【岗位职责】 1、负责制定和执行酒店公关战略，提升品牌形象和市场影响力 2、策划并组织实施各类公关活动、媒体发布会及品牌推广项目 3、维护与媒体、政府机构、行业协会等关键利益相关方的关系 4、监测舆情动态，及时应对公关危机，制定有效的危机处理方案 5、统筹公关内容创作，包括新闻稿、宣传材料、社交媒体内容等 6、分析市场趋势和竞争对手动态，为管理层提供决策支持 【岗位要求】 1、具备出色的沟通协调能力和敏锐的商业洞察力 2、熟悉媒体运作规律，拥有丰富的媒体资源和人脉网络 3、具备优秀的文字表达能力和创意策划能力 4、能够承受工作压力，适应快节奏的工作环境 5、具备较强的团队管理能力和跨部门协作能力 6、有成功策划执行大型公关活动的经验者优先

岗位职责： 1、全平台运维：负责微信、抖音、小红书、视频号等平台日常运营、内容发布、粉丝互动，熟悉平台规则，保障账号稳定更新与合规运维。 2、内容素材制作：捕捉热点策划营销内容，撰写文案、排版图文，具备基础设计与图片编辑能力，配合完成推广素材产出。 3、促销推广执行：跟进企业促销计划，结合品牌与平台特性策划推广内容，把控执行节奏，助力活动曝光、引流及转化。 4、达人对接合作：协助/独立对接KOL/KOC资源，完成沟通、跟进、效果核对，妥善处理异议，保障推广计划落地。 任职要求： 1、文字功底扎实，内容敏感度强，擅长各类推广文案撰写，能独立完成内容编辑排版。 2、审美在线，掌握PS、醒图等任一修图工具，具备基础设计及图片编辑能力；会基础剪辑者优先。 3、沟通能力强，逻辑清晰，善于协调资源，执行力与团队意识俱佳。 4、热爱新媒体行业，责任心强、抗压好学，愿意长期深耕本领域。 5、有相关运营、促销推广或相关经验者优先录用。

1. Manage the hotel’s primary social media platforms, including Red note, Tiktok, Weibo, WeChat channels, etc. 2. Oversee the maintenance and content production for the hotel's public WeChat account, including content creation and layout design. 3. Lead the hotel’s KOL program marketing initiatives in collaboration with the Senior Marcom Manager. 4. Work closely with the Catering department to develop set menu products and support online sales. 5. Manage the advertising and promotion of the hotel's food and beverage outlets and guestrooms, including negotiating with major brands for collaborations and activities. 6. Organise filming schedule for hotel videos and live streams. 7. Foster and maintain positive relationships with the media, maintaining the image of the hotel, managing media relations and involving the media in hotel activities (in conjunction with Senior Marcom Manager). 8. Work with the team to plan and execute hotel events and create and edit content for various purposes. 1．负责酒店各大社交媒体的基本运营，包括小红书、抖音、微博、视频号等。 2．负责酒店微信公众号的维护和制作，创作内容，进行排版设计。 3．负责酒店的KOL营销传播项目，协助高级市场传讯经理做计划及执行 4．负责与餐饮部合作，进行套餐产品的制作，并且上线售卖。 5．负责酒店餐饮和客房的宣传推广工作，包括与品牌洽谈合作与活动事宜。 6．负责酒店视频号发布计划及直播。 7．负责与媒体进行良好的沟通，维护酒店形象，维护媒体关系，邀请媒体参加酒店活动（此项为协助高级市场传讯经理）。 8．与团队一起进行酒店活动的策划和举办，内容创意和编辑等。

1. Think creatively and develop new design concepts, graphics and layouts. 发挥创意，开发全新设计理念、图形及布局方案。 2. Develop design briefs, pitch and present your creative ideas confidently. 制定设计简报，自信地推介并呈现创意方案。 3. Plan concepts by studying information and materials and keep an update on the latest media trends, proactively upscaling skills and knowledge in the relevant field. 通过研究相关信息及资料规划设计理念，持续关注最新媒体趋势，主动提升相关领域的技能与知识储备。 4. Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type font and style and aesthetic concepts, in line with the CHG guidelines. 结合CHG规范，通过设计艺术与文案的初步布局（涉及排版、尺寸、字体、风格及美学理念），呈现设计构想。 5. Work with a wide range of media and use graphic design software. Amend final designs to the team’s comments and gain full approval. 运用各类媒体素材及平面设计软件开展工作，根据团队意见修改最终设计方案，直至获得完全认可。 6. Maintain technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies. 通过参加设计研讨会、阅读专业出版物、加入专业协会等方式，持续更新专业技术知识。 7. Contribute to team effort by accomplishing related results as needed. 根据工作需求完成相关任务，为团队目标达成贡献力量。 8. Proofreading to produce accurate and high-quality work. 进行校对工作，确保产出内容准确无误、质量达标。 9. Conduct, coordinate, liaise and take charge of property and promotional photo and video shoot. Ensure photos and videos are in line with CHG guidelines. 负责酒店实景及宣传类照片、视频的拍摄工作，统筹协调相关事宜并对接各方，确保照片及视频内容符合CHG规范。 10. Edit and produce short video clips for social media for F&B and spa promotions. 编辑并制作社交媒体短视频，用于餐饮及水疗项目的宣传推广。 11. Continuously update new promotional artworks on TV screens in public area, guestrooms, limousines, etc. 持续更新酒店公共区域、客房、豪华轿车等场所电视屏幕上的全新宣传物料。 12. Carries out special projects as assigned by DOMC and DOSM. 执行市场传讯总监（DOMC）及市场销售总监（DOSM）交办的专项项目。 13. Attend daily line-ups and communicate daily challenges with the rest of the team. 参加每日团队例会，与团队其他成员沟通当日工作难点。 14. Liaise with paper, printing and other suppliers to deliver an outstanding outcome. 对接纸张、印刷及其他供应商，确保合作产出优质成果。 15. To maintain the highest level of confidentiality on all matters relating to the company and all other sales and personnel related matters. 对公司相关事宜及所有销售、人事相关信息，严格遵守最高保密原则。 16. Maintains strong working relationships with colleagues and other departments to ensure effective communications for operational issues, serves as a role model for inter-departmental collaboration and support. 与同事及其他部门保持良好工作关系，确保运营相关事宜高效沟通，树立跨部门协作与支持的标杆。