1、确保酒店所有数字平台以及列有酒店信息并进行库存分销的第三方门户网站和网站上酒店相关内容及展示的准确性。 • Report, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs) 2、报告、分析品牌官网的统计数据，并据此采取行动，持续制定提升业绩及关键绩效指标（KPI）的策略。 • Responsible for reaching the targeted website sales and revenue share 3、负责达成既定的网站销售额及收入份额目标。 • Optimise the traffic acquisition strategy and conversion rate 4、优化流量获取策略及转化率。 • Ensure consistent brand delivery through social and digital channels in line with corporate guidelines 5、确保依照公司准则，通过社交及数字渠道始终如一地传递品牌形象。 • Support the implementation of the strategies and projects of the brand and its regional and corporate offices 6、支持品牌及其区域办公室和集团的各项策略及项目的实施。 • Take ownership of the hotel’s presence online and its representation across all digital platforms 7、负责酒店的线上形象以及其在所有数字平台上的展示呈现。 • Assist in developing new eCommerce channels to drive revenue and maximise market exposure 8、协助开发新的电子商务渠道，以推动营收并提高市场曝光度。