1.Brand.com ●Analyse website userbehaviours, site performance, traffic, source of referrals, etc., and actaccordingly. ●Ensure website content(pictures and text) is always up to date in all languages available, accordingto corporate standards and as per the CMS and content guidelines (onKempinski.com and gha.com). ●Monitor and assist the RevenueManager/Director in ensuring rate parity throughout all electronic distributionchannels. ●Liaise with the regional andcorporate offices for deploying website enhancements and functionalityupgrades. ●Review and maintain rate androom type descriptions in correspondent systems (e.g. translations, images,etc.) in coordination with the Revenue Director/Manager. ●Support and liaise with variousdepartments to ensure optimal content delivery (PR, F&B, Marketing, Sales). ●Create and implementpromotional content for special offers and packages in coordination with thehotel’s Marketing and Revenue Managers. ●Enhance brand.com revenue shareYoY. ●Drive brand.com sales,including Add-Ons, and uplift revenue YoY. ●Uplift brand.com KPIs,including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue,etc. 2.Website Analytics ●Analyse website user behaviours, site performance, traffic,source of referrals, etc., and act accordingly.●Own and lead the website production and prepare action plansto enhance performance.●Provide monthly reports on website KPI to the managementteam of the hotel and the regional and corporate offices as defined by theregional office.3.SearchEngine Optimisation (SEO) ●Review the ranking of the hotelwebsite on search engines and update the hotel website with relevant searchterms and adequate keyword frequency to ensure that it gets the best possiblenatural page rank in the languages available. ●Establish, develop and maintaina keyword matrix for the hotel and consider it when designing website content. ●Update and optimise metatitles, descriptions and image tags in all languages. ●Follow corporate guidelines forSEO content management and best practices. 4.Digital Paid MediaStrategy ●Develop and implement digitalmarketing campaigns (Paid Search, Display, Paid Social Media, Meta Search,etc.) for the hotel in key feeder markets. ●Implement and manage thehotel’s annual advertising plan for all digital channels. ●Ensure that brand and marketingmessages on electronic channels are consistent with overall marketingactivities (e.g. special promotions/offers, etc.). ●Liaise with the Marketing/PRteam and the creatives of media campaigns. ●Ensure proper management of thehotel’s annual online advertising budget so it is aligned with the budgetguidelines. ●Own digital campaignperformance and ensure profitability. ●Establish a good relationshipwith the media and other stakeholders. ●Report digital campaign data tosenior managers and identify improvement opportunities. ●Review and monitor the hotel’sprimary competition set on a regular basis online and ensure/maintaincompetitiveness and ‘web appeal’. ●Monitor, report and act uponbrand-name hijacking that dilutes direct web revenues. ●Stay up to date with recentmedia technicalities and identify business opportunities. 5.Online Travel Agents ●Review and maintain the hotelrepresentation on OTAs including content, images and review score. ●Maintain a good relationshipwith the OTAs Account Managers and meet along with the Revenue Director atregular intervals to discuss performance and opportunities. ●Manage the relevant OTA’s mediainvestment such as sponsor listings etc… 6.Social Media ●Update and manage the hotel’stechnical representation in relevant social media channels as per corporatepolicies and guidelines. ●Copywriting and visuals shouldbe provided by the Marketing & PR team. ●Assist the Marketing/PRdepartment in planning the content strategy and calendar of posts for thehotel’s relevant social media accounts. ●Ensure the content wellrepresents the hotel and is in line with corporate guidelines. ●Stay up to date with socialmedia trends and functionalities and liaise with the Marketing teamaccordingly. ●Monitor the hotel’s socialmedia representation and use the online reputation management tool, maintaininga consistent representation of the brand. ●Ensure KPIs are withinbenchmark and as set by the regional and corporate offices. 7.eMailMarketing/Newsletters ●Formulate a newsletter strategytogether with the other hotel teams (Marketing, PR, F&B, Spa, etc.). ●Prepare and send with regularfrequency (minimum once a month) email newsletters to all qualifiedguests/individuals who have subscribed to receive the hotel’s e-newsletter. ●Ensure emails are in line withthe strategy and corporate guidelines (e.g. Corporate Identity, preferredvendors and systems). ●Actively develop the hotel’snewsletter database while ensuring GDPR compliance. ●Analyse email productivity andprofile segmentation. 8.Photo Optimisation ●Ensure the pictures loaded onall brand and third-party websites and social media are in accordance withcorporate identity guidelines. ●Identify signature shotsrepresenting both the hotel and the brand and liaise accordingly with themarketing team. 9.Training/Education ●Participate in mandatorycorporate and regional web-related trainings and brief the respective heads ofdepartments when necessary. ●Participate in the monthlyRevenue & eCommerce corporate calls. ●Stay up to date with new markettrends and digital technologies.

数字渠道预算管理及执行   • 根据酒店商业目标，合理分配预算至各线上渠道（官方渠道直销、品牌商城、国内外 OTA）。  • 制定并维护年度线上渠道活动日历，涵盖重点节点（如 618、双 11、春节等）。  • 与集团保持战略协同，确保活动规划一致性。活动与产品管理   • 执行集团及酒店层面的休闲散客促销活动（如 618、双 11、线上直播等）。  • 设计符合酒店休闲战略的电商产品，明确目标客群、渠道定位及活动目标。  • 管理产品全生命周期：申请、内容制作、上线发布、库存控制。渠道与内容优化管理  • 定期检查价格合规性，及时上报异常，优化渠道分销结构。  • 审核酒店地理位置与 POI 信息准确性，协调相关团队解决内容问题。  • 管理付费广告投放及效果（如集团 PMP 项目、携程金字塔、Hilton Elevate 等），遵循内容审核与SEO 优化建议，提升酒店曝光与转化。  • 跟踪踪并持续优化运营指标 (如飞猪 HID%、抖音 POI 评分等）。  • 负责抖音店铺运营，包括 KOL/KOC 合作、内容创作、点评管理及直播投放。  • 确保酒店内容在中英文之间准确翻译与本地化，吸引多元休闲客源市场。  • 优化内容评分，确保各渠道房型与价格展示准确。绩效管理与数据分析 • 定期进行渠道绩效回顾（周/月），分析流量、转化率、ROI、客群反馈等数据。  • 提供基于数据的优化建议，支持战略决策。  • 与集团协作，挖掘增长机会。  • 联动 RMCC 收益管理中心团队优化电商产品库存投放，结合需求趋势与活动目标，确保与整体定价策略一致。  • 与 OTA 市场经理保持沟通，及时获取策略与促销资源。 • 本科及以上学历。• 热爱酒店行业，具备以客户为中心的思维。  • 至少 3 年 OTA、电商、市场营销或分销相关经验。  • 具备良好的沟通技巧和跨部门协作能力 。  • 展现出敏锐的数字化潜力和扎实的市场洞察力，并积极探索新兴数字化商业机遇  • 英文听说读写流利优先。

岗位职责 1. 制定和执行电子商务战略、计划和活动：与关键合作伙伴和平台合作，以实现既定的业务目标。 2. 紧密协作：与电子零售合作伙伴和外部供应商/分销商合作，制定在线营销和销售计划 3. 在线商店的运营，包括产品列表、促销活动和客户服务。 4. 分析销售数据和消费者行为，以识别增长趋势和机会。 5. 电子商务团队实现业务目标，并保持高标准的工作表现。 6. 建立和维护，与关键利益相关者（包括合作伙伴、供应商和内部团队）的牢固关系。 7. 了解行业趋势、竞争对手分析和市场动态，以为战略和规划提供信息。 岗位要求 1. 具备电子商务行业的丰富知识和实践经验，深入了解市场动态和趋势。 2. 有管理电子商务运营的实际经验，包括产品上架、促销活动、客户服务和订单履行等方面 3. 具备分析销售数据、消费者行为和市场趋势的经验，以支持业务决策。 4. 熟悉各种电子商务平台和工具，并能够有效利用它们推动业务增长。 5. 具备开发和维护与合作伙伴、供应商和其他关键利益相关者关系的能力。

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. The Manager, E-Commerce - Greater China & Mongolia is responsible for growing company’s business on Fliggy platform. He / she will be in charge of business planning, daily operation, performance optimization and marketing campaigns on Fliggy. What will I be doing? As the Manager, E-Commerce - Greater China & Mongolia, you will be responsible for performing the following tasks to the highest standards: -Manage and strengthen the relationship with Fliggy. -Develop business growth strategy on Fliggy to achieve the business goals based on market trends and corporate business strategy. -Develop and carry out plans to maximize Fliggy store online sales. -Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. -Manage the Fliggy store, products, promotions, media, partnership and other daily operations to achieve the targets. -Work closely with the internal teams and agencies to continually enhance the user experience and increase conversion and revenue on those platforms. -Collaborate with Revenue, Sales, Destination Marketing and Marketing and E-Commerce Consultation teams to develop strategies for regional tactical promotions. -Provide monthly and quarterly performance reports, projections, and reviews on all key performance metrics. -Introduce industry best practices, standards and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? A Manager, E-Commerce - Greater China & Mongolia serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow: -Bachelor's Degree in marketing or E-Commerce -5+ years of Digital Marketing and / or E-Commerce experience -Has good understanding of digital marketing channels -Has strong understanding of China Digital and E-Commerce ecosystem -Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate able to proactively identify and prevent potential problems -Effective communication, collaboration and team-building skills. -Highly motivated, dependable and has a desire to take ownership of their duties to help the company grow and succeed. -Proficiency with Microsoft Office Suite -Experience working in the Hospitality and / or travel industry is advantageous -Marketing or working experience with BAT or relevant internet companies is advantageous -Able to travel when required. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

【岗位职责】 1. 数字营销管理 · 制定并执行线上渠道的数字营销策略，搭建数字生态和分销渠道矩阵，推动酒店在线流量增长，实现品牌曝光和酒店全面业务的高效转化 。 ‌ · 管理酒店官网及社交媒体（如微信、抖音、小红书）内容，确保符合品牌规范。 ‌ · 联动销售、收益管理部门，以 ROI、市场份额、RevPAR 等核心经营指标为导向，通过数据监控与分析优化营销及分销策略，为酒店营收增长负责。 2. 分销渠道运营 · 开拓电商平台、代理商等渠道，完成年度销售指标。 ‌ · 维护现有分销商关系，支持其开展促销活动并优化销售结构。 ‌ · 监控分销商价格政策，处理日常订单、售后等问题。 ‌ 3. 客户与市场管理 · 开发新客户并维护长期合作关系，建立客户档案。 ‌ · 分析市场动态，制定年度/季度销售计划及执行方案。 ‌ · 参与策划市场活动，提升品牌曝光度。 ‌ 4. 业绩与团队管理 · 制定个人周/月计划，定期提交总结报告。 ‌ 协调内外部资源，推动项目落地。 【岗位要求】 1. 至少3年的公关工作或同岗位工作经验，国际联号高端/奢华品牌同岗位经验优先 2. 至少有1年以上B端销售或新媒体运营经验，兼具数字营销与分销渠道双重能力，并且有相关社交媒体渠道（如知名媒体渠道：抖音、小红书等）合作、成功案例 3. 具优良的语言说写能力 4. 必须具备良好的行业及大众媒体的关系网 5. 具有较强的商务谈判技巧，人际沟通及语言表达能力 6. 有公共关系及相关本科学位的优先

1.Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory. 2. Report, analyse and act upon the Kempinski website statistics (using brand key performance indicators); 3. Assist in reaching the targeted website sales and distribution goals. 4. Ensuring consistent brand delivery through social and digital channels. 5. Supporting the brand’s channel and distribution strategy.

岗位职责： 1.负责私域流量运营系统的产品规划，需求编写，原型设计。 2.负责对接各前端业务方的运营服务需求，从业务需求出发，对业务数据进行分析，发 现其中的用户和商业价值，寻找产品切入点。 3.整理运营的需求及反馈，系统性的形成可视化原型、流程图、思维导图及需求文 档。 4.熟悉社交平台数据，善于利用各种工具、资源抓取平台、竞对数据分析。 5.监督产品开发进度，参与开发指导。

【岗位职责】 1、负责制定并执行酒店数字营销策略，提升品牌线上曝光度和市场影响力； 2、管理酒店官网、社交媒体平台（会员、私域、社群）的内容策划与运营，确保内容质量和传播效果； 3、策划并执行线上营销活动，包括促销推广、节日活动等，提升用户互动和转化率； 4、分析行业趋势和竞争对手动态，优化数字营销方案，提升ROI； 5、负责SEO/SEM优化，提升搜索引擎排名和流量； 6、监控和分析数字营销数据（如流量、转化率、用户行为等），定期提交分析报告并提出改进建议； 7、协调内外部资源，与设计、技术、销售等部门合作，确保营销项目的顺利实施。 【岗位要求】 1、熟悉数字营销工具和平台（如Google Analytics、百度统计、社交媒体管理工具等）； 2、具备优秀的文案撰写能力和创意策划能力，能够独立完成营销内容创作； 3、对数据敏感，能够通过数据分析优化营销策略； 4、具备良好的沟通能力和团队协作精神，能够高效推动项目落地； 5、有酒店或旅游行业相关经验者优先； 6、对新兴数字营销趋势（如短视频、直播等）有敏锐的洞察力和学习能力。

According to the IHG market communication standard operating procedures, manage the hotel's important market communication activities, including Marketing Planning Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media. 根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。 Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities. 制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。 Align marketing communication activities to hotel's key business segments to ensure clear return-on-investment (ROl) for time and budget invested in the activity. 保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率(ROI)有明确的时间和预算支持。 Develop media contacts, manage media relations and organize media activities to promote good publicity and drive hotel awareness. 发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵消负面影响。 Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community. 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。 Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts. 管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。 Develop hotel and marketing collaterals according to Brand standards for promotions. 根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。 Manage lHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards. 管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。 Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion. 管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广。 Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database. 管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。 Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets. 管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度。 Monitor awareness of competitor activities and use the information to develop Marketing strategies. 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。

岗位职责： 1. 负责私域运营策略的制定与执行，包括但不限于用户关系管理、社群运营、内容分发等； 2. 监控并分析私域运营数据，根据数据反馈调整运营策略，优化用户体验； 3. 与团队协作，共同完成私域运营目标，提升用户活跃度和忠诚度； 4. 跟踪最新市场趋势，不断创新，提升运营效果。 任职要求： 1. 对私域运营有浓厚兴趣，具备良好的数据分析能力； 2. 良好的沟通能力和团队合作精神，能够承受工作压力； 3. 有成功案例者优先，能够独立完成项目目标。

【岗位职责】 1、负责广西农副产品电商平台的规划、设计与研发，制定产品研发策略及实施方案； 2、主导电商平台功能模块的开发与迭代，优化用户体验，提升平台交易转化率； 3、协调供应链、运营、市场等部门，确保产品研发与市场需求、业务目标相匹配； 4、分析行业趋势及竞品动态，提出创新性产品解决方案，推动产品技术升级； 5、管理研发团队，制定开发计划，把控项目进度与质量，确保产品按时交付； 6、负责平台数据监控与分析，挖掘用户行为数据，优化产品功能及运营策略。 【岗位要求】 1、熟悉电商平台开发流程，具备农产品电商或相关领域产品研发经验者优先； 2、熟练掌握产品设计工具（如Axure、Sketch等），能独立完成产品原型及需求文档； 3、具备较强的逻辑思维与数据分析能力，能通过数据驱动产品优化； 4、优秀的跨部门沟通能力，能高效协调技术、运营、市场等团队资源； 5、对广西农副产品市场有一定了解，熟悉农产品供应链及电商运营模式； 6、具备团队管理经验，能带领研发团队高效完成项目目标。

职位描述 1、负责酒店电子商务平台的整体规划、运营及推广，制定电子商务营销策略并推进执行; 2、分析市场需求与竞争态势，定期评估和调整电子商务平台的产品结构、价格策略和推广方案等; 3、负责与各大电商平台进行合作谈判和关系维护，提升酒店在各平台上的品牌曝光度和销售业绩; 4、监控和分析网站流量数据、用户行为以及营销效果等指标，提出优化建议并实施改进措施。

岗位职责 1.负责酒店OTA及订房渠道的开拓及上线。 2.负责酒店OTA渠道价格政策维护及优化。 3.负责酒店季节性、主题性产品推广和促销。 4.负责酒店微信端/小红书/抖音商城搭建和运营； 5.每日监测线上价格走势，实现酒店收益最大化。 任职要求 1.25~35岁，形象端正，大专以上学历，酒店管理、市场营销相关专业优先。 2.有重庆主城酒店电商工作经验优先。 3.善于创新、思维灵活、条例清晰、沟通协调能力强。

【岗位职责】 1.负责制定并执行酒店数字营销战略，提升品牌在线曝光度和市场影响力； 2.管理酒店官网、社交媒体平台（微信、微博、小红书等）及OTA渠道的内容策划与运营； 3.策划并实施线上营销活动，包括但不限于促销活动、品牌合作、KOL推广等，以提升客户转化率； 4.监测和分析数字营销数据（如流量、转化率、用户行为等），定期提交效果报告并提出优化建议； 5.协调内部团队（如设计、销售、运营）及外部合作伙伴，确保营销活动的顺利执行； 6.跟踪行业趋势和竞争对手动态，及时调整营销策略以保持市场竞争力； 7.管理数字营销预算，确保资源的高效利用。 【岗位要求】 1.熟悉数字营销领域，具备社交媒体运营、内容营销等专业知识； 2.优秀的文案撰写能力和创意策划能力，能够独立完成营销方案； 3.熟练使用数据分析工具，能够通过数据驱动决策； 4.具备良好的沟通能力和团队协作精神，能够高效协调多方资源； 5.对酒店行业或高端服务行业有了解者优先； 6.结果导向，能够承受工作压力并适应快节奏的工作环境。

1.seeking online marketing opportunities and in managing On-line site，bringing revenue to the hotel. 寻找在线营销机会并管理线上网站，为酒店带来收入。 2.Assist Marcom Director to develop marketing program to promote F&B outlets and other products. 协助总监开展活动以宣传酒店产品和餐饮产品。 3.Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities. 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动。 4.Evaluating the performance of our On-line site and give suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing number of bookings and keeping the website up to date. 评估线上网站的表现，并就如何促进和提高酒店在网络上的形象提出建议，以增加预订量并保持 5.Constant customer interaction in the outlets to understand market trend and maintain guests relations. 与酒店客人保持良好沟通以掌握市场动态，维护客户关系。

岗位职责 1、熟悉线上渠道运作的流程、汇总每周渠道收益报告和其它支持文件。 2、开发，实施和监督酒店社交媒体平台上的策略活动来驱动业务，完成渠道拓展和推广活动。 3、开拓多渠道宣传途径，负责运营酒店官方微信公众号等多平台线上自有媒体。 4、协助销售总监执行市场推广策略来增长收益来源、提高本地知名度及维持良好关系。 5、监督竟对酒店及市场动态分析趋势和机会以增加酒店在线生意潜力。 6、开发和实行数字营销策略与酒店线上生意总体目标一致。 7、确保及时跟进并争取媒体和酒店的战略伙伴关系，从而推动宾客满意度达到目标。 岗位要求： 1、有5星级国际品牌酒店工作经验者优先考虑。 2、具备良好的中，英文读写能力。 3、有市场推广，广告或市场传讯相关工作经验。

职位描述 1. 负责微信公众号、抖音、小红书、大众点评等酒店官方账号的日常运营和维护工作，为酒店整体品牌传播和产品营销服务，提高用户的关注度和粘性。  2. 运营美团开店宝、抖音来客、小红书蒲公英平台。  3. 掌握并实时更新酒店的产品及特色亮点，结合时下的热点，创造有吸引力的内容，利用社交媒体传播。  4. 制定粉丝运营计划，提升粉丝数量、粉丝活跃度和忠诚度。  5. 协助部门负责人开展抖音直播工作。  6. 协助市场传媒经理策划执行新品发布会、品鉴会、答谢会、达人探店等媒体活动。  7. 协助市场传媒经理维护与开发媒体关系。  8. 和酒店所有部门建立良好的正面的工作合作关系,擅于跨部门沟通。 职位要求： 1. 专科以上文化程度；3年以上同岗位工作经验。  2. 较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。  3. 了解电子商务，大众传播，具有平面创意和具有创新性的写作与编辑能力，熟练使用微信排版工具或平面设计软件。  4. 熟练运用各类视频剪辑软件优先。 5. 英文读写能力。  6. 个性积极主动，工作认真负责，具有创新热情。