Primary Responsibilities主要职责 1.Responsible for developing and implementing digital marketing strategies for hotels, enhancing brand online exposure and market influence; 负责制定并执行酒店数字营销战略，提升品牌在线曝光度和市场影响力； 2.Manage the content planning and operation of the hotel's official website, social media platforms (WeChat, Weibo, Xiaohongshu, etc.), and OTA channels; 管理酒店官网、社交媒体平台（微信、微博、小红书等）及OTA渠道的内容策划与运营； 3.Plan and implement online marketing activities, including but not limited to promotional activities, brand partnerships, KOL promotions, etc., to increase customer conversion rates; 策划并实施线上营销活动，包括但不限于促销活动、品牌合作、KOL推广等，以提升客户转化率； 4.Monitor and analyze digital marketing data (such as traffic, conversion rates, user behavior, etc.), regularly submit performance reports and provide optimization suggestions; 监测和分析数字营销数据（如流量、转化率、用户行为等），定期提交效果报告并提出优化建议； 5.Coordinate internal teams (such as design, sales, and operations) and external partners to ensure the smooth execution of marketing activities; 协调内部团队（如设计、销售、运营）及外部合作伙伴，确保营销活动的顺利执行； 6.Track industry trends and competitor dynamics, adjust marketing strategies in a timely manner to maintain market competitiveness; 跟踪行业趋势和竞争对手动态，及时调整营销策略以保持市场竞争力； 7.Manage digital marketing budgets to ensure efficient utilization of resources. 管理数字营销预算，确保资源的高效利用。 Knowledge and Experience知识和经验 1.Familiar with the field of digital marketing, possessing professional knowledge in social media operations, content marketing, etc; 熟悉数字营销领域，具备社交媒体运营、内容营销等专业知识； 2.Excellent copywriting and creative planning skills, able to independently complete marketing plans; 优秀的文案撰写能力和创意策划能力，能够独立完成营销方案； 3.Proficient in using data analysis tools and able to make data-driven decisions; 熟练使用数据分析工具，能够通过数据驱动决策； 4.Having good communication skills and teamwork spirit, able to efficiently coordinate multiple resources; 具备良好的沟通能力和团队协作精神，能够高效协调多方资源； 5.Those with knowledge of the hotel industry or high-end service industry are preferred; 对酒店行业或高端服务行业有了解者优先； 6.Result oriented, able to withstand work pressure and adapt to fast-paced work environments. 结果导向，能够承受工作压力并适应快节奏的工作环境。