Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under  The Langham Hotels and Resorts ,  Cordis Hotels and Resorts  and  Ying'nFlo  brands. It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. PURPOSE: This role will support Director of E-Commerce, Greater China to define and implement E-Commerce strategies, drive revenue and group branding with the key focus on the new brand, Ying’nFlo. The newly created role will be in charge of Ying’nFlo E-Commerce operations to enhance, explore, and maintain Ying’nFlo operations in all digital business platforms. 该职位将支持大中华区电子商务总监制定和实施电子商务战略，专注于推动新品牌奕凨的生意增长和品牌建设推广。此新设立的职位也将负责奕凨品牌的电子商务运营，以期加强、探索和维护品牌在所有线上平台中的生意及营销表现。 PRINCIPAL RESPONSIBILITIES: Responsible for Ying'nFlo E-Commerce strategy and operations with the guidance from Director of E-Commerce, Greater China.  在大中华区电子商务总监的指导下对奕凨品牌电子商务策略和运营执行效果负责。 Responsible for Ying'nFlo E-Commerce store operations, and work together with internal and external partners to ensure smooth operation, push for business success, and continuously optimize the marketing and business results. 负责奕凨品牌电商店铺运营，与内外部合作伙伴共同确保电商平台的顺利运营，推动生意增长，持续优化营销和业务成效。 Lead research and analysis, to support to define and refine the strategies and key initiatives, on different digital platforms including WeChat Mini Program, OTAs, Social Commerce platforms and other on-line distribution channels for room and non-room business. 通过复盘及调研，定义和完善各在线销售及宣传渠道的策略优化和关键举措，以支持品牌酒店于不同数字平台上，实现的客房和非客房业务的增长。平台包括但不限于微信小程序、OTA、社交商务平台和其他线上渠道。 Guided by Director of E-Commerce, lead/drive new brand related E-Commerce initiatives and innovative pilot programs in on-line distribution and digital marketing, to create incremental impact on brand and business. 在电子商务总监的指导下，领导/推动与品牌相关的新电子商务计划，以及在线分销和数字营销方面的创新试点计划，以对品牌和业务带来增长点。 Liaise with departments in group office, brand team and hotel team including Marketing, Comms, Revenue Management, and etc. 根据工作需要，与集团办公室、品牌团队和酒店团队的部门进行联络协调工作，部门包括营销、传播、收益管理等。 Assist management on coordination with Ying'nFlo hotels on implementing E-Commerce initiatives. 协助管理层与奕凨品牌酒店协调实施电子商务计划并对效果负责。 Perform performance monitoring and analysis, and build best practices, with agencies support. Based on the performance review, take actions with brand and hotel team.  在机构支持下执行绩效监控和分析，并建立最佳实践。根据绩效评估，与品牌和酒店团队一起指定行动方案，以达到效果优化的目的。 REQUIREMENTS: Bachelor or above in E-Commerce, marketing, communications or related disciplines。 电子商务、市场营销、传播或相关学科本科或相关专业以上学历。 At least 5 years working experiences in E-Commerce and digital marketing, hospitality social commerce experience is a big plus. 至少 5 年电子商务和数字营销工作经验，有酒店行业社交电商经验者优先。 Proficient in Microsoft soft wear, e.g.: Word, Excel and PowerPoint. 精通Microsoft办公软件，例如：Word、Excel和PowerPoint等。 Excellent command of written and spoken English and Chinese. 优秀的英语和中文书面和口语能力。 Good interpersonal and communication skills. 良好的人际关系和沟通技巧。 Agile, creative, independent, proactive team player. 有行动力、有创造力、独立、积极主动的团队合作者。 Detail-oriented, strong sense of responsibility with strong time management skills. 注重细节，责任心强，时间管理能力强。 For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/

Job Purpose: To develop integrated digital marketing plans and initiatives that focus on driving traffic, brand awareness and enrollment, generating loyalty revenue as well as customer engagement that align with business objectives and overall company strategy. Primary Responsibilities: Overseeing Accor direct booking platforms for Greater China, work with global digital marketing team, leveraging digital channels, partnerships and tool to boost China-for-China CRM China CRM project implementation and operation. Support China subscription program sales and lifecycle programs’ communications. Work with brand/loyalty/marketing/ team to define content distribution strategy, to amply master content to the best exposure. Achieve Web direct revenue as budgeted. Contribute to digital media, paid search, Metasearch, Affiliation, retargeting with trackable KPIs (CPC/CPA, New customer ratio) and strengthen ROI on paid media expenses. Define key metrics to measure the effectiveness of digital marketing initiatives; develop a digital marketing dashboard to identify opportunities and insights and make adjustment to achieve desired results. Support multi-channel marketing strategies based on innovative ideas to tie web, mobile, email, search, social and to provide digital marketing solutions based on customer insight and data. Management of agency vendors to deliver the work on time and on quality. Work with digitalization team to elevate digital capability in the region. Accountable for digital performance monitoring, analytics and insights in terms of acquisition, activations and retention for China CRM. Knowledge and Experience: At least 3 years of experience in digital marketing and CRM Well knowledge and expertise in China digital space, with focus on ecosystem of the key players, Tencent and Alibaba. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Highly organized and capable of developing and keeping to a project timeline. A tracked recorded experience with developing and executing digital marketing plans focusing on travel and hospitality industry. Experience with subscription (paid) loyalty program is a plus. Strong understanding of digital marketing/CRM/e-commerce Strong user knowledge of Microsoft office tools Competencies: Good team working skills and able to work effectively and contribute in a team. Good oral and written communication skills with ability to communicate confidently and persuasively. Proven results-driven leader able to manage projects from conception to completion. Ability to handle pressure in a rapidly changing and fast-paced environment. Multicultural awareness and able to work with people from diverse cultures. Flexible and able to embrace and respond to change effectively Ability to work independently and has good initiative under dynamic environment. Self-motivated and energetic

职责概述： 1. 领导和优化JJRHC的数字营销表现，从而提高市场渗透率。 2. 负责开发、实施和管理数字营销活动，以提高品牌知名度、推动网络流量并促进业务转换。 主要职责： 制定数字营销和电子商务战略，优先考虑微信生态系统，并与JJRHC的业务目标保持一致。 制定数字获取计划，旨在增加流量并扩大JJRHGC数字平台上的受众群。 监督在线获取策略，以确保用户体验无缝对接和优化转化率。 实施跨数字渠道营销活动，以推动业务转换和会员注册。 管理外部第三方合作商以确保付费媒体计划的实施，并确保视频、广告文案等在线材料以具有成本效益并以高效的方式进行调整。  衡量和报告数字营销活动和表现，根据投资回报率和 KPI 等目标对其进行评估。  进行市场调查并分析趋势，以识别新机会并提高活动效果。 与新兴产品保持同步。 任职要求： 全面了解各种数字营销渠道，包括但不限于SEO，SEM，PPC，社交媒体，电子邮件营销和广告展示。 拥有丰富的开展营销活动方面的经验，以推动数字渠道的流量和销售。 拥有卓越的分析能力和熟练的营销数据分析能力。 拥有外部第三方公司管理的良好记录。 拥有管理付费媒体预算的经验。 在矩阵组织中展示有效的利益相关者管理技能。

职责概述： 数字营销及电子商务经理的主要工作职责是协助策略制定，并引导执行数字营销及电子商务方案，为锦江豪华酒店公司（中国区）旗下各个酒店品牌进行最大化推广，以获得最大价值。与市场销售部其他分部门合作，提供高效率及高效益的数字营销计划，制定并界定网站及社交媒体策略。带动下属酒店市场团队的合作，制定有效的营销计划，以推动品牌知名度、客户偏好、市场份额和线上表现。 具体职责： 1. 电子商务：   -优化搜索引擎，监管和实施国际及国内付费搜索引擎活动，确保良好收益；   -协助建立公司数字营销策略，并确保旗下酒店按需执行；   -日常维护公司微信官方旗舰店、第三方线上渠道及各类平台，挖掘新渠道；   -通过和第三方网站设计公司合作，为公司及各个酒店品牌建设官方网站。同时指导不同品牌的各个单体酒店按照公司及品牌网站的标准格式来制作酒店单体官网； 2. 社交媒体：   -有效利用国内外社交媒体平台；   -创建活跃的社交圈层，有针对性地分享有意义和价值的信息；   -有效利用社交媒体营销活动，吸引流量； 3. 客户EDM：   -基于现有客户数据库，定期发送电子促销信息、公司及酒店的新动态； 4. 行政管理：   -为公司及旗下酒店设立电子通讯标准，确保有序、更新的数字营销记录存档。 任职要求： 1. 本科及以上学历，工商管理、市场营销或相关专业； 2. 拥有在各类渠道（包括：数字媒体，社交媒体，公共关系，销售）中开展综合营销活动的经验，拥有酒店行业相关经验者优先； 3. 具备较强的逻辑分析能力和谈判能力； 4. 优秀的沟通表达能力，能够利用创新的渠道和形式传递公司形象； 5. 具备创新精神，能不断创造新颖的想法和策略，以巧妙和新颖的方式传达； 6. 优秀的团队协作能力、人际交往能力和解决问题的能力； 7. 客户为导向，具备服务精神，注重细节； 8. 流利的书面及口头中英文双语沟通能力。

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. The Manager, E-Commerce - Greater China & Mongolia is responsible for growing company’s business on Fliggy platform. He / she will be in charge of business planning, daily operation, performance optimization and marketing campaigns on Fliggy. What will I be doing? As the Manager, E-Commerce - Greater China & Mongolia, you will be responsible for performing the following tasks to the highest standards: -Manage and strengthen the relationship with Fliggy. -Develop business growth strategy on Fliggy to achieve the business goals based on market trends and corporate business strategy. -Develop and carry out plans to maximize Fliggy store online sales. -Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. -Manage the Fliggy store, products, promotions, media, partnership and other daily operations to achieve the targets. -Work closely with the internal teams and agencies to continually enhance the user experience and increase conversion and revenue on those platforms. -Collaborate with Revenue, Sales, Destination Marketing and Marketing and E-Commerce Consultation teams to develop strategies for regional tactical promotions. -Provide monthly and quarterly performance reports, projections, and reviews on all key performance metrics. -Introduce industry best practices, standards and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? A Manager, E-Commerce - Greater China & Mongolia serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow: -Bachelor's Degree in marketing or E-Commerce -5+ years of Digital Marketing and / or E-Commerce experience -Has good understanding of digital marketing channels -Has strong understanding of China Digital and E-Commerce ecosystem -Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate able to proactively identify and prevent potential problems -Effective communication, collaboration and team-building skills. -Highly motivated, dependable and has a desire to take ownership of their duties to help the company grow and succeed. -Proficiency with Microsoft Office Suite -Experience working in the Hospitality and / or travel industry is advantageous -Marketing or working experience with BAT or relevant internet companies is advantageous -Able to travel when required. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. What will I be doing? As the Ecommerce Manager, you will be responsible for growing company’s business on an emerging platform. You are responsible for business planning, daily operation, hotel/products management, performance optimization and marketing campaigns on the platform. · Manage and strengthen the relationship with the platform · Develop business growth strategy on platform and eco-system to achieve the business goals based on market trends and corporate business strategy. · Develop and carry out the content strategy and plan to maximize store revenue, including calendar room and other products. · Work with Loyalty team and Technology team to develop the Hilton Honors member related functions and achieve the member related targets. · Collaborate with Revenue, Sales, Marketing and MECC teams to develop strategies for regional campaigns and implement with relevant teams and agencies. · Overall manage the store, including products, content, live streaming, promotions, media, partnership, and other daily operations to achieve the business targets. · Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. · Provide weekly, monthly and quarterly performance reports, projections, and reviews on all key performance metrics. · Introduce industry best practices, standards, and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? An ecommerce Manager, has strong understanding of China Digital and e-commerce ecosystem. He/she should be highly motivated, dependable, and have a desire to take ownership of their duties to help the company grow and succeed.: · Minimum Education: Bachelor or above · Minimum Years of Experience: 4+ years · Minimum Years of Management Experience: (if applicable) NA · Any Licenses or Certificates Required: (if applicable) NA · Additional Requirements (i.e. % of travel time, etc.): o Digital Marketing and/or eCommerce experience o Understanding of ecommerce channels, especially social-commerce channels o Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate ability to proactively identify and prevent potential problems o Analytical mindset, with the ability to interpret data and metrics to drive informed decisions. o Detail-oriented and well-organized, with the ability to manage multiple tasks and prioritize effectively. o Effective communication, collaboration, and team-building skills. o Proficiency with MSOffice Suite · Preferred Qualifications o 6+ years of Digital Marketing and/or eCommerce experience o Experience working in the Hospitality and/or travel industry o Marketing or working experience with relevant internet companies What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

工作职责：  1、全面负责管辖线上平台的运营工作，制定运营策略和平台业务发展规划，以产品、平台运营规则等手段优化产品（线上平台包括但不限于官方微信、官网、飞猪、京东）, 并针对市场的变化制定和调整后续运营战略；  2、负责制定线上平台总体定位，策划和运营线上平台的活动和市场推广，从创意策划、流程设计、页面制作、流量引入、监督执行、效果评估等多角度协调资源，完成年度电商平台业绩指标； 3、管理电商运营团队，开发和培养部门员工能力，对员工绩效进行管理，提升部门工作效率； 4、保证线上平台产品供给、价格定位、产品优化，有效降低成本和风险；  任职资格： 1、酒店管理公司电商运营经验，具备独立完成营销策划方案能力； 2、管理团队经验五年及以上、大专及以上学历； 3、精通电商行业，与各线上平台有良好的人脉关系；  4、对电商推广运营经验丰富，具有很好的数据分析能力，实战经验丰富，有成功运营案例和数据。 5、富有朝气，进取，事业心强；善于倾听，有良好的沟通能力。

1、搭建和运行新零售渠道模式，合理布局线上、线下销售通路，打造一体化的新零售格局；  2、负责新零售体系的搭建，有效制定并执行全国终端店铺新零售版块运营标准、运作体系，规划每个阶段实现的工作目标，监控实施并定期优化；  3、负责会员体系管理（系统会员激活复购）、新客开发、终端消费者的会员精准营销及加盟商会员管理的介入，完成公司下达的营销任务； 4、熟悉各新媒体平台的运营传播方式和运营手法：包括但不限于小红书、直播、抖音、微商城、小程序、微信社群等，提升各平台品牌与商品关联的曝光率； 5、负责建立自有小程序平台系统规划和整体运营推广计划，掌握打造单品爆款的技巧和实操经验，完成销售指标； 6、负责产品开发及产品品类不断根据客户需求寻找开发新的产品品类和品牌招商； 7、负责制订营运管理标准工具并监督实施，打造一支精干高效的新零售营运业务骨干团队，提升团队整体业务能力与业绩水平。

 Create marketing plans for the hotel to drive revenue across all online customers segments, and work with related colleagues to ensure a smooth execution 规划市场推广计划来提高在线客户市场的收益，并且与相关同事经合作确保顺利的实行  Provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results. 提供月度和季度的分析，包括各个市场渠道的表现，投资回报分析结果，最终提高在各个市场渠道的效率  Ensure property content/offers are up to date and consistent with brand strategies. 确保酒店特别促销价格和内容能及时更新并符合其品牌战略  Work with Marcom Manager to draft create for all promotional offers. 和公关经理共同起草所有促销计划  Plan and execute tactical marketing plan through strategic third party channels according to brand strategies. 依据品牌战略，通过第三方渠道，制定并执行具体的市场推广计划  Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked. 在具体促销计划上与酒店运作部门协调。确保所有促销价格被正确标记和追踪。  Form beneficial partnerships with local online travel agents (OTAs) and suppliers, where appropriate, to recommend new online distribution channels. 和本地市场中的线上预订代理商保持良好关系， 并向酒店推荐新的线上推广渠道。  Setting up of CRM/Membership Program 建立客户关系管理/会员资格项目  Complete other tasks assigned by superiors 完成上级领导交办的其他任务。 Required Job Knowledge / Skill／专业知识技能： Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing and advertising planning and management). 了解基本的市场推广目标，技术及战略。（拥有在市场，广告筹划经验者优先） Strong communication skills, both verbal and written. 优秀的沟通能力，包括口头和书面表达。 At least three years of network promotion experience, love the Internet, and be sensitive to new things on the Internet 至少三年以上网络推广经验，热爱互联网，对互联网的新兴事物敏感。 Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel and Access.出众的计算机技巧及对各种电脑程序的深入了解，包括熟练掌握微软EXCEL及ACCESS软件。

Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under The Langham Hotels and Resorts, Cordis Hotels and Resorts and Ying'nFlo brands. It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. PURPOSE: As an E-commerce Assistant Manager specializing in Greater China content marketing, this position will play a pivotal role in developing and executing content strategies to enhance our online presence and drive customer engagement in the Greater China region. PRINCIPAL RESPONSIBILITIES: Work with agency to develop and implement content marketing strategies aligned with business objectives, focusing on the Greater China market. Identify target audience segments, conduct market research, and analyze industry trends to create relevant and compelling content. Provide content briefing with agency and oversee the creation and localization of content assets, including website copy, blog posts, social media content,videos, and visual assets. Ensure that content adheres to brand guidelines and resonates with the target audience in the Greater China market. Work with cross-function teams and external partners to post and distribute content on social media platforms, such as Ctrip Starhub, Xiaohongshu, Douyin, to drive exposure and increase engagement with target audience. Support corporate campaigns with relevant content to emphasis campaign theme and drive exposure and increase sales revenue. Provide hotels regional e-commerce guidelines on content, campaign, etc. Collaborate with KOLs to amplify brand reach and enhance content visibility. Negotiate contracts, manage relationships, and measure the effectiveness of MCNs and KOLs to achieve marketing objectives. Track and analyze content marketing performance metrics using various analytics tools. Provide regular reports on KPIs and actionable insights to optimize content strategies and improve campaign effectiveness. Support procurement and financial admin work and assist with other duties as assigned. REQUIREMENTS: Working experience: Minimum of 4 years of experience in content marketing, preferably in the e-commerce industry with a focus on the Greater China market. Proven track record of developing and executing successful content marketing campaigns. Knowledge: Strong creative and conceptual thinking abilities to develop innovative content strategies.Familiar with China marketing, culture,content distribution channels.Excellent writing and editing skills, with attention to detail and accuracy. Education: Bachelor’s degree or equivalent in Marketing, Communication, E-Commerce, or related subjects Soft Skills: Strong project management skills with the ability to collaborate effectively with cross-functional teams and external partners. Excellent communication and interpersonal skills to build relationships and negotiate partnerships. Team player,responsible, self-driven individual with confident and outgoing personality. High level of attention to details, organized, pro-active, self-motivated, and independent. Language: Excellent writing and editing skills, with attention to detail and accuracy. For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/

职能/部门/分部门：SALES & MARKETING市场营销部 汇报对象： ASSISTANT DIRECTOR, MARKETING COMMUNICATIONS市场传讯副总监 Job Summary工作概述： Develop and implement effective strategies to enhance the sales and revenue share of the WeChat Mini Program and WeChat Mall of Jin Jiang Radisson Hotels; Take the lead in developing the website and mobile application for Jin Jiang Radisson Hotels. 策划并制定有效策略，提升锦江丽笙酒店微信预订小程序及微信商城的销售额与收益占比；负责牵头锦江丽笙酒店网站和APP的开发工作。 Utilize data analysis to continuously improve the content and functionality of the owned channels, driving targeted paid media programs and achieving consistent growth in both traffic and conversion rates. 持续优化自有渠道的内容与功能，依托精准的数据分析，推动有针对性的数字媒体投放，实现流量与转化率的稳步提升。 Expand the e-commerce capabilities of the management company on major social media platforms such as Douyin and Red, exploring new eCommerce channels and maximizing revenue potential. 搭建并持续拓展管理公司在抖音、小红书等社交媒体平台的电子商务功能，开拓新的营销渠道，实现收益最大化。 Oversee and optimize the online presence of our hotels across major digital platforms.负责监管并优化旗下酒店在各大数字平台的在线展示。 Key Responsibilities主要职责： **Owned Channel自有渠道： •      Analyze user behavior, traffic, customer acquisition sources, and other relevant metrics, of Jin Jiang Radisson Hotels' owned channels. Develop data-driven strategies to enhance the overall performance, improving visits, clicks, conversion rates, and other key performance indicators. 分析锦江丽笙酒店自有渠道的用户行为、流量、获客来源等数据，并制定策略以提升渠道数据表现，包括但不限于访问量、点击、转换率等 •      Create the digital paid media strategy and action plan for digital channels. Implement digital marketing campaigns, including paid search, display, paid social media, meta-search, etc., to enhance the traffic and revenue of owned channels. 制定数字渠道的年度推广计划及数字付费媒体战略，实施数字营销活动（付费搜索、展示、付费社交媒体、元搜索等），提升自有渠道的流量及收益 •      Ensure brand and marketing messages on eCommerce channels align with overall marketing campaigns. 确保电子渠道上的品牌和营销信息与整体营销活动保持一致。 •      Continuously optimize the functional improvements of owned channels. Lead the development of Jin Jiang Radisson Hotels website and APP. Establish, develop, and maintain the keyword matrix through search engine optimization to improve natural page rankings of the website and APP. 持续优化自有渠道的功能改进和升级；负责牵头锦江丽笙酒店网站和APP的开发工作，并通过搜索引擎优化，建立、开发和维护关键词矩阵，确保网站及APP获得最佳的自然页面排名； •      Ensure content (including images and copy) on owned channels is accurate, up-to-date, and meets brand standards. Collaborate with the Revenue Manager to review and maintain room rate and room type descriptions. 确保自有渠道的内容（包括图片和文字）信息准确、实时更新，并符合品牌及公司标准；与收益经理协调，审查并维护房价和房型说明； •      Provide monthly reports on owned channel performance. 每月提供自有渠道表现报告 ** Social Media社交媒体 •      Expand the e-commerce capabilities of the management company on major social media platforms such as Douyin and Red, exploring new eCommerce channels and maximizing revenue potential. 搭建并持续拓展管理公司在抖音、小红书等社交媒体平台的电子商务功能，开拓新的营销渠道，实现收益最大化 •      Develop and execute a comprehensive paid social media plan to drive effective business conversion on the social media channels. 制定并实施付费社交媒体投放计划，有效推动官方微信渠道的生意转换 •      Stay updated on the latest trends and features in social media and maintain a strong collaboration with the marketing team to optimize social media performance. 了解社交媒体的最新趋势和功能，并与市场营销团队保持紧密合作，共同推动社交媒体的表现 Requirement任职要求： •      Three-Year university degree required, with major in Business Administration, Marketing or related major preferred. Master’s degree in related field preferred but not essential. 三年制大学教育，工商管理、市场营销、或相关专业；相关专业硕士学位优先。 •      Skilled in developing efficient digital strategies and persuading key stakeholders for program advancement and implementation. 擅长制定高效的数字战略，并能有效地说服主要利益相关者，确保方案的顺利推进与实施 •      Proficient in paid media, search engine optimization, social media marketing, and conversion rate optimization. Familiar with industry benchmarking, measurements and best practices. 精通付费媒体、搜索引擎优化、社交媒体营销及转化率优化等领域，熟悉行业的规范衡量标准和最佳实践 •      Adaptable to changing market conditions and capable of adjusting and executing strategies with a proactive and innovative approach. 能够迅速适应不断变化的市场环境，以积极主动的态度和创新的思维，灵活调整并执行策略 •      Candidates with web-related experience are preferred, particularly with in-depth knowledge of hotel operations and revenue management. 具备网络相关工作经验，尤其对于酒店运营和收益管理有深入了解的候选人将优先考虑 •      Strong team player with excellent interpersonal skills, effective communication, and collaboration abilities. 具备出色的团队合作精神和人际交往能力，能够与其他团队成员有效沟通，协同合作 •      Proficient in data analysis and reporting, with the ability to accurately interpret data to support decision-making. 拥有高度的数据分析和报告技能，能够精准解读数据，为决策提供有力支持

工作职责： 1. 负责公司数字渠道的整体战略规划与布局，制定并实施渠道拓展、运营优化及分销策略，提升线上销售业绩与市场占有率。 2. 统筹管理电商平台（如天猫、京东、抖音等）、自有官网及其他数字销售渠道的日常运营，协调供应链、营销、客服等跨部门资源，保障渠道高效运转。 3. 建立并维护与核心数字分销商、代理商及平台方的战略合作关系，推动合作深度与广度，探索创新合作模式。 4. 分析各数字渠道销售数据与用户行为，定期输出经营分析报告，为产品定位、定价策略及促销活动提供决策支持。 5. 指导团队完成渠道目标分解、绩效管理与人才发展，打造专业化、高绩效的数字渠道运营团队。 任职资格： 1. 本科及以上学历，市场营销、工商管理、电子商务等相关专业优先。 2. 具备8年以上互联网或零售行业数字渠道管理经验，其中至少3年团队管理经验，有知名电商平台或品牌方从业背景者优先。 3. 熟悉主流数字销售渠道的运营规则与商业模式，具备较强的商业洞察力、数据分析能力与项目统筹能力。 4. 具备优秀的沟通协调能力与跨部门协作能力，能够有效推动多方资源整合与业务落地。 5. 具备良好的职业操守和合规意识，认同企业价值观，能适应快节奏的工作环境。

日常工作内容 每一天都是不同的一天，但大致工作内容如下： ●   通过社交媒体推广促销活动来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。 ●   协助销售总监开发公关促销计划及制作预算。 ●   与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。 ●   保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。 ●   管理酒店的推广及活动和社交媒体，执行酒店的所有活动，媒体关系，渠道营销以及其他市场推广活动的全年计划。 ●   开发并跟进酒店的各项市场活动。   我们对您的要求 ●    与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。 ●    积极主动组织丰富的市场公关及广告媒体的会议活动。 ●    发布酒店重大事件及促销新闻。 ●    建立，保持与广告商和公共关系组织的关系。 ●    在本地市场内，通过参加各种营销活动，树立酒店形象。 ●    负责各类材料、图片、数据库，资料库和文档等。 ●    维护酒店和集团的形象。 ●    监视并确保对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。 ●    计划与协调酒店赞助的活动。 ●    发现并组织有关赞助活动去提高酒店在市场的形象。 ●    参与准备和制定部门/小部门/分部门的目标。 ●    开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体，并与公关客户保持联系。 ●    参与准备战略计划。 ●    积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。 ●    掌握市场营销数据。 ●    主动承担发展，执行酒店年度公关计划和广告活动。 ●    在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。 我们可为您提供的福利# 我们为员工提供成功所需的一切。包括与工作量相匹配的丰厚有竞争力的薪水，实现最佳工作绩效的各项福利。   我们的宗旨是欢迎拥有不同背景的人加入我们的团队，并把建立一支包容性团队作为追求，我们认同人与人之间的独特性，鼓励同事全身心投入工作。IHG 酒店与度假村为申请人和员工提供平等的就业机会，无关乎种族、肤色、宗教、性别、性取向、性别认同、国籍、受保护的退伍军人身份或残疾。我们提倡彼此信任、支持和认可的文化，无论您是来自何种背景，拥有哪些经历，我们都能认可您的观点。   IHG 为每名团队成员提供适宜的发展空间，支持在协作的环境中成长并发挥自身的价值。我们知道，要提高工作效率，就要提高幸福感（无论是在工作中还是在工作之外），通过我们的 myWellbeing 框架，我们致力于提升您在健康、生活方式和工作场所中的幸福感。    加入我们，成为不断壮大的全球大家族的一员。

岗位职责：1、负责集团部分酒店线上营销渠道运营和管理工作，牵头营销方案策划工作，制定年度线上营销推广方案；2、负责携程、美团、飞猪、去哪儿网、等渠道运营管理工作；3、负责集团线上销售推广活动方案撰写和执行落地；4、负责营销小组团队人员管理、考核考核、团队建设等工作；5、完成集团领导下达的线上营销业绩指标。岗位要求：1、2年以上酒店渠道营销负责人工作经验；2、5年以上酒店行业销售管理经验；3、熟悉酒店行业线上营销运作策略；4、熟悉酒店OTA业务运作；5、具有较强的团队协作意识，良好的沟通能力，能独立开展工作，完成销售任务，提供优秀的服务质量，并能适应一定的工作压力；6、具备带团队的能力，组织、计划、协调、交际、谈判、沟通、分析、商务、销售等能力；7、认同公司文化，具有相匹配的团队管理能力。

工作职责：  1、会员体系设计：设计搭建及优化会员等级、积分制度、奖励机制。2、市场调研：分析竞争对手的会员政策，提出改进措施。3、会员招募：制定会员招募计划，增加新会员数量。4、会员维护：维护现有会员，提高会员满意度和忠诚度。5、数据分析：监控会员数据，分析会员行为，提供决策支持。6、活动策划：策划并执行会员活动，提升会员活跃度和消费。7、跨部门协作：与营销、销售、客服等部门合作，确保会员体系顺利实施。8、与门店协作：与品牌下属酒店合作，确保会员体系顺利实施。   任职资格：  1、行业经验：5年以上酒店行业经验，其中3年以上会员管理或客户关系管理经验。2、品牌酒店经验：有知名酒店集团会员体系搭建和管理经验。3、项目管理**：出色的项目管理能力，能够独立规划和执行会员项目。4、数据分析：熟练使用Excel、SQL等数据分析工具。5、CRM系统：熟悉主流CRM系统（如Salesforce、Oracle CRM）。6、沟通能力：优秀的沟通和团队协作能力。7、语言能力：具备良好的书面和口头表达能力。

DUTIES 1.Plan, develop and execute digital marketing campaigns, maintains all digital marketing channels for Shenzhen Area Shangri-La hotels 2.Drive online traffic through digital marketing campaigns  3.Manage online content for the hotel and ensure all content is compliant with brand guidelines 4.Establish goals, measure performance of digital campaigns and assess against goals  5.Analyse return on investment of digital campaigns and utilize data to enhance digital marketing strategy 6.Maintain the public image of the Shangri-La brand REQUIREMENTS 1.Communicates and writes with fluency in English (as well as the local Language) 2.Solid knowledge of digital marketing and the platforms associated with it 3.Preferably has relevant experience from an International 5* Hotel Group 4.Is strategic and analytical to deliver objectives in SEM (Search Engine Marketing) 5.Well-versed in SEO (Search Optimization Engine) 6.Adept in using analytical tools such as Google AdWords, Adobe Analytics, Social Bakers, etc. 7.Always kept up-to-date with latest industry trends and market practices

KEY RELATIONSHIPS: All Commercial team members in APAC Franchise and Manage Operations team and related departments in APAC Hotel Management team – General Managers, Finance Directors, Sales & Marketing Wyndham Hotels & Resorts – global colleagues – NAMER, EMEA, LATAM External agencies, business partners, clients & customers PRIMARY OBJECTIVES: The position should focus on the Distribution channels and Connectivity solutions, address the daily operation issues in various distribution channels connected with Synxis, and two-way interface, etc. Also, the position should review business with hotels and distribution partners, reporting data to management and monitoring activities in competitors; provide ongoing training, guidance, and support to relevant teams in relation to distribution & connectivity management; build and manage business relationships with business partners or third parties connected to Synxis. The position will also work closely with brand marketing and digital marketing team to identify promotional opportunities that benefits our brands and properties. This may include bringing distribution partner opportunities to these teams, or vice-versa implementing Wyndham programs with each distribution partner as appropriate. The position will ensure that these individual distribution partner opportunities are aligned with overall company strategies by working closely with key departments such as revenue management, development and operations. S/he will work with other internal teams to provide documentation, training, and communication to assist brands and properties in further leveraging these distribution channels.    RESPONSIBILITIES Assist APAC hotels issues pertaining of Synxis, help properties in implementing appropriate distribution strategies and troubleshooting availability, rates, and inventory disparities across all platforms. Assist new properties in its Distribution & Connectivity setup where required Build and manage business relationships with business partners and third parties pertaining to channels connected with Synxis. Actively participate and organize in business meetings/calls       Plan and execute the campaigns through distribution ecosystem and help with the implementation. (pre, during, and post) Help developing, managing, and generating reports and analysis for business/team purposes as well as managing the distribution and connectivity function, its team members, processes, policies, programs and ongoing development Provide ongoing training, guidance, and support to relevant teams in relation to distribution & connectivity management. Create and manages training program, training materials, training schedules as required Connectivity Solutions KEY POSITION CRITERIA: Hospitality background is a must, international hotel chain or connected OTA experience would be a plus At least 5 years working experience in related area. A results-oriented, go-getter who is able to manage effectively in a fast-paced, highly matrixed environment A strategic thinker who can anticipate or understand customer needs and respond with actionable recommendations Excellent written and spoken communication skills with proven ability to influence through effective communication  Project management skills, including a demonstrated ability to lead cross-functional project teams and manage processes to drive to results, actions, and efficiency. Ability to manage and deliver multiple projects at the same time Sound functional knowledge of the day-to-day management, operations, and technology Sound knowledge/understanding of balance distribution strategy and ecosystems      Proven effectiveness working with virtual teams across different geographic areas Ability to communicate effectively through conference calls and emails as required by a virtual team Strong analytical skills. Fluent in Mandarin & English – written and spoken. Well-groomed and neat in appearance.

1、制定网络新媒体部的年度目标和工作计划 2、负责部门的队伍建设，制定完善考核机制 3、负责电商渠道的运营，包括运营指标、渠道开拓维护、自有平台的建设优化，提供相关的技术支撑。 4、负责公司品宣及官号的运营，做好媒体关系工作和危机公关。 5、公司及活动产品的品牌和设计工作，做好精准投放和宣传，为大销售服务。 6、负责公司产品活动的策划、包装、渠道和销售工作。 7、负责公司品宣所需的素材拍摄和制作。 负责公司资源总控工作，做好线上和线下的咨询客服、大数据分析、会员管理、社群运营及资源统筹，内控成本、精准营销。 任职要求： 1、大专及以上学历，有新媒体运营、内容编辑和设计，线上线下活动策划等实战经验，有3年以上的团队管理经验。 2、具有较强的新闻、热点敏感性，有良好沟通表达能力及扎实的文字功底，能有互联网的思维和平台运营能力。 3、有良好的策略思考能力并能独立撰写方案，一定程度的掌握图片处理软件。 4、知识面广，思维活跃，具有高度责任心，能承受较大的工作压力，独立思考能力 ，观察力和应变能力。 5、拥有管理意识和管理能力，创业开拓精神，勇于创新，充满好奇心，主观能动性强。 福利待遇:         一经录用，待遇从优，享受：探亲补贴、工龄补贴、国定加班工资、高温补贴、带薪年假、每年旅游基金、节日慰问等各种福利，还可享受年终奖。

Job Responsibilities 岗位职责： This position plays an important role in operating IHG’s Digital Mall to increase WeChat Mini App channel conversion and total revenue. • Run the day-to-day IHG Digital Mall platform maintenance and operations • Proactively monitor digital channel metrics and use sensible tactics to optimize digital contribution and revenue performance • Support IHG Digital Mall national rollout and drive-up platform adoption on property level • Leverage internal and external resources to create guidebook and toolkit for hotels and key stakeholders. Support the line manager to work on hotel implementation related tasks • Generate insights through competitor research, platform data analysis and hotel feedbacks. Leverage insights to optimize platform operations and raise product iteration request Job Requirements 任职要求： Education  • Bachelor’s or above degree in E-commerce, Marketing, Hotel Management, or an equivalent combination of education and work-related experience Experience  • 3+ years digital product & platform operations (APP, Mini App, E-commerce, etc) or project execution experience in hospitality or other consumer-focused sectors, preferably within a large multi-national company • Experience in conducting training on complex products and tools to non-technical audience will be a plus Technical Skills and Knowledge • Excellent communication and documentation skills, verbal and written in English • Have a test & learn mindset. Passionate about learning new skills related to product operations, data analytics, and design thinking • A good team player who would support team members on ad hoc projects • Proficient in use Office suite and project management software

SUMMARY OF POSITION 职位概括 PREFERRED KNOWLEDGE / QUALIFICATIONS  职位要求

推​广​专​员​ ​岗​位​职​责​:​ ​1​.​ ​负​责​制​定​并​执​行​网​络​推​广​计​划​ ​2​.​开​展​推​广​活​动​，​有​效​获​取​客​户​资​源​ ​3​.​与​潜​在​客​户​建​立​联​系​，​推​广​产​品​与​服​务​ ​4​.​ ​利​用​各​种​在​线​平​台​进​行​品​牌​宣​传​和​用​户​互​动​ ​5​.​ ​分​析​推​广​效​果​，​优​化​推​广​策​略​，​信​息​流​投​放​（​小​红​书​、​抖​音​等​广​告​投​放​）​，​负​责​策​划​、​执​行​在​线​推​广​活​动​，​负​责​在​各​大​平​台​投​放​广​告​，​吸​引​有​效​客​资​进​店​ ​任​职​要​求​：​ ​1​.​具​备​良​好​的​沟​通​技​巧​和​团​队​合​作​能​力​ ​2​.​能​够​灵​活​应​对​市​场​变​化​，​制​定​有​效​推​广​策​略​ ​3​.​积​极​主​动​，​对​推​广​工​作​有​热​情​ ​4​.​ ​能​够​独​立​操​作​推​广​活​动​，​具​备​创​新​思​维​ ​5​.​ ​对​网​络​营​销​有​浓​厚​兴​趣​，​能​够​快​速​适​应​变​化​ ​薪​资​7​-​1​2​k​ ​经​验​，​有​相​关​工​作​经​验​ ​需​在​公​司​坐​班​ ​大​小​周​，​工​作​时​间​1​0​：00-18:30

1.负责自媒体渠道的建设、日常维护与运营管理，如自媒体渠道包括微信、微博、小红书、抖音等，按时发布内容，内容形式结合企业的品牌定位； 2. 配合酒店特色品牌传播节奏，制定新媒体内容品牌营销方案的规划及执行，并确保内容计划保质保量完成； 3.收集、研究网络热点话题，结合新媒体特性，持续创作高质量的新媒体内容，包括但不仅限于图文、视频等形式； 4.负责定期监控、收集、挖掘、分析相关数据，推动运营策略优化，定期形成报告; 5.有极强的学习能力、沟通能力、协调能力及总结能力，能协助上级执行，并以结果为导向的工作方式。 任职要求： 1.身体健康，年龄35岁以下，媒体运营等相关专业，大专及以上学历； 2.熟练掌握自媒体运作方式，拥有独立完成营销项目运营的工作经验； 3.熟悉酒店或社会餐饮行业优先。

工作职责： 数字渠道预算管理及执行 • 根据酒店商业目标，合理分配预算至各线上渠道（官方渠道直销、品牌商城、国内外OTA）。 • 制定并维护年度线上渠道活动日历，涵盖重点节点（如618、双11、春节等）。 • 与集团保持战略协同，确保活动规划一致性。 活动与产品管理 • 执行集团及酒店层面的休闲散客促销活动（如618、双11、线上直播等）。 • 设计符合酒店休闲战略的电商产品，明确目标客群、渠道定位及活动目标。 • 管理产品全生命周期：申请、内容制作、上线发布、库存控制。 渠道与内容优化管理 • 定期检查价格合规性，及时上报异常，优化渠道分销结构。 • 审核酒店地理位置与POI信息准确性，协调相关团队解决内容问题。 • 管理付费广告投放及效果（如集团PMP项目、携程金字塔、Hilton Elevate等），遵循内容审核与 SEO 优化建议，提升酒店曝光与转化。 • 跟踪踪并持续优化运营指标 （如飞猪HID%、抖音POI评分等）。 • 负责抖音店铺运营，包括KOL/KOC合作、内容创作、点评管理及直播投放。 • 确保酒店内容在中英文之间准确翻译与本地化，吸引多元休闲客源市场。 • 优化内容评分，确保各渠道房型与价格展示准确。 绩效管理与数据分析 • 定期进行渠道绩效回顾（周/月），分析流量、转化率、ROI、客群反馈等数据。 • 提供基于数据的优化建议，支持战略决策。 • 与集团协作，挖掘增长机会。 • 联动RMCC 收益管理中心团队优化电商产品库存投放，结合需求趋势与活动目标，确保与整体定 价策略一致。 • 与OTA市场经理保持沟通，获取最新策略与促销资源。 任职资格： • 本科及以上学历。 • 热爱酒店行业，具备以客户为中心的思维。 • 至少3年OTA、电商、市场营销或分销相关经验。

工作职责： 数字渠道预算管理及执行 • 根据酒店商业目标，合理分配预算至各线上渠道（官方渠道直销、品牌商城、国内外 OTA）。 • 制定并维护年度线上渠道活动日历，涵盖重点节点（如 618、双 11、春节等）。 • 与集团保持战略协同，确保活动规划一致性。 活动与产品管理 • 执行集团及酒店层面的休闲散客促销活动（如 618、双 11、线上直播等）。 • 设计符合酒店休闲战略的电商产品，明确目标客群、渠道定位及活动目标。 • 管理产品全生命周期：申请、内容制作、上线发布、库存控制。 渠道与内容优化管理 • 定期检查价格合规性，及时上报异常，优化渠道分销结构。 • 审核酒店地理位置与 POI 信息准确性，协调相关团队解决内容问题。 • 管理付费广告投放及效果（如集团 PMP 项目、携程金字塔、Hilton Elevate 等），遵循内容审核与 SEO 优化建议，提升酒店曝光与转化。 • 跟踪踪并持续优化运营指标 （如飞猪 HID%、抖音 POI 评分等）。 • 负责抖音店铺运营，包括 KOL/KOC 合作、内容创作、点评管理及直播投放。 • 确保酒店内容在中英文之间准确翻译与本地化，吸引多元休闲客源市场。 • 优化内容评分，确保各渠道房型与价格展示准确。 绩效管理与数据分析 • 定期进行渠道绩效回顾（周/月），分析流量、转化率、ROI、客群反馈等数据。 • 提供基于数据的优化建议，支持战略决策。 • 与集团协作，挖掘增长机会。 • 联动 RMCC 收益管理中心团队优化电商产品库存投放，结合需求趋势与活动目标，确保与整体定 价策略一致。 • 与 OTA 市场经理保持沟通，获取最新策略与促销资源。 任职资格： • 本科及以上学历。 • 热爱酒店行业，具备以客户为中心的思维。 • 至少 3 年 OTA、电商、市场营销或分销相关经验。 • 具备良好的沟通技巧和跨部门协作能力 。 • 展现出敏锐的数字化潜力和扎实的市场洞察力，并积极探索新兴数字化商业机遇 • 英文听说读写流利优先。