工作职责： 数字渠道预算管理及执行 • 根据酒店商业目标，合理分配预算至各线上渠道（官网直销、品牌商城、国内外OTA）。 • 制定并维护年度线上渠道活动日历，涵盖重点节点（如618、双11、春节等）。 • 与集团保持战略协同，确保活动规划一致性。 活动与产品管理 • 执行集团及酒店层面的休闲散客促销活动（如618、双11、线上直播等）。 • 设计符合酒店休闲战略的电商产品，明确目标客群、渠道定位及活动目标。 • 管理产品全生命周期：申请、内容制作、上线发布、库存控制。 渠道与内容优化管理 • 定期检查价格合规性，及时上报异常，优化渠道分销结构。 • 审核酒店地理位置与POI信息准确性，协调相关团队解决内容问题。 • 管理付费广告投放及效果（如集团PMP项目、携程金字塔、Hilton Elevate等），遵循内容审核与 SEO 优化建议，提升酒店曝光与转化。 • 跟踪踪并持续优化运营指标 （如飞猪HID%、抖音POI评分等）。 • 负责抖音店铺运营，包括KOL/KOC合作、内容创作、点评管理及直播投放。 • 确保酒店内容在中英文之间准确翻译与本地化，吸引多元休闲客源市场。 • 优化内容评分，确保各渠道房型与价格展示准确。 绩效管理与数据分析 • 定期进行渠道绩效回顾（周/月），分析流量、转化率、ROI、客群反馈等数据。 • 提供基于数据的优化建议，支持战略决策。 • 与集团协作，挖掘增长机会。 • 联动RMCC收益管理中心团队优化电商产品库存投放，结合需求趋势与活动目标，确保与整体定价策略一致。 • 与OTA市场经理保持沟通，获取最新策略与促销资源。 任职资格： • 本科及以上学历。 • 热爱酒店行业，具备以客户为中心的思维。 • 至少1年OTA、电商、市场营销或分销相关经验。 • 具备良好的沟通技巧和跨部门协作能力 。 • 展现出敏锐的数字化潜力和扎实的市场洞察力，并积极探索新兴数字化商业机遇。 • 英文听说读写流利优先。

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. The Manager, E-Commerce - Greater China & Mongolia is responsible for growing company’s business on Fliggy platform. He / she will be in charge of business planning, daily operation, performance optimization and marketing campaigns on Fliggy. What will I be doing? As the Manager, E-Commerce - Greater China & Mongolia, you will be responsible for performing the following tasks to the highest standards: -Manage and strengthen the relationship with Fliggy. -Develop business growth strategy on Fliggy to achieve the business goals based on market trends and corporate business strategy. -Develop and carry out plans to maximize Fliggy store online sales. -Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. -Manage the Fliggy store, products, promotions, media, partnership and other daily operations to achieve the targets. -Work closely with the internal teams and agencies to continually enhance the user experience and increase conversion and revenue on those platforms. -Collaborate with Revenue, Sales, Destination Marketing and Marketing and E-Commerce Consultation teams to develop strategies for regional tactical promotions. -Provide monthly and quarterly performance reports, projections, and reviews on all key performance metrics. -Introduce industry best practices, standards and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? A Manager, E-Commerce - Greater China & Mongolia serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow: -Bachelor's Degree in marketing or E-Commerce -5+ years of Digital Marketing and / or E-Commerce experience -Has good understanding of digital marketing channels -Has strong understanding of China Digital and E-Commerce ecosystem -Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate able to proactively identify and prevent potential problems -Effective communication, collaboration and team-building skills. -Highly motivated, dependable and has a desire to take ownership of their duties to help the company grow and succeed. -Proficiency with Microsoft Office Suite -Experience working in the Hospitality and / or travel industry is advantageous -Marketing or working experience with BAT or relevant internet companies is advantageous -Able to travel when required. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

1、有不少于1年的线上运营经验； 2、有独立营公司抖音号、视频号、公众号、小红书等账号能力 3、有短视频拍摄制作经验、图文拍摄编辑经验 4、能搭建线上商城及进行线上销售运营

工作职责： 1. 制定并实施公司数字渠道发展战略，推动数字化分销体系的建设与优化，提升整体渠道效能。 2. 负责线上分销网络的拓展与管理，包括电商平台、自营渠道及其他新兴数字渠道的合作与运营。 3. 分析市场趋势与用户行为数据，制定精准的渠道营销策略，提升转化率与客户留存。 4. 协调跨部门资源，推动产品、技术、运营与市场团队协同，保障数字渠道业务高效运转。 5. 建立渠道绩效评估体系，定期监控关键指标，持续优化渠道结构与资源配置。 6. 维护与核心渠道合作伙伴的战略关系，探索创新合作模式，提升品牌在线上渠道的竞争力。 任职资格： 1. 本科及以上学历，市场营销、工商管理、电子商务或相关专业优先。 2. 具备5年以上数字渠道管理或电商运营管理经验，有快消品、零售或互联网行业背景者优先。 3. 熟悉主流电商平台（如天猫、京东、拼多多等）及社交电商、内容电商等新型数字渠道运营规则。 4. 具备较强的数据分析能力，能够基于数据驱动决策，熟练使用数据分析工具者优先。 5. 优秀的沟通协调能力与团队领导能力，能够有效推动跨部门协作与项目落地。 6. 具备战略思维与创新意识，能适应快速变化的市场环境并推动业务持续增长。

岗位职责： 1.管理酒店在线营销渠道（抖音，小红书，微信小程序，尊享金陵等线上AAP），制定营销策略方案。 2.对酒店进行数字分析，增加在线渠道的产量。 3.为酒店主要目标市场积极开发和执行线上推广，提高浏览者数量从而间接转换并提高酒店收益。 岗位要求： 1.善于沟通，具有较强独立解决问题的能力及执行力。 2.具有酒店线上销售相关岗位经验者优先。 3.具有广泛的社交活动能力和较强的组织协调能力。