available, which can cover 100% of the outpatient and emergency expenses within the scope of medical insurance. - Be entitled to special shift allowances and various promotional incentive mechanisms. - Enjoy delicious staff meals, monthly food festivals, as well as holiday and birthday gift cards. - The PuLi Appreciation Program offers the opportunity to earn reward points that can be exchanged for a wide variety of generous gifts. - Free annual physical examinations.