【职位描述】
黄山横江湾凯悦酒店于2024年第四季度开业
您的职责是在遵循凯悦酒店集团的企业战略及品牌标准的前提下,保持所在部门的高效营运,并满足员工、客人及酒店业主的期望。 通过适当的销售和营销计划确定酒店在当地市场中的定位,并确保酒店产品和服务同营销企划所创建的定位及品牌承诺相一致。
【任职要求】
运用所有的市场工具,准备每周和每月的房间占有率和平均房价的营业预测报告。
To prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
协助管理团队和散客的房间状态,确保使用最佳的策略和控制使利润最大化。
To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.
通过房态使用情况和价格管理为有效实现利润目标的过程提供战略性建议。
To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
确保最佳的房态控制给团队和散客销售。
To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
详细说明所有折扣策略符合客户需求的套餐产品信息。
To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
组织每周收益会议,讲解即将到来的收益管理策略和挑战。
To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges.
紧密检测竞争对手及市场波动的所有价格信息。
To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations.
检测及确保所有分销渠道是符合凯悦国际的价格策略。
To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management).
优化并监控酒店搜索优化策略(SEO)
To optimize and monitor the hotels search optimization strategies (SEO).
根据凯悦集团的政策和指导,协助市场行销部总监寻找并评估销售渠道。
To find and evaluate new channels of distribution in liaison with the hotel’s Director of Sales & Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines.
管理第三方零售分销渠道,确保以优化的方式出现在他们的网站上。定期联系第三方在线供应商并创建不同的生产和市场份额的目标。
To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals.
联系销售部门寻找传统销售的机会,并使用新的B2B和B2C在线销售渠道。
Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels.
根据凯悦集团的政策和指导,在价格谈判时确保现有的联系是可用的,以及灵活定价方式,。
Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines.
确保每日定价策略(DPS)的优化,必要时审查并协助重新定价策略(在酒店,已转化为DPS,适用每日房价优化率)。
To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable).
为Hyatt.com建议并实施酒店的定价和分销策略,确保房价和优惠活动符合酒店整体的定价策略。