辅助酒店市场传讯策略的执行(目标、策略和行动)
Assists in the implementationof the hotel’s Marketing Communications Strategy (goals, tactics and actions).
协助市场传讯部总监,确保酒店市场传讯活动与公司营销策略一致,对酒店活动予以适当执行
Assists Marcom Director toensure that the Marketing Communications activities are aligned with theCorporate Marketing Strategy, and the Hotel Actions have been implemented whereappropriate.
开发并维持与媒体及其工作人员的积极联系,评估所有媒体要约和宣传
Develops andmaintains active contacts with the press and key media people, and evaluatesall media solicitations and exposures.
协助监测所有当前本地和国外公众对酒店的态度和评述
Assists inmonitoring all current attitudes and public statements concerning the hotel inlocal and foreign media.
协助确保所有酒店广告和宣传材料(本地餐饮和招聘等)符合凯悦国际品牌标准
Assists inensuring all hotel advertising and collateral (local Food and Beverage,recruitment, etc.) comply with Hyatt International’s brand standards.
协助维持整个酒店数字和电子商务预算以及相关供应商关系(如:支持账单和发票等)
Assist to maintain overall hoteldigital and ecommerce budget and related vendor/agency relationships (i.e.Supporting billing and invoicing needs, etc.)
识别和沟通了解的信息,并向酒店管理层提出相关建议
Identify, articulate and defendinsights and recommendations to senior hotel management
向酒店管理层提供持续不断的关于行业新闻,趋势,问题,站点特征和最佳实践等,协助培训酒店数字营销基础
Provide ongoing updates ofindustry news, trends, issues, site features and best practices to senior hotelmanagement and help educate hotel on digital marketing essentials
协助撰写新闻稿,协助安排媒体访问及采访,维持并更新酒店图片库
Assists inwriting press releases. Assist in preparation for media visits and interviews. Maintains and updates the hotel’s photo library.
准备月度公关报告
Preparesmonthly PR reports.
与其他部门合作,评估并支持其内外宣传需要
Works withother departments to assess and support their internal and externalcommunications needs.
按照安排参加市场传讯部门会议
Attends Departmental Meetingsas scheduled.
为部门进行行政管理支持工作
Provides administrativesupport to the Department.