Increase the Hotels online presence and production via strategic partnerships, e.g.,OTA,GDS,Website, Wholesale etc. Assist hotels in the review and recommendation of potential 3rd-party web listings and partnerships.  Follow up on listings, exposure, marketing initiatives. Liaison with SynXis on online reservations issues and development Develop all food & Beverage channel ,Meituan, Da Zong Dian Ping,NuoMi, Chihewangle etc. Drive the production and do advertisement. All maintenance of the Hotel web site, including content and promotion package updates. Monitor and report web traffic of the site, and take steps to increase Increase hotel rooms and F&B, banqueting, Spa, all of hotel products on e-marketing opportunities Ensure that e-Direct Marketing campaigns are based on relevant customer segmentation and targeted recipients. Propose solutions for permission based emailing and e-newsletter strategies, if applicable Keep updated Hotel e-customer database, (For rooms/F&B and Spa), and propose solutions for a better customer information management Optimize the hotel presence on search engines (in different languages). Promote the Best Available Rate across all brands To collect feedback from the Director of Sales & Marketing on competitors promotion, to give advice on the regional and tailor made promotion Communicate with the brand team to achieve effective channel activities for each brand and identify needs of each channel Manage the investigation and evaluation of possible new products, programs, platforms and campaigns that provide strategic representation for the channels including new distribution options for critical emerging markets where solutions may not exist Direct the planning and implementation of key client agreements, including target contribution, with assigned territory or segment Identify opportunities, strengths and competitive threats to various distribution channels and propose strategies to accommodate such threats Assist in supporting role in revenue planning and budgeting Actively participate in market segment industry affairs associations, trade show and events to elevate brand profiles.  May manage trainings and/or conferences Consolidate and develop regular detailed reports on all promotions spend versus the return-on-investment and provide recommendation for the future Develop new partnership agreements with on-line portals with focus by geographical booking sources.   Partnership marketing with credit cards, banks – exposure on websites Manage on-line distribution portals relationship maintenance Increase the hotel on-line visibility through partnerships with web portals related to tourism industries and potential users/ advisors Audit the hotel information displayed through the Internet operators (Portals, wholesalers, 3rd parties etc) Constantly ensure rate parity across all distribution channels in liaison with sales department Monitor Hotel competitive set rates & promotions displayed on-line on a bi-monthly basis Establish goals and deliver measurable increases in visits, conversion, and average order value through optimization of content for Digital Platforms Focus on maximizing revenue through SEO and visitor satisfaction Responsible for managing, executing and sustaining the brand in all web and social environments as well as creating, implementing and maintaining web pages on our websites and all social sites Ensures quality of new web applications developed within department