岗位职责Job responsibilities
1、酒店产品体系研发：根据酒店定位及目标客群需求，主导研发酒店核心产品。其中客房套餐、度假体验产品由营销经理独立完成；餐饮产品及宴会会议产品与餐饮总监合作，从市场角度提供输入，共同形成具有竞争力的产品矩阵。
Lead the development of core hotel products based on hotel positioning and target guest needs. Room packages and resort experience products are independently developed by the Marketing Manager; F&B and banquet/meeting products are developed in collaboration with the Director of F&B, with the Marketing Manager providing market insights to jointly build a competitive product portfolio.
2、产品定价与组合策略：结合成本分析、竞品调研及市场需求，制定各产品的定价策略及组合套餐方案，确保产品具备市场竞争力且符合盈利目标。
Develop pricing strategies and package combinations based on cost analysis, competitor research, and market demand, ensuring products are competitive and meet profitability targets.
3、产品上市与迭代管理：统筹新产品从概念到落地的全流程（包括跨部门协调、物料准备、员工培训、试运行反馈），并根据市场反馈持续优化迭代产品。
Manage the end-to-end process from concept to launch (including cross-department coordination, material preparation, staff training, pilot feedback), and continuously optimize products based on market feedback.
4、竞品与市场洞察：定期调研竞争对手的产品策略、价格体系及市场热销产品，输出分析报告，为产品研发方向提供数据支持。
Conduct regular research on competitors' product strategies, pricing systems, and best-selling products, producing analysis reports to support product development direction.
5、产品卖点提炼与培训支持：提炼各产品的核心卖点及话术，协同培训部门对销售、前厅、餐饮等一线团队进行产品知识培训，确保产品价值有效传达。
Identify core selling points and key messaging for each product, and coordinate with the training department to educate frontline teams (sales, front desk, F&B, etc.) on product knowledge to ensure effective value communication.
6、OTA渠道工作对接：在新产品上线、产品信息变更等场景下，提供准确的产品资料（卖点、图片、套餐细则等），协助完成OTA平台的产品展示优化。
Provide accurate product information (selling points, images, package details, etc.) for new product launches or product updates, assisting in the optimization of product display on OTA platforms.
7、通过积极宣传卓越的物业/品牌形象、参与本地社区和媒体活动、负责物业公关以及根据物业需要与渠道和所有适当的推广者发展战略联盟，来增强在市场中的存在感。
Enhance presence in the market by actively promoting an exemplary property/brand image, involving oneself in the local community and in media events, being in charge of property PR and developing strategic alliances with channels, and all adequate promoters, as needed by the property.
任职要求Requirements
1、经验要求：大专及以上学历，市场营销、酒店管理、旅游管理等相关专业优先；3年以上酒店行业产品研发、收益管理或市场策划经验，含至少1年在长沙。
Associate degree or above, preferably in Marketing, Hotel Management, Tourism Management, or related fields. Minimum 3 years of experience in hotel product development, revenue management, or marketing planning, with at least 1 year in Changsha.
2、产品思维：具备敏锐的市场洞察力和用户需求分析能力，能将抽象的市场机会转化为可落地的产品方案。
Strong market insight and user needs analysis skills. Ability to translate market opportunities into executable product plans.
3、数据分析能力：能通过成本、售价、销量等数据评估产品可行性及盈利能力，为定价和迭代提供依据。
Ability to evaluate product feasibility and profitability through cost, pricing, and sales data, providing a basis for pricing and iteration decisions.
4、跨部门协调能力：能高效联动运营、餐饮、财务、销售等多个部门，推动产品从概念到落地的全流程。
Ability to effectively coordinate with operations, F&B, finance, sales, and other departments throughout the product development lifecycle.
5、创新与执行能力：具备创新意识，能持续输出有竞争力的产品创意；同时具备强执行力，确保产品按期高质量上线。
Innovative mindset with the ability to continuously generate competitive product ideas, combined with strong execution to ensure on-time, high-quality product launches.
6、职业素养：结果导向，逻辑清晰，具备优秀的文案功底和审美能力（用于产品包装把关）。
Result-oriented, clear logical thinking, strong copywriting skills, and good aesthetic judgment (for product packaging review).
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