岗位职责： 1.协助酒管公司总经理进行互联网营销管理工作，带领团队统一开展互联网营销业务，对互联网平台的销售额负责； 2.制定酒管公司的年度在线营销目标、在线营销计划、在线营销策略、并分解到各酒店； 3.负责管理和运营各OTA、直播平台，如携程、美团、飞猪、抖音、官方小程序等，签署统一框架、争取平台政策，获取平台资源支持，提升平台销售额； 4.和收益管理、驻店总经理配合，制定互联网营销的价格策略、促销策略、产品策略； 5.针对重要营销节点，制订整合营销及推广计划，达成销售目标，提升品牌影响力； 6.负责互联网营销推广，进行预算管理，提升ROI； 7.运用会员管理工具，完成互联网平台获客到自有官方渠道的用户沉淀； 8.积极开拓新的互联网销售渠道，提升整体营销效果。 岗位要求： 1.10年以上互联网营销体系工作经验； 2.熟悉各大平台的规则、特征，在营销管理、价格管理、活动策划、广告投放等方面有丰富的经验； 3.有丰富平台、客户维护经验，能独立开展各项工作并建立所需的业务合作； 4.具有优秀的方案呈现能力、分析能力、沟通协调能力、谈判能力及执行力； 5.具有较强的创新精神及敏锐的洞察力和商业嗅觉； 6. 性格开朗，沟通能力强，具有较强的团队管理能力，责任心强; 7.有酒店集团在线营销管理经验优先录用。

【岗位职责】 1、协助制定媒体沟通策略，执行媒体沟通方案，负责与内地各类媒体的日常沟通和关系维护，协助本行新闻发言人应对媒体洽询； 2、策划酒店内部各部门的推销和宣传活动等方案； 3、对重大美工制作进行监督，必要时直接进行美工制作； 4、有较强的写作能力，独立撰写宣传稿件及完成日常书面材料； 5、协助审核公司及各部门向媒体所发布信息，确保对外信息的协调一致； 6、管理本公司相关频道，审核媒体宣传的整体风格和文字内容，督促其他频道的及时更新； 7、负责本部信息的行内沟通，维护内网的相关频道； 8、对有关本酒店报道做好摘录归档工作。负责宣传相片、图片资料的管理； 9、完成上级安排的其他工作。 【岗位要求】 1、大专以上学历，相关专业优先。 2、有酒店公关工作经验，熟悉当地市场，有媒体资源者优先。 3、具有良好的沟通能力，善于和媒体打交道，具有良好的商务谈判技巧。 4、较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。 5、了解电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。 6、具有一定的文字功底，能够撰写展会新闻稿； 7、有亲和力，热情开朗，为人诚恳，待人接物大方，具有良好的团队精神。

1. 市场调研与分析开展市场调研，收集酒店行业动态、竞争对手营销策略、目标客户群体需求偏好等信息，形成市场分析报告，为酒店经营决策提供数据支撑。2. 营销方案制定与执行结合酒店定位与市场需求，制定年度、季度及月度市场营销计划，涵盖客房、餐饮、会议宴会等各业务板块；统筹执行线上线下营销活动，包括社交媒体推广、OTA平台运营、异业合作、主题促销活动等，提升酒店知名度与客流量。3. 品牌建设与维护负责酒店品牌形象的塑造与传播，规范品牌视觉标识使用；对接媒体资源，策划新闻稿、公关活动，处理品牌相关舆情，维护酒店良好的公众形象。4. 客户关系管理建立并维护重点客户、合作商的良好关系，定期进行客户回访与需求调研；收集客户反馈意见，协同前厅、客房等部门优化服务流程，提升客户满意度与忠诚度。5. 营销预算管控与效果评估编制市场营销预算，合理分配各项推广费用；跟踪营销活动的执行效果，通过客房出租率、平均房价、营收增长率等指标进行数据分析，及时调整优化营销方案。6. 跨部门协作与销售部、前厅部、餐饮部等部门密切配合，协同推进营销活动落地；参与酒店新产品、新服务的研发讨论，提出市场导向的建议。7. 数据统计与报告定期汇总市场推广数据、客户消费数据等，撰写营销工作总结报告，向酒店管理层汇报工作进展与成果。

工作职责： 1. 与专业广告发布公司联系，制定并执行酒店的广告预算和对外广告发布。 2. 调并执行与酒店所有营运部门的酒店活动和促销的沟通计划（如销售，餐饮等）。 3. 与媒体建立良好的关系（出版物、广播等），执行酒店的市场宣传活动。 4. 管理一个全面有目标性的资料库，并直接邮寄酒店促销活动广告。 5. 全面监督酒店所有印刷产品以确保和希尔顿指导方针的一致性。 6. 与希尔顿酒店网络合作确保希尔顿酒店主页保持信息及时更新。 7. 根据业务发展部的预算监控开支。 8. 通过与酒店其他部门，或者外界组织，政府部门联络以协调并执行酒店不同项目。 9. 及时发布酒店活动新闻稿至各类报纸杂志。 10. 协助国内外媒体的摄影，摄像和采访。 11. 及时地更新图库和宣传资料袋以维持固定资本清单。 12. 负责酒店准备，策划和执行酒店公关活动的计划。 13. 不断更新公司领导层资料。 14. 根据酒店标准设计印刷品并确保印刷品的质量。 15. 与当地媒体保持正常交流和宴请。 16. 负责制定并实施公司数字渠道与分销战略，提升线上销售业绩和市场占有率。 17. 统筹管理各数字销售渠道（包括电商平台、自营官网、社交零售等），优化渠道布局与运营效率。 18. 建立并维护与关键数字渠道合作伙伴的长期合作关系，推动资源协同与业务增长。 19. 分析市场趋势与竞品动态，定期输出渠道运营数据报告，为决策提供支持。协同市场、产品及供应链团队，推进新品上线、促销活动及库存管理等跨部门协作事项。 20. 负责市场传媒部管理工作。 任职资格： 1. 创造性的写作技巧。 2. 丰富的广告媒体计划和印刷生产知识。 3. 电脑知识：Word, Excel; Web 和基本台式印刷系统知识。 4.拥有组织能力，明确导向性的行政管理技巧。 5. 和当地新闻媒体的良好沟通。 6. 线上渠道运营及数据分析。

该职位根据当地酒店的需求，通过市场营销计划，利用销售渠道和平台，以相关的方式向潜在客人定位酒店及其产品。管理社交媒体渠道的日常活动。参与在线对话，建立品牌知名度，客户满意度和营销/电子商务支持。这个角色帮助建立直接的营销计划，有针对性的活动，并激活渠道，以推动消费者的意识和偏好，增加市场份额，建立更广泛的投资组合和品牌知名度。该职位协助与营销团队建立深厚的合作关系，以验证所有本地、社交和数字营销工作是否有效地与组织的销售工作相结合。

Job Duties (Applicable to Digital Executive / Digital Coordinator) 1. Assist the superior supervisor in developing and executing the hotel’s digital marketing program, including social media campaigns and online promotions, to boost brand visibility and drive direct bookings. 2. Ensure accuracy of the published content and alignment with the brand tone. 3. Coordinate with other departments (e.g. Sales & Marketing, F&B) to gather digital content materials, such as Event updates, F&B promotions. 4. Assist in organizing digital-related initiatives, such as live-streaming activities, and online influencer collaborations. 5. Stay updated on the latest digital marketing trends, technologies, and best practices in the hospitality industry, and propose actionable insights to the superior supervisor. Job Requirements (Applicable to DigitalExecutive / Digital Coordinator) 1. Bachelor’s degree in digital marketing, Communications, or a related field. 2. For Digital Coordinator: 1 year of relevant (full time or internship) experience in digital marketing, hospitality, or a similar industry. (For Digital Executive: At least 2 years of hands-on experience in digital marketing, with a focus on social media management, content creation, or online campaign execution, preferably in the hotel or relevant industry.） 3. Creative mindset with the ability to develop engaging content tailored to target audiences. 4. Able to demonstrate capability to do Vlog or have experience in doing Vlog or online campaign will be a plus. 5. Proactive, adaptable, and passionate about digital trends and the hospitality sector. 6. Solid written and verbal communication skills in English with Chinese being the native language. 7. Good team player with the ability to collaborate effectively with other departments. 8. Detail-oriented with good organizational skills, capable of managing multiple tasks.

• 负责处理酒店在当地的社交餐饮机会。负责完成并超过酒店餐饮销售收入目标。 • 根据当地社会餐饮业务的数量，对酒店内的餐饮销售人员进行日常监督。 • 签订和关闭当地餐饮和社会业务，并确保业务妥善和及时地移交，以提供优质的服务。 • 通过积极销售每个商业机会来实现餐饮收入目标，增加收入收益。 • 在销售过程的各个方面执行品牌的服务策略和适用的品牌举措，并通过在每个客户体验中提供卓越的服务来提高客户忠诚度。 • Responsible for handling local social catering opportunities for the property. • Responsible for achieving and exceeding the hotel catering sales revenue goals. • Provides day-to-day supervision to Catering Sales associates that are on-property, dependent on the volume of local social catering business.  • Contracts and closes local catering and social business, and ensures that business is turned over properly and in a timely fashion for quality service delivery.  • Achieves catering revenue goals by actively up selling each business opportunity to maximize revenue. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.

【岗位职责】1、全面负责酒店会议，展示会等的推销等工作；2、制定会务销售的市场推销计划、并完善会务销售部工作程序和标准，制定会务销售部规章制度并指挥实施；3、参加酒店管理人员会议、完成上传下达工作；4、安排布置并督导下属人员的正常工作；5、建立改善宴会日记、客户合同存档、宴会订单和预报单的存档记录，使之成为有效的工作程序和管理手段6、定期对下属进行绩效评估，按奖惩制度实施奖惩，并加强对员工的培训工作、提高员工素质。【岗位要求】1、大专以上学历，从事相关工作10年以上或同等职位2年以上经验；2、具有酒店会务销售岗位工作经验，能结合行业特点开展整体市场营销工作，有一定的客户积累，团队合作精神；3、对大型会务的组织及执行有丰富的经验；4、具有较强的管理能力、判断和决策能力、人际沟通协调能力、计划与执行能力；5、、熟悉北京会务客源市场优先；6、有强烈的事业心，责任感和勇于开拓的精神

主要责任是通过市场解决方案来提高线上分销渠道的表现。协作收益管理团队提高酒店总体平均可用房收入指数。网站内容管理和维护：1.与区域线上市场经理合作，确保网页内容和Offer符合品牌形象并且及时更新。在酒店优惠网页上开发并提交Offer。在酒店登陆网页上完善酒店和目的地的信息。2. 指导已被认可的线上代理进行市场活动。3．在各种市场宣传活动中确保品牌形象的一致性。4．研读并建树于宣传优惠。5．和当地景点发展合作关系致力于增加在线收入和发展新的在线市场活动。6．及时将酒店推广给新的市场合伙伙伴和机遇。 第三方客户管理：7．成为当地和区域第三方客户的主要负责人。8．根据品牌策略并通过第三方渠道策划和执行战略性市场策划。9．同已有的第三方客户保持良好的沟通。10. 组织每个月和收益管理团队的会议。指出淡季的时期和对酒店的需求。提案季度性第三方客户策划。11. 对于BRG问题和收益管理经理做良好的沟通。12. 在酒店会议上提供ad-hoc报告。13. 在每个月的区域线上市场团队会议上提供第三方客户报告。等

【岗位职责】 1、负责制定并执行酒店销售战略，完成年度销售目标，提升酒店市场份额和品牌影响力； 2、带领销售团队开拓和维护客户资源，包括企业客户、旅行社、会议团队等，建立长期稳定的合作关系； 3、分析市场趋势和竞争对手动态，制定针对性的销售策略和促销方案； 4、协调酒店各部门资源，确保销售计划的顺利实施，提升客户满意度和回头率； 5、定期提交销售报告，包括业绩分析、市场反馈及改进建议，为管理层决策提供数据支持； 6、参与重大客户谈判和合同签订，确保酒店利益最化； 7、负责销售团队的培训和管理，提升团队整体业务能力和执行力。 【岗位要求】 1、具备出色的销售能力和市场敏锐度，能够独立制定并推动销售计划； 2、优秀的团队管理经验，能够激励和带领团队达成业绩目标； 3、具备较强的客户开发和维护能力，擅长商务谈判和关系管理； 4、熟悉酒店行业市场动态和运营模式，有相关行业经验者优先； 5、具备良好的数据分析能力和逻辑思维，能够根据市场变化调整销售策略； 6、抗压能力强，适应快节奏工作环境，能够接受出差和灵活的工作安排； 7、具备优秀的沟通协调能力和职业素养，能够与各部门高效协作。

JOB SUMMARYThe position is responsible to execute e Commerce strategies effectively to implement for rooms and catering business. This position pulls through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Manage the day-to-day activities for social media channels. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. CANDIDATE PROFILE Education and ExperienceRequired:• 2-year degree from an accredited university ine Commerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferredOR• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.CORE WORK ACTIVITIESDigital Strategy Execution• Verifies hotels' eCommerce strategies are effectively implemented in the online platform• Verifies compliance and participation in company promotions and eCommerce channels• Promotes and protects brand equity• Understand the working relationships between sales, revenue and F&B• Demonstrates knowledge of job-relevant issues, products, systems and processes• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. Marketing and Communication Partnership• Assists in the development and execution of the cluster marketing plan (e.g., retargeting campaign, OTA marketing, etc.).• Develops the offer landing page on Marriott.com for cluster offers.• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.• Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings).• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.• Executes email marketing, and display advertising. ADDITIONAL RESPONSIBILITIES• Maintains frequent, active engagement with Digital leads to verifies alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives• Focuses on supporting region-wide digital engagemen via social media (e.g., Facebook, Twitter, Sina Weibo, wechat)• Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites)• Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels

工作职责： 1. 制定并实施公司数字渠道发展战略，推动线上线下分销体系的整合与优化，提升整体销售业绩。 2. 负责数字渠道合作伙伴的开发与管理，建立并维护长期稳定的合作关系，拓展市场覆盖范围。 3. 分析市场趋势与消费者行为数据，制定精准的渠道营销策略，提升用户转化率与复购率。 4. 协调内部资源，推动跨部门协作，确保数字渠道运营效率与服务质量持续提升。 5. 监控渠道运营关键指标，定期评估渠道绩效，及时调整策略以应对市场变化。 任职资格： 1. 本科及以上学历，市场营销、工商管理、电子商务等相关专业优先。 2. 具备5年以上数字渠道管理或电商运营相关工作经验，有快消品、零售或互联网行业背景者优先。 3. 熟悉主流数字平台运营规则及分销模式，具备较强的市场分析与商业洞察力。 4. 具备优秀的团队管理与跨部门协作能力，能够高效推动项目落地。 5. 具备良好的沟通表达能力和抗压能力，结果导向，有较强的战略思维和执行力。

Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.COREWORK ACTIVITIESManaging Sales Activities· Manages the development of a strategic account plan for the demand generators in the market.· Manages the property's reactive and proactive sales efforts. · Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. · Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.· Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.· Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.· Attends sales strategy meetings to provide input on weekly and overall sales strategy.· Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.· Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.· Serves as the sales contact forth General Manager, property leadership team, Group Sales and Area Sales leaders.· Serves as the sales contact for customers; serves as the customer advocate.· Serves as hotel authority on sales processes and sales contracts.· Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.· Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.· Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.· Supports the General Manager by coordinating crisis communications.· Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.· Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). · Participates in and practices daily service basics of the brand.· Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.· Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriates take holders. · Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.· Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.· Interfaces with regional marketing communications for regional and national promotions pull through.· Performs other duties, as assigned, to meet business needs.Building Successful Relationships· Develops strong partnerships with local organizations to further increase brand/product awareness.· Develops and manages internal keys take holder relationships.· Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.· Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.· Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.· Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.Leadership· Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.· Develops sales goals and strategies and verifies alignment with the brand business strategy.· Executes the sales strategy in order to meet individual booking goals for both self and staff.· Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.· Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.· Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.· Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.· Creates effective structures, processes, jobs and performance management systems are in place. · Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.· Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover. · Maintains an active list of the competition’s best salespeople and executes a recruitment and acquisition plan with HR.· Supports tools and training resources to educate sales associates on winning catering solutions. · Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.· Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.· Transfers functional knowledge and develops group sales skills of other discipline managers.· Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.· Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. · Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.MANAGEMENT COMPETENCIESLeadership· Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment. · Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.· Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.· Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.Managing Execution· Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.· Driving for Results - Focuses and guides others in accomplishing work objectives.· Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.Building Relationships· Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.· Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.· Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.Generating Talent and Organizational Capability· Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.· Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.Learning and Applying Professional Expertise· Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.· Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.· Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.· Devising Sales Strategies and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales strategies that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.· Sales Disposition - Energetic, proactive, takes calculated risks, and perseveres to attain goals.· Sales Opportunity Analysis - Ability to understand and utilize economic, financial, industry, and organizational data; accurately diagnosing customer needs and issues that can inform sales strategies. · Revenue Management - Knowledge of total hotel revenue management concepts, processes and strategies (including sales cycles and trends, account management, pricing, and inventory management).· Management of Financial Resources-Ability to analyze Profit and Loss (P&L) statements, develop operating budgets and revenue goals, forecasting, and capital expenditure planning; determining how money will be spent to get the work done, and accounting for these expenditures.·Basic Competencies - Fundamental competencies required for accomplishing basic work activities.· Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).· Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.· Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.· Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.· Writing - Communicates effectively in writing as appropriate for the needs of the audience.Adhereto all company policies and procedures.CANDIDATE PROFILE Education and ExperienceRequired:· 2-yeardegree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years' experience in the sales and marketing or related professional area.· 4-year bachelor's degree in business administration, Marketing, Hotel and Restaurant Management, or related major; 2 years' experience in the sales and marketing or related professional area.Preferred:· 4 year college degree.· Demonstrated skills in supervising a team.· Lodging sales experience.Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

岗位职责： 会员体系优化 l 设计搭建及优化会员等级，积分制度，奖励机制 会员招募 l 负责会员新用户增长，制定用户增长策略，带领团队完成增长目标 l 负责会员人群渠道增长，包括策略制定和执行落地，带来间夜量的提升 会员维护 l 维护现有会员，提高会员满意度和忠诚度 l 协同推荐用户CRM的逐步完善。与一线，数字产品, IT协同，推进重点项目落地 数据分析 l 监控会员数据，分析会员行为，提供决策支持 l 分析竞争对手的会员政策，提出改进措施 活动策划 l 负责会员的联合营销，包括策略制定，商务洽谈，签约合作 l 策划并执行会员活动，提升会员活跃度和消费 跨部门协作 l 与营销，销售，品牌等部门合作，确保会员体系顺利实施 与酒店协作 l 与集团内酒店合作，确保会员体系顺利实施 核心素养要求 · 诚信可靠，值得信赖。 · 组织能力强，可高效处理多任务，适应团队协作，能按时完成工作。 · 拥有基于批判性思维和问题解决能力的实战成果，结果导向。 · 聚焦业务需求与优先级，制定高质量执行的有效会员促销与方案。 任职资格 · 本科及以上学历。 · 中英文语言能力优异。 · 至少5-8年用户增长运营工作经验，须具备OTA， 航司，酒店，消费品牌任一行业背景。 · 有知名酒店管理集团会员体系搭建和管理经验优先。 · 优秀的沟通协作和团队管理能力 · 具备较强的统计分析能力，沟通能力，分析与决策问题的能力 · 具备较强的经营分析能力，熟练撞我数据挖掘与经营分析的相关知识，精通多种数据分析工具

一、岗位要求 1. 制定公司整体市场营销战略，结合品牌定位与目标客群，规划全渠道营销方案（含线上线下整合推广），对营销效果与业绩增长负责； 2. 聚焦小红书、抖音等核心新媒体平台，制定账号矩阵运营策略，明确内容方向、推广节奏与增长目标，打造品牌社媒影响力； 3. 分析行业趋势、竞品动态及用户需求，优化营销组合（产品、价格、渠道、推广），提升品牌市场占有率。 4. 主导品牌核心文案创作，包括品牌 Slogan、宣传文案、活动方案、社媒内容（笔记、短视频脚本）等，兼具感染力与转化力； 5. 把控所有营销物料的视觉审美，包括广告海报、短视频画面、社媒图文、活动现场布置等，确保符合品牌调性，提升用户视觉体验； 6. 指导团队完成内容创意输出，审核文案、设计作品的质量，确保内容兼具专业性、创新性与传播性。 7. 优化营销推广渠道，整合小红书、抖音信息流广告、KOL/KOC 合作、内容种草等资源，准确投放，控制获客成本，提升转化效率； 8. 推动跨部门协作（设计、销售、产品等），确保营销方案落地执行，同步品牌信息与视觉标标准。 9. 主导小红书、抖音账号日常运营，包括内容策划、发布、互动、粉丝维护，提升账号活跃度、粉丝量与用户粘性； 10. 分析社媒平台数据（曝光量、点赞、转发、评论、转化），优化内容策略与推广方式，形成数据驱动的运营闭环； 11. 挖掘平台流量红利，策划热点营销、话题营销等创意活动，提升品牌内容的传播度与话题度。 12.危机公关:建立舆情监测机制，及时应对公关危机，维护酒店声誉。 二、岗位要求 1.本科及以上学历，市场营销、传媒、新闻或相关专业优先。 2.5 年以上市场营销工作经验，3 年以上营销管理岗位经验，有小红书、抖音等新媒体主导运营案例者优先； 3.具备成熟的小红书、抖音运营经验 4.具备优秀的团队管理、沟通协调与资源整合能力，能带领团队高效完成营销目标，推动跨部门协作落地

主要职责：协助市场传讯总监就市场销售部日常运作的沟通，积极的接触本地及海外媒体通过新闻报道，广告和各种宣传活动提高酒店的大众认知度。作为部门行政支持的角色，负责协调外界机构和酒店其他部门。协调酒店宣传材料和广告的制作、生产及发放。工作描述：1、负责部门的日常行政工作。2、处理来电，并协助处理媒体咨询。3、协助制作和更新新闻的发布名单。4、处理新闻的发布。5、参与并协助所有关酒店的宣传活动。6、协调餐饮部以获得详细的促销宣传信息。7、协助管理酒店促销宣传的资料库并实时更新。8、协调所有酒店促销广告的设计和生产。9、进行酒店的照片采集，以备将来宣传之用。10、确保所有酒店宣传材料按照公司的标准要求准确放置。11、负责所有宣传材料的分配，并不断审视现行的分销渠道，提出改进或加强的建议。12、和区域在线团队以及市场传讯经理紧密合作， 确保酒店的即时最新消息和品牌策略一致，并即使申请酒店官网的季节性推广和登陆页面管理。13、确保品牌的连续性，包括酒店的照片，形象及任何沟通活动。14、负责全球分销系统媒体广告及关键字，负责MDS 等市场调查报告相关事宜。15、计划和执行网络营销，包括优化搜索引擎，横幅广告推广，联盟伙伴市场和电子邮件推广。16、寻找和发展创建具有本地特色的网站，能代表酒店去寻求扩展新的在线市场而得到更多的收益。17、管理并确保第三方网站的酒店信息100% 分数。18、监管第三方网站，确保内容遵循酒店品牌标准。19、以品牌策略为依据，计划与第三方渠道的沟通和推广，负责计划以及执行。20、保持与第三方主要联系人的不断沟通。负责开拓、策划并实施酒店与第三方互联网公司合作，以提升酒店房间、餐饮等收益。21、运维、管理酒店官方的社交媒体平台。22、负责察看并跟踪的所有宣传材料和广告的设计及生产费用。23、每月更新部门的实际开支记录。24、和姐妹酒店保持紧密地联系，建立集体促销及宣传模式。25、就酒店的所有促销和宣传活动，与区域相关部门和总部保持密切沟通。26、根据工作需要，参与准备每月报告和其他报告。27、按照酒店标准要求妥善着装。28、遵守酒店规范及本地法律法规履行工作职责。29、按照酒店标准建立并执行市场推广的日常运作，其中包括电话礼仪，准时出勤，酒店规定，规章制度及LSOP。30、遵守公司所有政策和流程。

岗位职责： l 整合营销规划：主导集团旗下酒店整合营销日历的制定、协调与整合，联合跨职能营销团队，确保与区域及市场的业务、营销目标对齐。 l 营销活动管理：制定并执行端到端的整合营销活动，覆盖从创意构思、预算规划、活动上线，到效果追踪和后期优化的全生命周期，确保活动符合业务目标，兼具创意、品牌一致性与商业影响力。 l 社媒内容策略：负责集团官方视频号，首享会，微信、小红书官方账号等的社媒内容策略与年度日历规划，保证内容贴合本地消费者需求且符合品牌调性，打造高互动内容以推动转化、塑造品牌认知并提升用户忠诚度。 l 媒体及意见领袖（KOL）关系管理：与核心媒体（生活方式、时尚、旅游、行业、艺术设计及综合类媒体）及 KOL（美食、时尚、生活方式、创意设计、亲子、旅游类 KOL）建立稳固合作关系。 l 团队管理与协作：带领并培养团队，与跨职能团队协作保障营销活动顺利落地；明确团队角色、项目时间线与交付成果，解决项目瓶颈，确保项目按计划推进。 核心相关方协作 l 建立并维护与内外部相关方的高效合作关系。 l 制定统一的衡量标准与报告体系（与合作机构协同），呈现集团品牌营销绩效。 l 管理合作机构与供应商，设定合理的定性及定量关键绩效目标（KPO），确保达成成果。 核心素养要求 l 诚信可靠，值得信赖。 l 精通传统及数字 / 社交营销平台知识。 l 组织能力强，可高效处理多任务，适应团队协作，能按时完成工作。 l 挖掘、激发创新突破型创意项目的能力，擅长将战略思维与创意相结合。 任职资格 l 新闻、市场营销、大众传播或相关专业本科及以上学历。 l 中英文语言能力优异。 l 拥有5-8年以上市场营销及社交营销相关专业经验，其中至少3年负责整合营销活动的开发与执行管理工作。 l 具有奢华品牌、知名酒店集团品牌经理岗位经验优先。 l 具备优秀的书面表达与口头演示能力。

岗位职责 1 制定短期/长期客户关系管理战略，制定相关客户关系管理计划，包括潜在客户生成和管理、客户保留、推荐和忠诚度计划 2 与奢侈品相关公司合作开发相关的互动内容和项目，以支持与目标消费者的品牌沟通/互动 3 维护客户数据库,对数据库进行行为分析,客户消费生命周期分析,增加客户粘性 任职要求  1 有一定的品牌资源  2 具备数据分析能力 3 以服务为导向的谈判技巧 4 拥有奢侈品市场营销，奢华酒店或咨询经验 5 需要有创新精神，乐于为宾客探索卓越的定制体验 6 有独立的工作风格和良好的审美能力，善于沟通且富有同理心

岗位职责： 会员体系优化 l 协助重构会员等级权益体系 l 协助制定旗下酒店对会员服务的执行标准和服务规范 会员招募 l 实现会员新用户增长，完成会员招募增长目标 l 协助制定旗下酒店会员招募指标并督促酒店完成指标 l 参与制定跨界合作，包括会员匹配的渠道，规则及权益 数据分析 l 监控会员数据，分析会员行为，提供决策支持 活动策划 l 会员的联合营销，包括策略制定，商务洽谈，签约合作 l 协助策划并执行会员促销活动，提升会员活跃度和消费 跨部门协作 l 与营销，销售，品牌等部门合作，确保会员体系顺利实施 核心素养要求 · 诚信可靠，值得信赖。 · 组织能力强，可高效处理多任务，适应团队协作，能按时完成工作。 · 聚焦业务需求与优先级，制定高质量执行的有效会员促销与方案。 任职资格 · 本科及以上学历。 · 中英文语言能力优异。 · 有知名酒店管理集团会员体系搭建，运营和管理经验优先。 · 具备较强的统计分析能力，沟通能力，分析与决策问题的能力 · 具备较强的经营分析能力，熟练撞我数据挖掘与经营分析的相关知识，精通多种数据分析工具

Job Duties (including but not limited to)： 1. Responsible for defining, planning, andimplementing the overall digital marketing and social media strategy in Chinawith the aim to maximize the brand awareness and relevance in the digitalsphere and to boost E-COMMERCE business via digital campaign support. 2. Working in close collaboration withbrand team, retaining agency, media agency and social media company to achievethe annual KPI, he/she will have to develop and integrate strategic socialmedia/digital initiatives, including developing and managing viral campaigns,creating, and supervising high profile channel accounts, and integratinginteractive media into the overall Business Strategy. 3. Other duties will include search engineoptimization/search engine marketing (SEO/SEM) integration, monitoring andanalysis of social media trends to evaluate the impact on the brand. 4. Develop social and KOL strategy toincrease brand online awareness and build affinity Requirements： 1. Bachelor degree or above, degree in communications,marketing, graphics, advertising 2. Ideally both Client & Agencybackground 3. Fluent in English & Mandarin (Spoken& Written) 4. Understanding of Luxury and Consumerneeds 5. Demonstrates solid understanding of thesocial media universe 6. Strong familiarity with online marketingpractices cross categories 7. Applied analytics sensibility withproven ability to make profitable decisions based on data Experiences： Minimum 8 years in digital marketing /social media role, preferably inhotels or brands.

·        Propose most suitable rate and increase market share. 提供最合适的价格方案及提高市场占有率。 ·        Manages and keeps updated the guest database. 管理并更新客户数据。 ·        Follow up market intelligence. 跟进市场信息。 ·        At any time promote a positive image of the hotel in all forms of contact. 在任何时间，任何形式的联系中提高酒店的正面形象。 ·        Formulate marketing plan annually with the DOSM. 同市场销售总监一起制定分部的年销售计划。 ·        Conduct yield management for maximum revenue 建立与收益总监的横向销售管理沟通以争取最大利润。 ·        With consultation to Executive Committee members, outlines rate structures, discount policies, special promotional packages and activities; work closely with F& B Director in outlining Banquet and Meeting sales targets, rates and sales operational procedures. 对行政委员会制定价格策略、优惠政策、特别促销套价及活动提供建议。与餐饮总监紧密合作，确定宴会、会议的销售目标、价格及流程。 ·        Offer the suggestions to Public Relations to promote hotel effectively and efficiently both domestically or internationally and all productions do meet with the requirement of Accor standard and specifications. 给公关人员提供有效地在国内外推销符合雅高酒店集团标准的酒店产品的建议。 ·        Keep well informed about the operations especially in key departments (Front Office, Housekeeping, F&B, and Banqueting etc.). 留意配合酒店尤其是主要部门的运作（前厅部、客房部、餐饮部、宴会厅等）。 ·        Co-ordinate with the roomsdivision Director to implement a yield management and up selling program in theFront Office Department gaining maximum occupancy. 同房务部总监密切协调以实现房价管理，并促进前厅部的销售以获得最高的住房率。 ·        Propose yearly Sales &Marketing Budget outlining what trade shows we should attend countries andregions we should visit and why this would be beneficial to the hotel’s profit. 建议每年的销售市场预算，我们应该参加什么样的贸易展览会，访问哪些国家和地区，以及这对酒店利益有什么好处。 ·        Develop & foster close andpositive rapport with the public, guests, clients and members of the trade. 鼓励和发展同公众、旅客、客户以及商界人士之间的积极紧密的关系。 ·        Source, interview and select talentfor setting up of sales & marketing team, fulfilling specific jobs andprovide job description for each post 寻找、面试、选择新成员以建立市场销售队伍，填充具体的工作岗位，并为每一位置提供工作职责概述。 ·        Provide training module,conducting comprehensive and on – going training to sales team for highest standard performance in the market. Drawing training plan on monthly and annual basis to ensure making the Sales and Marketing team the most competent. 提供培训素材，积极引导，继续培训销售队伍，创建市场上的最好业绩。在制定月销售计划及年销售计划的基础上确保销售队伍最具竞争力。 ·        Direct Reservations and salesteam with training and prompt information on rates/packages/changes for properand efficient services to ensure maximum bookings 指导并培训销售及预订人员，收集关于房价、套餐及市场变化的信息，为达到最广泛的预订系统提供完善与高效的服务。 ·        Organize and submit weekly sales report to the DOSM. 组织并提交每周销售报告给市场销售总监。 ·        Ensure that all new client shave no negative credit references. 确保所有新客户均无负面信用的记录。 ·        Closely observe matters pertaining to competition (sites, prices, services offered on a regular basis -quarterly or more often if need be). 密切关注涉及竞争的事宜（位置、常规价格、服务－偶尔或经常需要的）。 ·        Prepare and administers the hotel Sales Department section budget on a monthly basis. 制定并控制所负责的分部的每月预算。 ·        Ensure that all commercial reporting for Accor head offices is handled with efficiency and accuracy, meet all dealings without excuse 确保所有提交给雅高酒店集团总部的商业报告都按要求快速准确完成。 ·        The Director of Sales is familiar with the operation and application of the hotel's computer / data processing system. Ensure the implementation and utilization of the departmental use of the in-house software especially on “sales and catering”that computerized reporting system is established and maintained. 熟悉酒店电脑及数据系统的运作和应用程序。确保部门人员对“销售及餐饮”等酒店电脑系统软件的运用，以建立并保持电脑报告系统。 ·        Provide after-sales service and in particular to ensure all guests complaints brought to management’s attention and communicate with the respective departments if necessary for proper handling. Ensure that all complaints are reviewed; investigated and follow-up action is initiated. 提供销售后服务，特别要确保必要时客户所有的投诉都被有关部门认真接受、讨论。确定所有投诉都已经过调查，并开始实施补救行动。 ·        Must be an example of the Accor hotel Values, brand standards, and a champion of grooming and appearance guidelines. 遵循雅高酒店集团价值观、品牌标准的榜样，酒店人才仪容仪表和行为标准的指导人。 ·        Perform other related duties& special projects as assigned by the supervisor 随时执行上级分配的其他相关任务或特殊项目

【岗位职责】 1、协助部门总监制定并执行酒店市场销售策略，完成年度销售目标； 2、开拓和维护客户资源，包括企业客户、旅行社、OTA平台等，提升酒店市场份额； 3、分析市场动态和竞争对手情况，及时调整销售策略； 4、带领销售团队完成业绩指标，并对团队成员进行培训和考核； 5、协调酒店各部门资源，确保销售活动的顺利开展； 6、参与酒店品牌推广活动，提升酒店市场影响力。 【岗位要求】 1、具备较强的市场分析能力和销售策划能力； 2、熟悉酒店行业市场运作模式，有丰富的客户资源优先； 3、具备优秀的沟通能力和团队管理能力； 4、能够承受工作压力，适应高强度的工作节奏； 5、对市场趋势敏感，具备创新思维和执行力。

DUTIES: Under the overall guidance, be responsible for conducting sales activities, identifying business opportunities, and achieving the targets set in the sales plan. For the assigned sales territories and designated markets, develop new clients, consolidate key clients, and contribute to the hotel's MICE team revenue through high-quality services. Effectively communicate with team members to implement sales strategies and objectives, and conduct sales activities with local and international partners. Ensure effective communication and close working relationships within the team as well as with other departments.  REQUIREMENTS: Be in good health, energetic, and has strong interpersonal and communication skills Communicates and writes with fluency in English. Has a passion for Sales and Marketing and a can-do attitude Enjoys crafting creative and best-fit solutions for business partners and customers Able to engage in a friendly and professional manner with business partners and customers

工作职责： 数字渠道预算管理及执行 • 根据酒店商业目标，合理分配预算至各线上渠道（官方渠道直销、品牌商城、国内外 OTA）。 • 制定并维护年度线上渠道活动日历，涵盖重点节点（如 618、双 11、春节等）。 • 与集团保持战略协同，确保活动规划一致性。 活动与产品管理 • 执行集团及酒店层面的休闲散客促销活动（如 618、双 11、线上直播等）。 • 设计符合酒店休闲战略的电商产品，明确目标客群、渠道定位及活动目标。 • 管理产品全生命周期：申请、内容制作、上线发布、库存控制。 渠道与内容优化管理 • 定期检查价格合规性，及时上报异常，优化渠道分销结构。 • 审核酒店地理位置与 POI 信息准确性，协调相关团队解决内容问题。 • 管理付费广告投放及效果（如集团 PMP 项目、携程金字塔、Hilton Elevate 等），遵循内容审核与 SEO 优化建议，提升酒店曝光与转化。 • 跟踪踪并持续优化运营指标 （如飞猪 HID%、抖音 POI 评分等）。 • 负责抖音店铺运营，包括 KOL/KOC 合作、内容创作、点评管理及直播投放。 • 确保酒店内容在中英文之间准确翻译与本地化，吸引多元休闲客源市场。 • 优化内容评分，确保各渠道房型与价格展示准确。 绩效管理与数据分析 • 定期进行渠道绩效回顾（周/月），分析流量、转化率、ROI、客群反馈等数据。 • 提供基于数据的优化建议，支持战略决策。 • 与集团协作，挖掘增长机会。 • 联动 RMCC 收益管理中心团队优化电商产品库存投放，结合需求趋势与活动目标，确保与整体定 价策略一致。 • 与 OTA 市场经理保持沟通，获取最新策略与促销资源。 任职资格： • 本科及以上学历。 • 热爱酒店行业，具备以客户为中心的思维。 • 至少 3 年 OTA、电商、市场营销或分销相关经验。 • 具备良好的沟通技巧和跨部门协作能力 。 • 展现出敏锐的数字化潜力和扎实的市场洞察力，并积极探索新兴数字化商业机遇 • 英文听说读写流利优先。