【岗位职责】 1、负责酒店线上营销渠道的日常运营与管理，包括但不限于官网、OTA平台、社交媒体等，提升酒店在线曝光率和转化率； 2、制定并执行网络营销策略，策划线上促销活动，提高酒店品牌知名度和客户粘性； 3、分析市场数据及竞争对手动态，优化营销方案，确保营销效果最大化； 4、监控线上客户评价及反馈，及时调整营销策略，提升客户满意度； 5、与各部门协作，确保线上营销内容与酒店服务、活动等同步更新； 6、定期提交营销数据报告，评估活动效果并提出改进建议。 【岗位要求】 1、熟悉酒店行业或旅游行业网络营销模式，具备一定的市场敏感度； 2、具备良好的数据分析能力，能独立完成营销方案策划与执行； 3、熟练使用主流社交媒体平台及OTA后台管理系统； 4、具备较强的沟通协调能力，能与团队高效配合； 5、工作积极主动，责任心强，能承受一定的工作压力； 6、有相关网络营销经验者优先，无经验者可接受培训。

  Duties and Responsibilities工作职责 ·         Monitors competitors activities and assists in marketing intelligence 监督竞争对手的活动并协助监察市场动态。 ·         Refers sales leads to appropriate personnel within the InterContinental Hotels Group 在洲际酒店集团的范围内将销售线索提供给适合的人员。 ·         Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business 根据在销售策略中既定目标，向新的、现有的、有可能的客户进行销售，并与其谈判商定最适合的价格以争取最大的利润。 ·         Services existing business through management of account bases 通过客户管理，向现有的客户提供服务。 ·         Sell all facets of the hotel 销售酒店的所有设施。 ·         Manage the corporate head office and the preferred hotel history for that company 管理公司总部档案和了解公司优先使用的酒店记录。 ·         Develop and maintain a regular pattern of sales calls, meeting with principals of target market 设立和保持定期的销售拜访模式，与目标市场的主要人物会面。 ·         Provides direction on, and conducts market research and analysis 指导和进行市场调研和分析。 ·         Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business 根据酒店的营业需要，与业务联系人、会务策划者、游客和会展局、旅行社、旅游运营商、航空公司、公司客户、政府部门和其它客人发展并保持联系。 ·         Builds profile within local market place through attendance at various events and local market place 通过参与当地市场的各种活动在当地市场上树立良好形象。 ·         Conduct client interviews 对客户进行拜访。 ·         Entertain clients 招待客户。 ·         Plan and conduct familiarization tours and site inspections 策划并实施使客人熟悉环境的现场考察活动。 ·         Travel when required to promote the hotel and develop potential business 需要时出差对酒店进行推销，发展潜在的业务机会。 ·         Maintain regular contact with the IHG hotels in your region and the regional reservation office 与所在区域内的洲际酒店集团成员和区域预订办公室保持定期联系。 ·         Monitors existing business and inputs into sales strategy meetings to maximize business 监测现有业务，并在销售策略会上提出建议以扩大业务。 ·         Grows existing business and establishes and pursues leads which will develop business 发展现有业务，并建立和寻找发展业务的机会。 ·         Interfaces with operations on a timely basis 及时与运营部门进行沟通。 ·         Initiates and prepares tenders for business 起动和筹备业务招标工作。 ·         Assesses sales and marketing data 评估市场销售数据。 ·         Assists with the preparation of new products and services 协助新产品和服务的准备工作。 ·         Assists in the evaluation of sales and marketing activities 协助评估市场销售活动。 ·         Analyses sales mix and likely impact on hotel goals 分析销售综合计划和可能对酒店目标产生的影响。 ·         Implement direction from Director of Sales and Marketing and Regional Managers 按市场销售总监与地区经理们的指示执行相关工作。 ·         Liaison with advertising agency 与广告机构保持联系。 ·         Stock control of collateral 宣传品的库存控制。 ·         Collateral input 设计宣传品内容。 ·         Execute advertising/creative briefs in a timely manner 及时进行广告设计的说明工作。

Monitors competitors activities and assists in marketing intelligence 监督竞争对手的活动并协助监察市场动态。 Refers sales leads to appropriate personnel within the InterContinental Hotels Group在洲际酒店集团的范围内将销售线索提供给适合的人员。 Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business根据在销售策略中既定目标，向新的、现有的、有可能的客户进行销售，并与其谈判商定最适合的价格以争取最大的利润。 Services existing business through management of account bases通过客户管理，向现有的客户提供服务。 Sell all facets of the hotel销售酒店的所有设施。 Manage the corporate head office and the preferred hotel history for that company管理公司总部档案和了解公司优先使用的酒店记录。 Develop and maintain a regular pattern of sales calls, meeting with principals of target market 设立和保持定期的销售拜访模式，与目标市场的主要人物会面。 Provides direction on, and conducts market research and analysis指导和进行市场调研和分析。 Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business根据酒店的营业需要，与业务联系人、会务策划者、游客和会展局、旅行社、旅游运营商、航空公司、公司客户、政府部门和其它客人发展并保持联系。 Builds profile within local market place through attendance at various events and local market place通过参与当地市场的各种活动在当地市场上树立良好形象。 Conduct client interviews对客户进行拜访。 Entertain clients招待客户。 Plan and conduct familiarization tours and site inspections策划并实施使客人熟悉环境的现场考察活动。 Travel when required to promote the hotel and develop potential business需要时出差对酒店进行推销，发展潜在的业务机会。 Maintain regular contact with the IHG hotels in your region and the regional reservation office与所在区域内的洲际酒店集团成员和区域预订办公室保持定期联系。 Monitors existing business and inputs into sales strategy meetings to maximize business 监测现有业务，并在销售策略会上提出建议以扩大业务。 Grows existing business and establishes and pursues leads which will develop business发展现有业务，并建立和寻找发展业务的机会。 Interfaces with operations on a timely basis及时与运营部门进行沟通。 Initiates and prepares tenders for business 起动和筹备业务招标工作。 Assesses sales and marketing data评估市场销售数据。 Assists with the preparation of new products and services协助新产品和服务的准备工作。 Assists in the evaluation of sales and marketing activities协助评估市场销售活动。 Analyses sales mix and likely impact on hotel goals分析销售综合计划和可能对酒店目标产生的影响。 Implement direction from Director of Sales and Marketing and Regional Managers按市场销售总监与地区经理们的指示执行相关工作。 Liaison with advertising agency与广告机构保持联系。 Stock control of collateral宣传品的库存控制。 Required Skills – 技能要求  Demonstrated ability to interact with customers,employees and third parties that reflects highly on the hotel, the brand andthe Company. 具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。  Problem solving and organizational abilities. 具有解决问题和组织能力。  Proficient in the use of Microsoft Office 精通微软办公软件 Good writing skills 良好的写作技能 Qualifications – 学历 Diploma or Vocational Certificate in Sales &Marketing, Hotel Management, Business Administration, or related fieldpreferred.  最好具有市场营销，酒店管理，商业管理或相关领域的大专学历或职业证书。 Experience – 经验 1 year related experience or an equivalentcombination of education and experience 1年相关工作经验，或与此相当的教育与工作经验结合的背景。