Provides a professional, advisory and executive support to the General Manager in meeting strategic goals. Participates in the development and implementation of policies for the department and hotel. Plans and develops marketing strategies and promotion plans. Oversees and assists in the development and implementation of the hotel’s Sales and Marketing plans. Monitors and evaluates contemporary sales and marketing initiatives and trends. Manages departmental changes and ensuring processes and required infrastructure are in place. Conducts market research. Establishes pricing strategies and sales targets for the hotel. Manages special projects and other business related enterprises. Ensures efficient utilization of departmental resources. Ensures the development, update and maintenance of promotional materials. Reports on the effectiveness of Sales and Marketing programs. Manages human resources within the department including selection & recruitment, training & development, team building, staff performance planning and review. Demonstrates compliance with legislated health and safety requirements in the work place. Ensures staff in the department is aware of their duties and responsibilities. Initiates corrective measures and actions immediately when the well being and the normal operation of the department or the hotel are being jeopardized. Ensures staff maintains complete familiarity with safety, current first aid and fire emergency procedure. Ensures that all equipment is functioning and serviced regularly. Manages guest relations and client services including guest and client need, product and service knowledge, sales effectiveness, communication skills and guest and client feedback. Manages departmental expenses and budget. Prepares monthly outlook/forecast for related expenses and return to management as scheduled. Monitors accounts activities and makes adjustments when necessary. Implements cost saving methods for the department in line with corporate policy. Ensures staff abides by the Hotel Employee Handbook. Ensures staff abides by both the Company and Hotel policies and procedures. Ensures files, correspondence and other relevant business documentation are maintained. Liaises with Corporate office to ensure execution and smooth flow through of all Sales & Marketing initiatives. Coordinates with all Sales & Marketing departments within the company to maximize sales opportunities. Represents and promotes the hotel to all sectors in the community locally and overseas. Participates in company initiated sales and marketing events. Conducts sales promotion trips to target markets. Maintain good rapport and communication in the market place locally and overseas. Abides by the hotel Employee Handbook. Abides by both the hotel and company policies and procedures. Analyses, evaluates and improves personal performance on a continual basis.