・制定年度收入计划、营销预算和预测。
・制定与收入计划相关的行动计划，以确保实现收入计划目标。
・为总经理提供专业的咨询支持服务。
・协调所有维持和增加业务量的方法，包括广告、促销、人员推销、宣传、社区关系、特殊销售项目等。
・创建并实施特殊项目，通过以下方式提高盈利能力：
提高平均价格。
提高整体入住率。
增加非高峰时期的业务量。
增加本地餐饮和宴会销售额。
・提升酒店在当地社区的形象。
・通过协会、会员资格和其他贸易组织，以积极成员的身份参与社区活动。
・定期审查销售和营销人员的活动报告，以确保达到目标和销售目的。
・定期审查内部宣传资料的视觉效果，确保其符合品牌标准。
・与餐饮部合作组织和推广特殊项目，以刺激社区内的餐饮销售，包括但不限于锦标赛、舞会、聚会、美食节等。
・与酒店外部人员进行互动，包括但不限于客户、会议局、当地酒店协会、政府旅游办公室、航空公司、旅行社、旅游运营商、竞争对手和当地社区的其他成员。
・通过以下方式调查潜在市场：
审查销售部和前台的往来文件。
分析客人历史和登记卡文件。
研究客人问卷调查。
审查政府关于城市游客的统计数据。
分析竞争对手的销售 / 促销活动。
研究各种参考资料和行业出版物以寻找销售线索。
・通过分析过去广告活动的市场效果，并与其他部门负责人和广告代理商协商，向总经理推荐对酒店最有成效的广告类型。
・通过与社区和周边市场内的航空公司、旅行社、商业公司、私人俱乐部和专业协会保持联系，为酒店争取新业务和回头客。
・定期审查公共关系活动，以确保酒店在当地和全国媒体上有较高的知名度。
・管理新产品和新服务的开发。
・监督新营销策略的制定。
・进行市场研究。
・与区域销售和营销人员保持良好沟通，并实施公司的举措。
・与人力资源部合作进行人力规划和管理需求方面的工作。
・与总经理合作编制和管理本部门的预算。
· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
· Provides a professional, advisory support service to the General Manager
· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
· Create and implement special programs to achieve greater profitability through:
- Increasing average rate
- Increasing overall occupancy
- Increasing business volume during off-peak periods
- Increasing local Food & Beverage and Banquet Sales
· Enhance the image of the hotel in the local community
· Participate as an active member of the community through associations, memberships and other trade organizations
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
· Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
· Investigate potential markets by:
- Reviewing Sales Department and Front Office correspondence files
- Analyzing guest history and registration card files
- Studying guest questionnaires
- Reviewing government statistics on visitors to the city
- Analyzing competition's sales/promotion efforts
- Studying various reference and industry publications for sales leads
· Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
· Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
· Manage the development of new products and services
· Oversee the development of new marketing strategies
· Conduct market research
· Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
· Works with Human Resources on manpower planning and management needs
· Works with GM in the preparation and management of the Department’s budget
