The Role 岗位职责:
1. Develops, implements, and achieves the annual sales business plan for the Beijing markets, focusing on corporate contracts, large-scale conferences, incentive travel, and premium bespoke events.
制定、执行并达成针对北京及华北市场的年度销售业务计划,重点开发公司协议、大型会议、奖励旅游及高端定制活动业务。
2. Conducts in-depth analysis of the competitive landscape in the Beijing market, including the strengths, weaknesses, pricing strategies, and customer profiles of key competitors, to precisely position the hotel and formulate effective competitive strategies.
深度分析北京市场竞争格局,包括主要竞争对手的优劣势、定价策略及客户构成,以精准定位酒店并制定有效的竞争策略。
3. Manages the sales pipeline, conducts accurate market forecasting, booking pace analysis, and revenue management specific to this market to optimize the revenue mix.
管理销售业务渠道,进行精准的市场预测、预订进度分析及针对该市场的收益管理,优化收入结构。
4. Proactively identifies, evaluates, and develops new business opportunities in the Beijing market to exceed established revenue targets. Focuses on acquiring high-value corporate clients and leisure travelers seeking unique design experiences.
积极识别、评估并开拓北京市场的新业务机会,超越既定的营收目标。重点拓展追求独特设计体验的高价值企业客户与休闲客群。
5. Utilizes expert negotiation skills and innovative sales abilities to close deals with key corporate accounts, large groups, and complex event programs.
运用专业的谈判技巧与创新的销售能力,完成关键公司客户、大型团队及复杂活动方案的签约。
6. Builds and strengthens relationships with key existing and new clients, top travel agencies (e.g., CITS, CYTS), large corporations (e.g., finance, consulting, automotive), and premium MICE companies (e.g., Hengruihang, Ogilvy) in the Beijing region. Consolidates long-term partnerships through strategic sales calls, client entertainment, and industry events.
建立并加强与北京地区关键新老客户、顶级旅行社(如中国国旅、中青旅等)、大型企业(如金融、咨询、汽车行业)及高端会展公司(如恒瑞行、奥美公关等)的关系。通过策略性的销售拜访、客户款待及行业活动,巩固长期合作关系。
7. Works closely with the hotel's Director of Events to ensure seamless handover and flawless execution of business leads from sales to banquet operations, jointly creating premium bespoke wedding and event experiences.
与酒店宴会总监紧密协作,确保从销售端到宴会运营端的业务线索无缝交接与完美执行,共同打造高端定制婚宴与活动体验。
8.Collaborates with the Marketing Communications team to prepare customized sales collateral for the Beijing market and utilizes digital platforms for targeted marketing to improve online conversion rates.
与市场传讯团队合作,针对北京市场准备定制化的销售宣传材料,并利用数字化平台进行精准营销,提升线上转化率。
9. Is fully accountable for the sales performance in the Beijing market, ensuring the achievement of budgeted revenue, profit, and various productivity metrics.
对北京市场的销售业绩全面负责,确保达成预算目标的收入、利润及各项生产力指标。
10. Represents the hotel at domestic and international industry exhibitions, sales roadshows, and premium salons held in Beijing to enhance brand exposure.
代表酒店参与在北京举办的国内外行业展会、销售路演及高端沙龙,提升品牌曝光度。
11. Prepares and regularly submits weekly, monthly, and annual sales reports, forecasts, and analyses for the Beijing market to the management.
准备并定期向管理层提交北京市场的周度、月度及年度销售报告、预测与分析。
12. Complies with all policies, systems, and procedures laid down by Capella Hotel Group and Patina Hotels.
遵守嘉佩乐酒店集团及柏典酒店的所有政策、系统与程序。
13. Adhere to the company credit policies to ensure all revenue expected will be received.
坚持公司信贷政策来确保所有的款项在预计时间内能够收到。
Talent Profile 能力&技能需求:
Bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
学士学位,工商管理、市场营销、酒店和餐厅管理或相关专业
5 years'experience in the sales and marketing or related
5年以上销售和市场营销或相关专业工作经验
Proficient with Microsoft Windows other software.
熟练操作微软等操作系统
Excellent spoken and written communication skills in both English and Mandarin are a must.
必须具有良好的中英文交流及写作能力
Ability to work independently and long hours.
能独立并长时间的工作
Willing to travel.
可按工作需要出差
Ability to prioritize, follow up and be well organized with good attention to details.
有优先考虑问题的能力,跟进和组织能力,注重细节。