To connect, differentiate and elevate the guest experience with extraordinary experience. To create an Insider Culture at the hotel - with guests, the team and the community. 以非凡的体验连接、区分和提升客人体验。在酒店与客人、团队和社区一起创造一种Insider文化。 To anticipate and uncover what will WOW the guest. To use networks, relationships and access to connect the newest, latest and coolest to the W brand and the W guest.  预测并发现什么会让客人大吃一惊。利用网络、社交和访问将潮流的人与W品牌和W客人联系起来。 To bring to life the W core value of ‘Insider’ for the W guest and allow W Hotels Worldwide to activate this key brand differentiator in a way that creates both valuable and memorable experiences for our guests, ultimately driving loyalty to the W brand and providing hotels a way to differentiate themselves in the ever-growing lifestyle hotel marketplace.  为W客人带来 “Insider” 的W核心价值，并允许W酒店全球化，激活品牌差异化，为我们的客人创造有价值且难忘的体验，最终提高对W品牌的忠诚度，并为酒店提供一种在不断增长的生活方式酒店市场中脱颖而出的方式。 To ensure that there is someone available at key times to focus entirely on providing guests insider tips and information on the city they are in as well as creating WOW moments that come to life during the guest’s experience at W.  确保在关键时刻有人可以完全专注于为客人提供有关他们所在城市的内幕提示和信息，并为客人在W的体验中创造令人惊叹的时刻。 To interact with guests personally, ensure a more enhanced guest experience and more frequent activation of the "Insider" core value, which in turn leads to greater congruency between W's promise of insider access and the actual delivery of the experience. 为了与客人进行个人互动，确保更增强的客人体验和更频繁地激活“Insider”核心价值，这反过来又使W对Insider的承诺与体验的实际交付更加一致。 To work closely and tirelessly with the marketing team to drive greater exposure for activations and to drive guest footfall into special events. To create and drive programming and content that is in line with the core messages of W hotels. To connect deeply with the movers and shakers in fashion, fuel, art and music within Shanghai and Greater China. 与营销团队密切合作，不知疲倦地提高活动曝光率，并吸引客人参加特别活动。创建和推动符合W酒店核心信息的节目和内容。与上海和大中华区的时尚、艺术和音乐界的风云人物建立深厚的联系。