【岗位职责】 数字市场推广负责深圳柏悦酒店数字媒体和电子商务活动的策略和执行。该职位将通过开发数字营销和电子商务计划来支持酒店营销。数字营销工作将包括：搜索引擎营销，移动营销，展示广告，电子邮件营销和协助社交媒体规划。 辅助酒店市场营销策略的执行（目标、策略和行动）。 提高在线客户市场（线上）份额的收益，与市场传讯经理和收益部沟通以确保营销计划的顺利实行。这包括但不限于客房收入，宴会收入， 餐厅收入等。 在线市场团进行逐月和季度分析包括：各个市场渠道的表现，回报结果分析，以实现最大化提高各个市场渠道的推广效果。渠道包括但不限于集团/酒店自营的，第三方的，付费，免费等。 在线平台的维护与运营，包括但不限于微信、微博、微信商城、大众点评、携程等。也需负责线下旅行社散客业务，确保在线和线下渠道都可以平衡健康发展，使酒店利益最大化。 【福利待遇】 为了吸引和留住优秀的人才，为员工打造无与伦比的体验，深圳柏悦酒店将为你提供以下全面的福利方案。 薪资： 提供有竞争力的薪酬/绩效激励/奖金 福利： 16天带薪年假; 每年12晚全球凯悦酒店免费住房 免费提供设施完备，拎包入住的员工宿舍; HyCare员工认可奖励项目 职业发展： 全球凯悦旗下酒店调动机会; 国内/海外交流培训项目 凯悦在线学习平台; 系统的服务技能与领导力培训 身心健康： 丰富的员工活动及节日福利; 周期性运动俱乐部活动; 自选补充健康福利保险计划 [Job Description] The Digital Marketing is responsible for the strategy and execution of digital media and ecommerce activity for Park Hyatt Shenzhen. This position will support hotel marketing by developing digital marketing and Ecommerce programs. Digital marketing efforts will include: search engine marketing, mobile marketing, display advertising, email marketing and assisting with social media planning.  Assists in the implementation of the hotel’s Sales and Marketing Strategy (goals, tactics and actions). Create marketing plans for hotel to drive revenue across all online customers segments (leisure travel), and work with the property Marketing Communications Manager and Revenue Management to ensure a smooth execution. Revenue includes but not limited to rooms, banquet, F&B venue, etc. To provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results. Channels include but not limited to corporate / hotel owned, third parties, free, paid, etc. Maintenance and operation of the online platform, including but not limited to WeChat, Weibo, WeChat Mall, Public Comment, Ctrip and etc. Also responsible for the offline wholesale business to ensure both online and offline business can develop with parity to maximize hotel’s profitability.