新媒体运营的核心工作是围绕互联网平台进行内容生产、直播、用户互动及数据分析,以提升品牌影响力并实现营销转化。
The core work of new media operation is toconduct content production, live broadcast, user interaction and data analysisaround the Internet platform to enhance brand influence and achieve marketingtransformation.
1. 负责撰写图文、制作短视频、针对酒店的(客房、餐饮、水疗及温泉)的产品进行线上直播推广;
Responsible for writing graphics and text, producingshort videos, and promoting online live broadcasts of hotel products (rooms, F&B,spa & hot spring);
2. 需结合热点快速响应(例如事件解读、节日主题策划、酒店特有的可持续发展及养修专题解说)等;
It is necessary to quickly respond to hot topics (suchas event interpretation, holiday theme planning, hotel specific sustainabledevelopment and maintenance special explanations);
3. 维护抖音、小红书等直播平台的帐号矩阵,根据平台及产品的特性特定策略(如抖音注重“前3秒吸引力”,小红书需深化内容吸人眼球;
Maintain the account matrix of Tiktok, Red Book andother live broadcast platforms. According to the characteristics of theplatform and products, specific strategies (for example, Tiktok pays attentionto "attraction in the first three seconds", and Red Books needs todeepen its content to attract people's attention;
4. 通过评论回复、直播快速回复与互动响应和客户建立用户信任,策划线上活动(如抽奖、话题投票)提升活跃度;
Build user trust through comment replies, live streamingquick replies and interactive responses, and plan online activities (such aslotteries and topic voting) to enhance activity
5. 需掌握剪映剪辑,ChatGPT等文案生成工具,并持续学习平台的规则变化(如应对算法更新)。
It is necessary to master copy generation tools such as videoediting and ChatGPT, and continuously learn about changes in platform rules(such as responding to algorithm updates).