We are looking for a Digital Marketing Manager 我们正在寻找一位数字营销经理 As a Digital Marketing Manager we rely on you to 作为一名数字营销经理，你的主要工作职责为： 1. Develop and maintain annual online channel campaign calendar, covering key milestones. 2. Execute leisure FIT promotions at both Group and hotel levels. 3. Design E-commerce packages aligned with the hotel's leisure strategy, defining target audiences, channel positioning, and campaign goals. 4. Conduct regular price parity checks, report anomalies promptly, and optimize the channel distribution structure. 5. Manage paid advertising and performance (e.g., Ctrip Pyramid, Meituan Promotion), following content moderation and SEO best practices to enhance hotel exposure and conversion. 6. Track and continuously optimize operational metrics (e.g., Fliggy HID%, Douyin POI rating, etc.). 7. Oversee Douyin (TikTok) and Red store operations, including KOL/KOC collaborations, content creation, review management, and live streaming ads. 8. Provide data-driven optimization recommendations to support strategic decision-making. 1、制定并维护年度线上渠道活动日历，涵盖重点节点（如618、双11、春节等）； 2、执行集团及酒店层面的休闲散客促销活动（如618、双11、线上直播等）； 3、设计符合酒店休闲战略的产品，明确目标客群、渠道定位及活动目标； 4、定期检查价格合规性，及时上报异常，优化渠道分销结构； 5、管理付费广告投放及效果（如携程金字塔、美团推广通等），遵循内容审核与SEO 优化建议，提升酒店曝光与转化； 6、跟踪并持续优化运营指标 (如飞猪HID%、抖音POI 评分等）； 7、负责抖音、小红书店铺运营，包括KOL/KOC 合作、内容创作、点评管理及直播投放； 8、提供基于数据的优化建议，支持战略决策。 We are looking for someone who: 我们正在寻找一位具备以下条件的候选人： 1. Bachelor's degree or above. 2. Passionate about the hospitality industry with a strong customer-centric mindset. 3. Minimum of 3 years of experience in OTA, e-commerce, marketing, or distribution. 4. Excellent communication skills and the ability to collaborate effectively across departments. 5. Fluent in English (speaking, listening, reading, and writing). 1、本科及以上学历； 2、热爱酒店行业，具备以客户为中心的思维； 3、至少3 年OTA、电商、市场营销或分销相关经验； 4、具备良好的沟通技巧和跨部门协作能力； 5、英文听说读写流利。 If you are the right person, what are you waiting for? Click the apply button now! 如果您觉得您适合以上条件，那还等什么呢？请点击下面的申请按键吧！