岗位描述： 1.负责提供与销售部门的协调沟通，并在电子商务推广方面给予支持与策略。 2.加强酒店整体形象，客房的推广，并在各类电子商务媒体中扩大传播范围，建立数据库及提升粉丝量，以保证酒店与客人的双向沟通并良好。 3.负责线上线下产品的推广和包装，整合公司各方面资源，达成推广目标。 4.利用渠道资源，优化酒店在个别线上渠道的搜索排名和曝光率。 任职要求： 1.同岗位2年及以上工作经验。 2.对线上电子商务推广的操作有丰富的管理经验。 3.具有酒店方向的各类电子商务平台推广网络的渠道资源。

工作职责： 1、负责超级会员的用户增长，通过数据洞察，制定用户运营策略，实现年度增长目标； 2、跨部门协作，制定用户增长激励政策，提升门店会员用户增长； 3、通过用户生命周期分层，制定运营策略，对用户进行分层管理，促进用户整体的转化、留存、召回； 4、关注用户体验，对影响用户行为和使用体验方面进行监控，积极有效地推动会员权益的持续优化和改进； 5、负责对外沟通异业合作商户，实现会员权益的提升及会员用户的双增长。 任职条件： 1、大专及以上学历 、良好的沟通与协调能力，善于分析总结； 2、对数据敏感，具备数据分析能力；有一定的地堆经验； 3、3年以上用户运营、用户增长经验，有规模化互联网产品的用户运营经历优先； 4、积极主动、思路清晰，具有一定的互联网思维、快速学习能力与抗压能力； 5、以结果为导向，有主人翁意识和自驱力。

1、职位摘要（Position Summary）：    负责制定和执行兖矿郁锦香酒店在各新媒体平台上的内容策略，提升品牌知名度，增强客户参与度，并通过精准营销提高转化率，最终实现销售目标和品牌价值的提升。 2、主要职责（Key Responsibilities）：   - 根据品牌定位和目标市场，制定全面的新媒体内容营销策略，包括内容创作、发布计划和互动策略。   - 负责管理和优化品牌在各大新媒体平台（如小红书、微信、抖音、快手、视频号等）的官方账号，提高品牌曝光度和粉丝互动。   - 定期分析新媒体营销活动的效果，包括但不限于用户参与度、内容覆盖率、转化率等关键指标，并根据数据反馈调整策略。    - 领导新媒体团队，包括内容创作者、社交媒体专员等，确保团队目标一致，并提供必要的指导和培训。    - 监控网络舆情，及时应对和管理可能对品牌形象产生负面影响的事件。    - 紧跟新媒体和数字营销的最新趋势，不断尝试和推广创新的内容形式和营销手法。    - 与各部门紧密合作，确保新媒体营销活动与酒店其他营销活动和品牌信息一致。 3、资格要求（Qualifications）：    - 专科及以上学历，市场营销、传媒、广告、新闻等相关专业优先。    - 2年及以上新媒体运营经验及管理经验。    - 对新媒体营销有深入了解，熟练掌握各类社交媒体操作，如视频号、抖音、快手、小红书等。    - 具备优秀的数据分析能力，能够通过数据驱动营销决策。    - 良好的项目管理能力和时间管理能力，能够处理多任务并且确保任务按时完成。    - 具备优秀的沟通能力和团队合作精神，能够跨部门沟通与协作。    - 优秀的创意思维和解决问题的能力，能够在压力下工作。 4、技能和能力（Skills and Abilities）：    - 深入了解各大新媒体平台的运营规则和用户行为。    - 具备优秀的内容策划和创作能力。    - 熟练掌握数据分析工具，能够根据数据调整营销策略。    - 具有良好的团队管理和协调沟通能力。

工作职责：【工作内容】1.负责公司数字渠道的拓展与管理，制定并执行分销策略，提升产品在各平台的曝光与销售转化；2.与各大电商平台、社交平台及第三方分销商建立合作关系，优化合作流程与效果评估；3.分析市场数据与用户行为，持续优化分销渠道的运营策略，提升整体业绩；4.协调内部资源，推动产品、营销与运营团队协同配合，确保分销目标达成。任职资格：【任职要求】1.大专及以上学历，专业不限，对数字营销与电商运营有浓厚兴趣；2.具备良好的沟通能力与团队协作精神，能快速适应多变的工作环境；3.对数据分析有一定理解，能够通过数据驱动决策。

Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under  The Langham Hotels and Resorts ,  Cordis Hotels and Resorts  and  Ying'nFlo  brands. It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. PURPOSE: This role will support Director of E-Commerce, Greater China to define and implement E-Commerce strategies, drive revenue and group branding with the key focus on the new brand, Ying’nFlo. The newly created role will be in charge of Ying’nFlo E-Commerce operations to enhance, explore, and maintain Ying’nFlo operations in all digital business platforms. 该职位将支持大中华区电子商务总监制定和实施电子商务战略，专注于推动新品牌奕凨的生意增长和品牌建设推广。此新设立的职位也将负责奕凨品牌的电子商务运营，以期加强、探索和维护品牌在所有线上平台中的生意及营销表现。 PRINCIPAL RESPONSIBILITIES: Responsible for Ying'nFlo E-Commerce strategy and operations with the guidance from Director of E-Commerce, Greater China.  在大中华区电子商务总监的指导下对奕凨品牌电子商务策略和运营执行效果负责。 Responsible for Ying'nFlo E-Commerce store operations, and work together with internal and external partners to ensure smooth operation, push for business success, and continuously optimize the marketing and business results. 负责奕凨品牌电商店铺运营，与内外部合作伙伴共同确保电商平台的顺利运营，推动生意增长，持续优化营销和业务成效。 Lead research and analysis, to support to define and refine the strategies and key initiatives, on different digital platforms including WeChat Mini Program, OTAs, Social Commerce platforms and other on-line distribution channels for room and non-room business. 通过复盘及调研，定义和完善各在线销售及宣传渠道的策略优化和关键举措，以支持品牌酒店于不同数字平台上，实现的客房和非客房业务的增长。平台包括但不限于微信小程序、OTA、社交商务平台和其他线上渠道。 Guided by Director of E-Commerce, lead/drive new brand related E-Commerce initiatives and innovative pilot programs in on-line distribution and digital marketing, to create incremental impact on brand and business. 在电子商务总监的指导下，领导/推动与品牌相关的新电子商务计划，以及在线分销和数字营销方面的创新试点计划，以对品牌和业务带来增长点。 Liaise with departments in group office, brand team and hotel team including Marketing, Comms, Revenue Management, and etc. 根据工作需要，与集团办公室、品牌团队和酒店团队的部门进行联络协调工作，部门包括营销、传播、收益管理等。 Assist management on coordination with Ying'nFlo hotels on implementing E-Commerce initiatives. 协助管理层与奕凨品牌酒店协调实施电子商务计划并对效果负责。 Perform performance monitoring and analysis, and build best practices, with agencies support. Based on the performance review, take actions with brand and hotel team.  在机构支持下执行绩效监控和分析，并建立最佳实践。根据绩效评估，与品牌和酒店团队一起指定行动方案，以达到效果优化的目的。 REQUIREMENTS: Bachelor or above in E-Commerce, marketing, communications or related disciplines。 电子商务、市场营销、传播或相关学科本科或相关专业以上学历。 At least 5 years working experiences in E-Commerce and digital marketing, hospitality social commerce experience is a big plus. 至少 5 年电子商务和数字营销工作经验，有酒店行业社交电商经验者优先。 Proficient in Microsoft soft wear, e.g.: Word, Excel and PowerPoint. 精通Microsoft办公软件，例如：Word、Excel和PowerPoint等。 Excellent command of written and spoken English and Chinese. 优秀的英语和中文书面和口语能力。 Good interpersonal and communication skills. 良好的人际关系和沟通技巧。 Agile, creative, independent, proactive team player. 有行动力、有创造力、独立、积极主动的团队合作者。 Detail-oriented, strong sense of responsibility with strong time management skills. 注重细节，责任心强，时间管理能力强。 For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/

Job Purpose: To develop integrated digital marketing plans and initiatives that focus on driving traffic, brand awareness and enrollment, generating loyalty revenue as well as customer engagement that align with business objectives and overall company strategy. Primary Responsibilities: Overseeing Accor direct booking platforms for Greater China, work with global digital marketing team, leveraging digital channels, partnerships and tool to boost China-for-China CRM China CRM project implementation and operation. Support China subscription program sales and lifecycle programs’ communications. Work with brand/loyalty/marketing/ team to define content distribution strategy, to amply master content to the best exposure. Achieve Web direct revenue as budgeted. Contribute to digital media, paid search, Metasearch, Affiliation, retargeting with trackable KPIs (CPC/CPA, New customer ratio) and strengthen ROI on paid media expenses. Define key metrics to measure the effectiveness of digital marketing initiatives; develop a digital marketing dashboard to identify opportunities and insights and make adjustment to achieve desired results. Support multi-channel marketing strategies based on innovative ideas to tie web, mobile, email, search, social and to provide digital marketing solutions based on customer insight and data. Management of agency vendors to deliver the work on time and on quality. Work with digitalization team to elevate digital capability in the region. Accountable for digital performance monitoring, analytics and insights in terms of acquisition, activations and retention for China CRM. Knowledge and Experience: At least 3 years of experience in digital marketing and CRM Well knowledge and expertise in China digital space, with focus on ecosystem of the key players, Tencent and Alibaba. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Highly organized and capable of developing and keeping to a project timeline. A tracked recorded experience with developing and executing digital marketing plans focusing on travel and hospitality industry. Experience with subscription (paid) loyalty program is a plus. Strong understanding of digital marketing/CRM/e-commerce Strong user knowledge of Microsoft office tools Competencies: Good team working skills and able to work effectively and contribute in a team. Good oral and written communication skills with ability to communicate confidently and persuasively. Proven results-driven leader able to manage projects from conception to completion. Ability to handle pressure in a rapidly changing and fast-paced environment. Multicultural awareness and able to work with people from diverse cultures. Flexible and able to embrace and respond to change effectively Ability to work independently and has good initiative under dynamic environment. Self-motivated and energetic

职责概述： 1. 领导和优化JJRHC的数字营销表现，从而提高市场渗透率。 2. 负责开发、实施和管理数字营销活动，以提高品牌知名度、推动网络流量并促进业务转换。 主要职责： 制定数字营销和电子商务战略，优先考虑微信生态系统，并与JJRHC的业务目标保持一致。 制定数字获取计划，旨在增加流量并扩大JJRHGC数字平台上的受众群。 监督在线获取策略，以确保用户体验无缝对接和优化转化率。 实施跨数字渠道营销活动，以推动业务转换和会员注册。 管理外部第三方合作商以确保付费媒体计划的实施，并确保视频、广告文案等在线材料以具有成本效益并以高效的方式进行调整。  衡量和报告数字营销活动和表现，根据投资回报率和 KPI 等目标对其进行评估。  进行市场调查并分析趋势，以识别新机会并提高活动效果。 与新兴产品保持同步。 任职要求： 全面了解各种数字营销渠道，包括但不限于SEO，SEM，PPC，社交媒体，电子邮件营销和广告展示。 拥有丰富的开展营销活动方面的经验，以推动数字渠道的流量和销售。 拥有卓越的分析能力和熟练的营销数据分析能力。 拥有外部第三方公司管理的良好记录。 拥有管理付费媒体预算的经验。 在矩阵组织中展示有效的利益相关者管理技能。

职责概述： 数字营销及电子商务经理的主要工作职责是协助策略制定，并引导执行数字营销及电子商务方案，为锦江豪华酒店公司（中国区）旗下各个酒店品牌进行最大化推广，以获得最大价值。与市场销售部其他分部门合作，提供高效率及高效益的数字营销计划，制定并界定网站及社交媒体策略。带动下属酒店市场团队的合作，制定有效的营销计划，以推动品牌知名度、客户偏好、市场份额和线上表现。 具体职责： 1. 电子商务：   -优化搜索引擎，监管和实施国际及国内付费搜索引擎活动，确保良好收益；   -协助建立公司数字营销策略，并确保旗下酒店按需执行；   -日常维护公司微信官方旗舰店、第三方线上渠道及各类平台，挖掘新渠道；   -通过和第三方网站设计公司合作，为公司及各个酒店品牌建设官方网站。同时指导不同品牌的各个单体酒店按照公司及品牌网站的标准格式来制作酒店单体官网； 2. 社交媒体：   -有效利用国内外社交媒体平台；   -创建活跃的社交圈层，有针对性地分享有意义和价值的信息；   -有效利用社交媒体营销活动，吸引流量； 3. 客户EDM：   -基于现有客户数据库，定期发送电子促销信息、公司及酒店的新动态； 4. 行政管理：   -为公司及旗下酒店设立电子通讯标准，确保有序、更新的数字营销记录存档。 任职要求： 1. 本科及以上学历，工商管理、市场营销或相关专业； 2. 拥有在各类渠道（包括：数字媒体，社交媒体，公共关系，销售）中开展综合营销活动的经验，拥有酒店行业相关经验者优先； 3. 具备较强的逻辑分析能力和谈判能力； 4. 优秀的沟通表达能力，能够利用创新的渠道和形式传递公司形象； 5. 具备创新精神，能不断创造新颖的想法和策略，以巧妙和新颖的方式传达； 6. 优秀的团队协作能力、人际交往能力和解决问题的能力； 7. 客户为导向，具备服务精神，注重细节； 8. 流利的书面及口头中英文双语沟通能力。

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. The Manager, E-Commerce - Greater China & Mongolia is responsible for growing company’s business on Fliggy platform. He / she will be in charge of business planning, daily operation, performance optimization and marketing campaigns on Fliggy. What will I be doing? As the Manager, E-Commerce - Greater China & Mongolia, you will be responsible for performing the following tasks to the highest standards: -Manage and strengthen the relationship with Fliggy. -Develop business growth strategy on Fliggy to achieve the business goals based on market trends and corporate business strategy. -Develop and carry out plans to maximize Fliggy store online sales. -Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. -Manage the Fliggy store, products, promotions, media, partnership and other daily operations to achieve the targets. -Work closely with the internal teams and agencies to continually enhance the user experience and increase conversion and revenue on those platforms. -Collaborate with Revenue, Sales, Destination Marketing and Marketing and E-Commerce Consultation teams to develop strategies for regional tactical promotions. -Provide monthly and quarterly performance reports, projections, and reviews on all key performance metrics. -Introduce industry best practices, standards and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? A Manager, E-Commerce - Greater China & Mongolia serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow: -Bachelor's Degree in marketing or E-Commerce -5+ years of Digital Marketing and / or E-Commerce experience -Has good understanding of digital marketing channels -Has strong understanding of China Digital and E-Commerce ecosystem -Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate able to proactively identify and prevent potential problems -Effective communication, collaboration and team-building skills. -Highly motivated, dependable and has a desire to take ownership of their duties to help the company grow and succeed. -Proficiency with Microsoft Office Suite -Experience working in the Hospitality and / or travel industry is advantageous -Marketing or working experience with BAT or relevant internet companies is advantageous -Able to travel when required. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. What will I be doing? As the Ecommerce Manager, you will be responsible for growing company’s business on an emerging platform. You are responsible for business planning, daily operation, hotel/products management, performance optimization and marketing campaigns on the platform. · Manage and strengthen the relationship with the platform · Develop business growth strategy on platform and eco-system to achieve the business goals based on market trends and corporate business strategy. · Develop and carry out the content strategy and plan to maximize store revenue, including calendar room and other products. · Work with Loyalty team and Technology team to develop the Hilton Honors member related functions and achieve the member related targets. · Collaborate with Revenue, Sales, Marketing and MECC teams to develop strategies for regional campaigns and implement with relevant teams and agencies. · Overall manage the store, including products, content, live streaming, promotions, media, partnership, and other daily operations to achieve the business targets. · Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. · Provide weekly, monthly and quarterly performance reports, projections, and reviews on all key performance metrics. · Introduce industry best practices, standards, and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? An ecommerce Manager, has strong understanding of China Digital and e-commerce ecosystem. He/she should be highly motivated, dependable, and have a desire to take ownership of their duties to help the company grow and succeed.: · Minimum Education: Bachelor or above · Minimum Years of Experience: 4+ years · Minimum Years of Management Experience: (if applicable) NA · Any Licenses or Certificates Required: (if applicable) NA · Additional Requirements (i.e. % of travel time, etc.): o Digital Marketing and/or eCommerce experience o Understanding of ecommerce channels, especially social-commerce channels o Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate ability to proactively identify and prevent potential problems o Analytical mindset, with the ability to interpret data and metrics to drive informed decisions. o Detail-oriented and well-organized, with the ability to manage multiple tasks and prioritize effectively. o Effective communication, collaboration, and team-building skills. o Proficiency with MSOffice Suite · Preferred Qualifications o 6+ years of Digital Marketing and/or eCommerce experience o Experience working in the Hospitality and/or travel industry o Marketing or working experience with relevant internet companies What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

 Create marketing plans for the hotel to drive revenue across all online customers segments, and work with related colleagues to ensure a smooth execution 规划市场推广计划来提高在线客户市场的收益，并且与相关同事经合作确保顺利的实行  Provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results. 提供月度和季度的分析，包括各个市场渠道的表现，投资回报分析结果，最终提高在各个市场渠道的效率  Ensure property content/offers are up to date and consistent with brand strategies. 确保酒店特别促销价格和内容能及时更新并符合其品牌战略  Work with Marcom Manager to draft create for all promotional offers. 和公关经理共同起草所有促销计划  Plan and execute tactical marketing plan through strategic third party channels according to brand strategies. 依据品牌战略，通过第三方渠道，制定并执行具体的市场推广计划  Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked. 在具体促销计划上与酒店运作部门协调。确保所有促销价格被正确标记和追踪。  Form beneficial partnerships with local online travel agents (OTAs) and suppliers, where appropriate, to recommend new online distribution channels. 和本地市场中的线上预订代理商保持良好关系， 并向酒店推荐新的线上推广渠道。  Setting up of CRM/Membership Program 建立客户关系管理/会员资格项目  Complete other tasks assigned by superiors 完成上级领导交办的其他任务。 Required Job Knowledge / Skill／专业知识技能： Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing and advertising planning and management). 了解基本的市场推广目标，技术及战略。（拥有在市场，广告筹划经验者优先） Strong communication skills, both verbal and written. 优秀的沟通能力，包括口头和书面表达。 At least three years of network promotion experience, love the Internet, and be sensitive to new things on the Internet 至少三年以上网络推广经验，热爱互联网，对互联网的新兴事物敏感。 Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel and Access.出众的计算机技巧及对各种电脑程序的深入了解，包括熟练掌握微软EXCEL及ACCESS软件。

Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under The Langham Hotels and Resorts, Cordis Hotels and Resorts and Ying'nFlo brands. It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. PURPOSE: As an E-commerce Assistant Manager specializing in Greater China content marketing, this position will play a pivotal role in developing and executing content strategies to enhance our online presence and drive customer engagement in the Greater China region. PRINCIPAL RESPONSIBILITIES: Work with agency to develop and implement content marketing strategies aligned with business objectives, focusing on the Greater China market. Identify target audience segments, conduct market research, and analyze industry trends to create relevant and compelling content. Provide content briefing with agency and oversee the creation and localization of content assets, including website copy, blog posts, social media content,videos, and visual assets. Ensure that content adheres to brand guidelines and resonates with the target audience in the Greater China market. Work with cross-function teams and external partners to post and distribute content on social media platforms, such as Ctrip Starhub, Xiaohongshu, Douyin, to drive exposure and increase engagement with target audience. Support corporate campaigns with relevant content to emphasis campaign theme and drive exposure and increase sales revenue. Provide hotels regional e-commerce guidelines on content, campaign, etc. Collaborate with KOLs to amplify brand reach and enhance content visibility. Negotiate contracts, manage relationships, and measure the effectiveness of MCNs and KOLs to achieve marketing objectives. Track and analyze content marketing performance metrics using various analytics tools. Provide regular reports on KPIs and actionable insights to optimize content strategies and improve campaign effectiveness. Support procurement and financial admin work and assist with other duties as assigned. REQUIREMENTS: Working experience: Minimum of 4 years of experience in content marketing, preferably in the e-commerce industry with a focus on the Greater China market. Proven track record of developing and executing successful content marketing campaigns. Knowledge: Strong creative and conceptual thinking abilities to develop innovative content strategies.Familiar with China marketing, culture,content distribution channels.Excellent writing and editing skills, with attention to detail and accuracy. Education: Bachelor’s degree or equivalent in Marketing, Communication, E-Commerce, or related subjects Soft Skills: Strong project management skills with the ability to collaborate effectively with cross-functional teams and external partners. Excellent communication and interpersonal skills to build relationships and negotiate partnerships. Team player,responsible, self-driven individual with confident and outgoing personality. High level of attention to details, organized, pro-active, self-motivated, and independent. Language: Excellent writing and editing skills, with attention to detail and accuracy. For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/

职能/部门/分部门：SALES & MARKETING市场营销部 汇报对象： ASSISTANT DIRECTOR, MARKETING COMMUNICATIONS市场传讯副总监 Job Summary工作概述： Develop and implement effective strategies to enhance the sales and revenue share of the WeChat Mini Program and WeChat Mall of Jin Jiang Radisson Hotels; Take the lead in developing the website and mobile application for Jin Jiang Radisson Hotels. 策划并制定有效策略，提升锦江丽笙酒店微信预订小程序及微信商城的销售额与收益占比；负责牵头锦江丽笙酒店网站和APP的开发工作。 Utilize data analysis to continuously improve the content and functionality of the owned channels, driving targeted paid media programs and achieving consistent growth in both traffic and conversion rates. 持续优化自有渠道的内容与功能，依托精准的数据分析，推动有针对性的数字媒体投放，实现流量与转化率的稳步提升。 Expand the e-commerce capabilities of the management company on major social media platforms such as Douyin and Red, exploring new eCommerce channels and maximizing revenue potential. 搭建并持续拓展管理公司在抖音、小红书等社交媒体平台的电子商务功能，开拓新的营销渠道，实现收益最大化。 Oversee and optimize the online presence of our hotels across major digital platforms.负责监管并优化旗下酒店在各大数字平台的在线展示。 Key Responsibilities主要职责： **Owned Channel自有渠道： •      Analyze user behavior, traffic, customer acquisition sources, and other relevant metrics, of Jin Jiang Radisson Hotels' owned channels. Develop data-driven strategies to enhance the overall performance, improving visits, clicks, conversion rates, and other key performance indicators. 分析锦江丽笙酒店自有渠道的用户行为、流量、获客来源等数据，并制定策略以提升渠道数据表现，包括但不限于访问量、点击、转换率等 •      Create the digital paid media strategy and action plan for digital channels. Implement digital marketing campaigns, including paid search, display, paid social media, meta-search, etc., to enhance the traffic and revenue of owned channels. 制定数字渠道的年度推广计划及数字付费媒体战略，实施数字营销活动（付费搜索、展示、付费社交媒体、元搜索等），提升自有渠道的流量及收益 •      Ensure brand and marketing messages on eCommerce channels align with overall marketing campaigns. 确保电子渠道上的品牌和营销信息与整体营销活动保持一致。 •      Continuously optimize the functional improvements of owned channels. Lead the development of Jin Jiang Radisson Hotels website and APP. Establish, develop, and maintain the keyword matrix through search engine optimization to improve natural page rankings of the website and APP. 持续优化自有渠道的功能改进和升级；负责牵头锦江丽笙酒店网站和APP的开发工作，并通过搜索引擎优化，建立、开发和维护关键词矩阵，确保网站及APP获得最佳的自然页面排名； •      Ensure content (including images and copy) on owned channels is accurate, up-to-date, and meets brand standards. Collaborate with the Revenue Manager to review and maintain room rate and room type descriptions. 确保自有渠道的内容（包括图片和文字）信息准确、实时更新，并符合品牌及公司标准；与收益经理协调，审查并维护房价和房型说明； •      Provide monthly reports on owned channel performance. 每月提供自有渠道表现报告 ** Social Media社交媒体 •      Expand the e-commerce capabilities of the management company on major social media platforms such as Douyin and Red, exploring new eCommerce channels and maximizing revenue potential. 搭建并持续拓展管理公司在抖音、小红书等社交媒体平台的电子商务功能，开拓新的营销渠道，实现收益最大化 •      Develop and execute a comprehensive paid social media plan to drive effective business conversion on the social media channels. 制定并实施付费社交媒体投放计划，有效推动官方微信渠道的生意转换 •      Stay updated on the latest trends and features in social media and maintain a strong collaboration with the marketing team to optimize social media performance. 了解社交媒体的最新趋势和功能，并与市场营销团队保持紧密合作，共同推动社交媒体的表现 Requirement任职要求： •      Three-Year university degree required, with major in Business Administration, Marketing or related major preferred. Master’s degree in related field preferred but not essential. 三年制大学教育，工商管理、市场营销、或相关专业；相关专业硕士学位优先。 •      Skilled in developing efficient digital strategies and persuading key stakeholders for program advancement and implementation. 擅长制定高效的数字战略，并能有效地说服主要利益相关者，确保方案的顺利推进与实施 •      Proficient in paid media, search engine optimization, social media marketing, and conversion rate optimization. Familiar with industry benchmarking, measurements and best practices. 精通付费媒体、搜索引擎优化、社交媒体营销及转化率优化等领域，熟悉行业的规范衡量标准和最佳实践 •      Adaptable to changing market conditions and capable of adjusting and executing strategies with a proactive and innovative approach. 能够迅速适应不断变化的市场环境，以积极主动的态度和创新的思维，灵活调整并执行策略 •      Candidates with web-related experience are preferred, particularly with in-depth knowledge of hotel operations and revenue management. 具备网络相关工作经验，尤其对于酒店运营和收益管理有深入了解的候选人将优先考虑 •      Strong team player with excellent interpersonal skills, effective communication, and collaboration abilities. 具备出色的团队合作精神和人际交往能力，能够与其他团队成员有效沟通，协同合作 •      Proficient in data analysis and reporting, with the ability to accurately interpret data to support decision-making. 拥有高度的数据分析和报告技能，能够精准解读数据，为决策提供有力支持

KEY RELATIONSHIPS: All Commercial team members in APAC Franchise and Manage Operations team and related departments in APAC Hotel Management team – General Managers, Finance Directors, Sales & Marketing Wyndham Hotels & Resorts – global colleagues – NAMER, EMEA, LATAM External agencies, business partners, clients & customers PRIMARY OBJECTIVES: The position should focus on the Distribution channels and Connectivity solutions, address the daily operation issues in various distribution channels connected with Synxis, and two-way interface, etc. Also, the position should review business with hotels and distribution partners, reporting data to management and monitoring activities in competitors; provide ongoing training, guidance, and support to relevant teams in relation to distribution & connectivity management; build and manage business relationships with business partners or third parties connected to Synxis. The position will also work closely with brand marketing and digital marketing team to identify promotional opportunities that benefits our brands and properties. This may include bringing distribution partner opportunities to these teams, or vice-versa implementing Wyndham programs with each distribution partner as appropriate. The position will ensure that these individual distribution partner opportunities are aligned with overall company strategies by working closely with key departments such as revenue management, development and operations. S/he will work with other internal teams to provide documentation, training, and communication to assist brands and properties in further leveraging these distribution channels.    RESPONSIBILITIES Assist APAC hotels issues pertaining of Synxis, help properties in implementing appropriate distribution strategies and troubleshooting availability, rates, and inventory disparities across all platforms. Assist new properties in its Distribution & Connectivity setup where required Build and manage business relationships with business partners and third parties pertaining to channels connected with Synxis. Actively participate and organize in business meetings/calls       Plan and execute the campaigns through distribution ecosystem and help with the implementation. (pre, during, and post) Help developing, managing, and generating reports and analysis for business/team purposes as well as managing the distribution and connectivity function, its team members, processes, policies, programs and ongoing development Provide ongoing training, guidance, and support to relevant teams in relation to distribution & connectivity management. Create and manages training program, training materials, training schedules as required Connectivity Solutions KEY POSITION CRITERIA: Hospitality background is a must, international hotel chain or connected OTA experience would be a plus At least 5 years working experience in related area. A results-oriented, go-getter who is able to manage effectively in a fast-paced, highly matrixed environment A strategic thinker who can anticipate or understand customer needs and respond with actionable recommendations Excellent written and spoken communication skills with proven ability to influence through effective communication  Project management skills, including a demonstrated ability to lead cross-functional project teams and manage processes to drive to results, actions, and efficiency. Ability to manage and deliver multiple projects at the same time Sound functional knowledge of the day-to-day management, operations, and technology Sound knowledge/understanding of balance distribution strategy and ecosystems      Proven effectiveness working with virtual teams across different geographic areas Ability to communicate effectively through conference calls and emails as required by a virtual team Strong analytical skills. Fluent in Mandarin & English – written and spoken. Well-groomed and neat in appearance.

Job Responsibilities 岗位职责： This position plays an important role in operating IHG’s Digital Mall to increase WeChat Mini App channel conversion and total revenue. • Run the day-to-day IHG Digital Mall platform maintenance and operations • Proactively monitor digital channel metrics and use sensible tactics to optimize digital contribution and revenue performance • Support IHG Digital Mall national rollout and drive-up platform adoption on property level • Leverage internal and external resources to create guidebook and toolkit for hotels and key stakeholders. Support the line manager to work on hotel implementation related tasks • Generate insights through competitor research, platform data analysis and hotel feedbacks. Leverage insights to optimize platform operations and raise product iteration request Job Requirements 任职要求： Education  • Bachelor’s or above degree in E-commerce, Marketing, Hotel Management, or an equivalent combination of education and work-related experience Experience  • 3+ years digital product & platform operations (APP, Mini App, E-commerce, etc) or project execution experience in hospitality or other consumer-focused sectors, preferably within a large multi-national company • Experience in conducting training on complex products and tools to non-technical audience will be a plus Technical Skills and Knowledge • Excellent communication and documentation skills, verbal and written in English • Have a test & learn mindset. Passionate about learning new skills related to product operations, data analytics, and design thinking • A good team player who would support team members on ad hoc projects • Proficient in use Office suite and project management software

Scope of Position Oversee all matters relating to digital marketing for the hotel. Promote the brand of Mandarin Oriental to the Chinese and international media and consumers through positive publicity, suitable social media content and appropriate awareness campaigns. Requirements University education with a bachelor degree and above Minimum 3 years working experience with at least 2 years of Public Relations or Marketing Services experience Experience in writing skills – copy writing or press release creation Experience in dealing with a multi-cultural environment Very people oriented Strong background in customer service orientation A computer literate Fluent in English               Degree in communication management or advertising desirable but not required Asian hospitality experience Excellent organizational skills Ability to handle pressure in a fast-paced environment Excellent interpersonal skills Excellent communication skills in all aspects: verbal, written and non-verbal Strong creativity Approachable, open-minded and fair Flexible High energy Must be able to work in a team and independently on occasions High standards and very professional Presentable 

1、市场传媒部紧密合作关系及扶持，依照所设置市场销售策略基础上实现目标。 2、执行市场传媒经理为各部门所设置的在线市场策略，其中将不限于销售/房务/餐饮/宴会销售     （VIP活动/婚宴/社交活动等）。 3、 概述和维护酒店品牌网站，特别优惠页面， 并确保内容与市场销售策略保持一致。 4、 与集团办公室紧密合作，创建一次性电子邮件及集团客户沟通电子邮件及社交媒体推广。 5、 在市场传媒经理的协助下，对各部门的每个在线活动进行有效性追踪与跟进并提供研究分析。 6、 维护酒店会议网页，并确保内容的及时更新。 7、 根据酒店具体的市场需求与供应商紧密合作开发新网站页面以及和新的网站功能。 8、 良好的运用希尔顿集团的在线工具。 9、 为各部门和活动进行方案推荐，其中包括但不局限于餐饮/宴会销售/VIP活动等。 10、把酒店推广发布至在线渠道，其中包括但不局限于网站/EDM/博客/论坛等。 11、创建与第三方网站或姐妹酒店的在线交叉推广机会。 12、管理包括社交媒体/博客/审查网站等的在线内容以及其名誉。 13、增强各部门的客户数据库。 Maintain a close working relationship and support with the Marketing Communications team to achieve objectives based on marketing initiatives. Execute online marketing initiatives set by the Marketing Communications Manager for respective departments, majoring in but not limited to, Sales / Rooms / F&B / Events (VIP events / weddings / social events / general property awareness events). Oversee and maintain the property brand website, special offer page, making sure contents are aligned with marketing initiatives. Work with corporate offices, create ad-hoc emails, guest communication emails and social media campaigns, creating cross-promotional opportunities with third party sites. Maintain meeting sites and make sure the contents are updated. Work with vendors to develop vanity site new pages and new website functions according to requirements. Assist the Marcom Manager in researching for new online opportunities for respective departments. Efficiently utilize Hilton online tools. Work on proposals for respective departments and events including F&B / Events / VIP events. Distribute promotions to all online channels including Website / EDM / Blogs / Forums, etc. Create cross-promotional opportunities with third party sites or sister properties. Manage online content including social media / blogs / censorship sites and maintaining the hotel’s reputation. Review and improve on the effectiveness of the initiatives.

岗位职责 协助市场经理处理负面新闻，进行危机公关。 收集市场和竞争对手信息，每周向市场经理提交报告。 负责管理酒店网站、宣传品、酒店推广活动以及社会化媒体平台与相关推广。 与销售部、收益管理部共同合作以提高包括酒店平均客房收益和其他重要品牌相关的重要指标。 岗位要求 大专以上文化程度；3年以上同岗位工作经验。 优秀的语言表达能力，能够在公关活动中进行富于感染力的演讲。 较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。 了解电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。 个性积极主动，工作认真负责。

Create and execute content strategy toincrease awareness, engagement, and conversion across all digital channels. Manage officialwebsite, collaterals, marketing activities, social media platform as well asrelated marketing campaigns for hotel. Drive marketing solutions that will improveperformance for the various online channels and together with Sales and RevenueManagement to support property’s overall RevPAR index and other key customermetrics according to brand.  负责管理酒店网站、宣传品、酒店推广活动以及社会化媒体平台与相关推广。与销售部、收益管理部共同合作以提高包括酒店平均客房收益和其他重要品牌相关的重要指标。

As E-Commerce Manager, you’ll be responsible in driving The Middle House’s digital growth and customer experiences by supporting the team in building and managing the digital ecosystem and digital conversion channels. Plans and develops all brand social media channels and manages online community. WHAT YOU’LL GET: At Swire Hotels, we have great expectations of our team members. That's why we reward them with many in return. In addition to your competitive salary, medical/ dental and leave entitlement, we’ll shower you with perks, including: · Fun: Meet with hoteliers who bring playfulness at work each day! · Appreciation: An appreciative & supportive culture that allows you to be your best self. · Empowerment: We invite you to speak up & put your own ideas into actions. · Development: Tons of learning opportunities for you to upskill yourself. · Authenticity: You got accessories, hair dyes or tattoos? No worries, we accept the stylish you! WHAT YOU’LL NEED: · Experience: 3 to 4 years of experience eCommerce Marketing and Digital Marketing. · Education: A degree holder in Marketing, Business Administration or equivalent in related discipline · Skills: Knowledge of web and mobile development, website, mobile apps, digital, online or e-Commerce development. Proficient in paid media and analytics reporting platforms such as Baidu Analytics, Baidu Ads, GTM, WeChat (Weixin) Management Platform, Baidu Tongji, and Facebook Business & Ads Manager. Knowledge in design tools, Adobe Creative Suite (Photoshop, Illustrator) and photography skills are an advantage. Excellent command of written and spoken English and Chinese. · Personality: Good team player, capable in working in a dynamic and fast-pace environment. Detail-oriented, proactive, independent and diligent. WHAT YOU’LL DO: · Manage and build The Middle House’s digital ecosystem including website, eCommerce platform and social platforms. · Track & evaluate website performance & campaign effectiveness as a Baidu Analytics ninja with hands-on experience. · Be responsible for Baidu Analytics ninja with hands-on experience in tracking and evaluating website performance and campaign effectiveness. · Take ownership in analysing site wide, cross platform customer journey data and reports on key metrics. · Develop and execute creative, engaging content calendar and daily, weekly, monthly reports. · Support and facilitate the overall digital strategy and digital campaign initiatives in driving growth and conversion with programmatic, paid social, and SEM/ SEO

1.       根据市场营销热点制定相应的营销策略及推广规划，并提前设计符合消费场景和消费者需求的打包产品吸引消费者，争取市场份额和流量； 2.       创新业务模式，通过精准的营销策略整合热门营销热点下各渠道的曝光资源争取流量； 3.       负责新兴流量渠道公域流量营销推广，如内容规划、KOL/KOC带货、直播带货等以获取公域市场流量好感度和流量资源； 4.       管理分销渠道相关服务商和合作伙伴，精准执行，不断优化产品、渠道分销策略以及转化率； 5.  通过提供专业的效果营销分析和洞察，严格执行长期和短期的产品分销策略以及持续改进酒店打包产品架构和价格优化； 6.  制定新兴流量渠道运营标准及SOP执行落地，推动渠道运营效率提升； 7.  出具业务相关报表、数据、报告等，并进行分析提炼及提出进一步改进方案； 8.   与各大渠道保持紧密沟通，协助品牌酒店充分获得宣传推广从而提升经营业绩； 9.   通过监控渠道价格，保障官渠价格最优政策的施行； 10.   持续优化品牌酒店在各大渠道的露出，以提升流量优势

职位描述 汇总每周渠道收益报告和其它支持文件,包括不仅限于大众点评美团，直客通。 监督竟对酒店及市场动态分析趋势和机会以增加酒店在线生意潜力。 在第三方渠道拓展酒店产品如客房,餐饮和婚宴新的线上生意机会。 开发和实行数字营销策略与酒店线上生意总体目标一致。 开拓多渠道宣传途径，例如小红书、抖音等 开发,实施和监督酒店社交媒体平台上的策略活动来驱动业务，和市场传讯总监/市场传讯经理/社交媒体第三方一起拓展广告信息。 和酒店所有部门建立良好的正面的工作合作关系,确保酒店所有部门能够理解数字营销的理念。 协助市场传媒总监执行市场推广策略来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商） 维护正面沟通，与企业指定搜索营销机构和外部线上合作伙伴建立非常紧密良好的关系。 确保及时跟进并争取媒体和酒店的战略伙伴关系，从而推动宾客满意度达到目标。 职位要求： 专科以上文化程度；3年以上同岗位工作经验。 较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。 了解电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。 能够熟练运用各类视频剪辑软件。 个性积极主动，工作认真负责。

运营岗岗位职责： 岗位职责： 1、根据公司战略目标和经营管理目标，推进公司电商运营项目发展，实现公司的年度目标; 2、根据银行电商运营情况，负责线上产品更新和维护以及各栏目内容建设，定期组织策划各种促销活动，保证业绩目标的实现； 3、与产品部门、客服部门、物流部门的协调沟通，确保线上产品的竞争性与客户的满意度； 4、与合作的电商平台保持积极的联系，定期与其管理层沟通，建立良好的合作关系与客户管理； 5、指导团队处理所属银行及相关电商平台运营操作，达成公司业绩指标；建立及培养优质、高效的运营团队。 6、完成领导交办的其它工作任务。 薪资：9-12k，无提成，年底十三薪，五险一金，做五休二，朝九晚六

对网络直播有经验\可带团队 工作职责:销售酒店衍生产品:预制菜\床品\洗漱用品等