Job overview职位概述 Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office. 对市场销售活动的各个方面进行监管和指导。职责包括对促销策略和市场计划的开发与策划实施监管；对市场销售计划的发展和实施进行监管和协助；管理市场销售团队，并汇报计划的有效性。本职位还需要与区域销售与市场办公室进行直接的例行交流。   We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels 真诚地关心客人，每天都在实践我们对真正热情好客的承诺。这是连接所有IHG®酒店每位同事的纽带   True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests 诚挚态度：关心他人，希望做出积极的改变，与客人建立真正的联系 True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay 真正自信：具备履行您职责的知识和技能，让客人相信他们可以信任您，在入住期间帮助和支持他们 True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs 用心倾听：专注于客人所说的话，掌握经常被忽视的肢体语言，理解客人的需求 True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner 积极响应：是指为客人提供他们所需要的，并以及时和关怀的方式提供 There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people. 这项工作比我们在这里能捕捉到的要更多。创造伟大的体验，做正确的事情，理解客人。 Duties and Responsibilities工作职责 Produce the Annual Revenue Plan, Marketing Budgets and Forecasts         制订年度收益计划、市场预算及预测。   Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved         制订与收益计划相关的工作计划，以确保收益计划目标得以实现   Provides a professional, advisory support service to the General Manager         向总经理提供专业的咨询服务   Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.  协调保持和增加业务量的各种方法，包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。   Create and implement special programs to achieve greater profitability through:         通过下列手段创建及实施特别计划以创造更大的效益： Increasing average rate 提高平均房价 Increasing overall occupancy  提高整体入住率 Increasing business volume during off-peak periods 提高淡季业务量 Increasing local Food & Beverage and Banquet Sales  增强在当地的餐饮和宴会销售   Enhance the image of the hotel in the local community          提高酒店在当地社区的声望   Participate as an active member of the community through associations, memberships and other trade organizations          通过联谊、入会和加入其它行业组织来积极参与社区事务   Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met          定期检查销售与市场部员工的活动报告，以确保销售目标的实现   Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards  对酒店内部宣传品的视觉效果进行定期检查，以确保它们能够达到品牌标准   Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.  与餐饮部进行协调，组织并推进特殊项目的实施，以促进在社区内部的餐饮销售工作，包括并不仅限于举行各项体育比赛、舞会、聚会及美食节等   Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community 与酒店外的个人交往，包括并不仅限于客户、会议局、当地的酒店协会、政府旅游部门、航空公司、 旅行社、旅行运营商、竞争者及其它当地社区成员   Investigate potential markets by:          通过以下手段对潜在市场进行调查： Reviewing Sales Department and Front Office correspondence files 对销售部和前台的通信文档进行检查 Analyzing guest history and registration card files 对客史档案和登记卡档案进行分析 Studying guest questionnaires 研究客户调查问卷 Reviewing government statistics on visitors to the city 研究政府对来当地旅游的游客的统计数字 Analyzing competition's sales/promotion efforts  分析竞争对手的销售和促销工作情况 Studying various reference and industry publications for sales leads  对各类参考资料及行业出版物进行研究，以寻找销售机会   Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency  分析以往广告活动及向其它部门负责人和广告机构进行咨询，研究何种广告效果最好，并就此向总经理提出建议   Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets  与社区及周边市场内的航空公司、旅行社、商行、私人俱乐部和行业协会保持联系，以发展新客户及保持老客户   Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media          定期对公关活动进行检查，以保证酒店在当地及全国媒体中的影响力   Manage the development of new products and services          对新产品和服务的开发进行管理   Oversee the development of new marketing strategies         对新市场策略的发展进行监管   Conduct market research         进行市场调研   Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives         与区域销售及市场工作人员进行良好沟通并实施公司策略   Works with Human Resources on manpower planning and management needs 和人力资源部一起进行人力规划和管理需求。   Works with Director of Finance in the preparation and management of the Department’s budget 和财务总监一起编制和管理部门预算。   QUALIFICATIONS AND REQUIREMENTS 任职要求 Required Skills – 技能要求   Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。 Problem solving, reasoning, motivating, organizational and training abilities. 具有解决问题，推理，号召，组织和培训能力 Proficient in the use of Microsoft Office         精通微软办公软件 Good Communication and writing skills 良好的沟通和写作技能             Have Knowledge of Shanghainese is preferred 了解上海话优先   Qualifications – 学历 Bachelor’s degree in Sales, Marketing or related field.  具有营销，市场或相关领域的学士学位。   Experience – 经验 4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience. 4年相关工作经验或类似的管理经验，或与此相当的教育与工作经验结合的背景。