1. Assist the marketing and sales director in developing budgets for public relations and promotional activities, and follow up on all marketing activities and external publicity of the hotel. 协助市场销售总监开发公关及促销活动制作预算，跟进酒店的各项市场活动及对外宣传。 2. Monitor and ensure a complete understanding of the activities of competitors, so as to use this information when formulating strategies. 监视并确保对竞争对手的活动有完全的了解，以便于制定战略时使用这些信息。 3. Maintain close contact with media, community, customers and the group, representing and promoting the hotel. 与媒体、社区、客户及集团保持密切联系，代表、宣传酒店。 4. Ensure that all promotional materials and advertisements meet the standards of the group and the hotel, and maintain the hotel's image and positioning. 保证所以宣传资料和广告都达到集团及酒店标准，维护好酒店想象及定位。 5. Comply with the hotel's employee and behavior guidelines. 遵守酒店员工、行为守则。 6. Comply with the hotel's policies and procedures. 遵守酒店的政策及程序。

【岗位职责】 1、负责制定并执行酒店市场传讯策略，提升品牌知名度和市场影响力； 2、策划并组织实施各类线上线下营销活动，包括节日促销、主题活动等； 3、管理酒店官方社交媒体平台（如微信、抖音、小红书等），确保内容高质量输出并提升粉丝互动； 4、撰写新闻稿、宣传文案及广告素材，确保品牌信息准确传达； 5、与媒体、KOL及合作伙伴建立良好关系，拓展品牌传播渠道； 6、监测市场动态及竞争对手动向，定期提交分析报告并提出优化建议； 7、协调内部各部门（如销售、前厅、餐饮等）完成联合推广计划； 8、负责酒店视觉形象管理，确保品牌标识、宣传物料等符合统一标准。 【岗位要求】 1、本科及以上学历，市场营销、新闻传播、广告学或相关专业优先； 2、3年以上市场传讯、品牌推广或公关相关工作经验，酒店行业经验者优先； 3、熟悉社交媒体运营及数字营销工具，具备优秀的内容创作能力； 4、出色的沟通协调能力，能够高效对接内外部资源； 5、具备敏锐的市场洞察力，能独立完成数据分析及策略调整； 6、熟练使用Office办公软件及基础设计工具（如Photoshop、Canva等）； 7、工作细致高效，能适应快节奏工作环境，具备较强的抗压能力。

1.在与酒店经营规划一致的指导方向下，制定目标，预算及全年媒体推广计划。 2.及时更新酒店信息和设施等，作为促销手段。 3.保持与媒介的联系，安排新闻发布和其他公众活动，同时作为酒店和媒介沟通的润滑剂，宣传酒店的良好形象，减弱并消除酒店可能产生的负面影响。 4.分派有关酒店销售信息至不同的传媒机构，进行针对性的宣传。 5.了解兄弟姐妹酒店的促销情况；保持与主要竞争酒店的信息及交流。 6.控制预算并避免广告商重复使用酒店广告外观及内容。 7.监督并维持媒介的计划安排，同时迅速解决问题。 8.协调并执行所有内部印刷品的质量，对外专业印刷公司的品质进行严格把关。 9.协调并负责一切海报，展示和在酒店公共区域内的临时指示牌的质量及标准。 10.负责前期内部设计，后期专业公司印刷。 11.完成酒店指派任务及配合市场营销部其他相关工作。

Director of Communications Mandarin Oriental Sanya is looking for a Director of Communications to join our Sales & Marketing team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences. MANDARIN ORIENTAL, SANYA A hidden gem where nature is celebrated, and privacy is assured. Sanya Mandarin Oriental, Coral Bay is the first hotel of Mandarin Oriental Hotel Group in Chinese mainland. Overlooking the South China Sea and boasting a 1.2‑kilometre stretch of pristine coral beach, it is an exclusive beachfront resort that occupies an entire bay. Encompassing 12 hectares of hillside seafront land, the hotel seamlessly blends Southeast Asian resort aesthetics with Oriental Zen elements, creating a secluded and tranquil luxury ambience away from the bustle. While embodying contemporary luxury and Hainan’s distinctive character, the hotel reflects the Group’s Oriental heritage, offering guests a peaceful retreat to unwind and escape the chaos. About the job Based at the Mandarin Oriental Sanya within the Sales and Marketing department, the Director of Communications is responsible for developing and executing integrated communication strategies that enhance the hotel’s brand reputation, drive commercial success, and ensure consistent messaging across all channels. This role oversees public relations, media relations, internal and external communications, social media, and content creation, ensuring alignment with the Group’s luxury positioning and standards. The Director of Communications reports to the Director of Sales and Marketing. As Director of Communications, you will be responsible for the following duties: Develop and implement comprehensive communication strategies that support the hotel’s commercial objectives, brand positioning, and reputation management Manage all public relations activities, including cultivating relationships with key media, influencers, and stakeholders to secure positive coverage across local, regional, and international platforms Oversee the hotel’s social media presence and digital content strategy, ensuring engaging, brand-aligned content that drives audience growth and engagement Lead crisis communication efforts, acting as the key spokesperson when required and ensuring timely, accurate messaging in alignment with Group protocols Collaborate with operational departments to identify and showcase compelling stories, promotions, and guest experiences that reinforce the hotel’s luxury narrative Direct the creation of high-quality marketing collateral, press materials, newsletters, and internal communications to ensure consistency and excellence in brand expression Manage the communications budget, agency relationships, and performance metrics to optimize return on investment and measure the effectiveness of campaigns Support sales and marketing initiatives through strategic communication support for key campaigns, partnerships, and events Ensure all communications activities adhere to Mandarin Oriental Hotel Group’s brand guidelines, standards, and corporate identity Carry out other tasks as directed by the Director of Sales and Marketing As Director of Communications, we expect from you: Strategic thinker with a strong commercial acumen and a deep understanding of the luxury hospitality landscape Exceptional leadership and interpersonal skills, with the ability to influence and collaborate across all levels of the organization Excellent written and verbal communication skills, with a mastery of storytelling and brand voice Proactive, results-driven, and able to manage multiple priorities in a fast-paced environment Highly connected within the media and influencer community, with established relationships across key markets Culturally aware, adaptable, and passionate about delivering excellence in all aspects of brand representation Trustworthy, responsible, and committed to upholding the highest standards of integrity and professionalism Our commitment to you Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously. MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones. Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally. Local benefits A competitive salary and benefits packages Annual Leave and Public Holidays Social Insurances and Housing Fund Free accommodation and meals We’re Fans. Are you?

1.执行市场推广策略来增长酒店收益来源，提高酒店知名度； Implement marketing promotion strategies to increase the hotel's revenue sources and enhance its popularity; 2.制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划； Develop and implement the annual plan for all hotel activities, public and media relations, loyalty and channel marketing, as well as other marketing promotion activities; 3.发展良好的媒体关系，策划新闻发布会以及其他公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵消负面影响。 Develop good media relations and plan press conferences and other public relations activities. Communicate with the media on behalf of the hotel to promote a good public relations image, enhance the hotel's popularity and offset negative impacts. 4.根据品牌标准，设计并制作酒店和市场推广的宣传印刷品； Design and produce promotional printed materials for the hotel and marketing promotion in accordance with brand standards; 5.管理酒店内容管理系统，更新文字和图像，优化内容质量并准确地呈现品牌标准； Manage the hotel's content management system, update text and images, optimize content quality and accurately present brand standards; 6.管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广。 Manage the hotel image database, including official hotel photos, event photos and staff photos, etc., for hotel promotion.

工作职责： 1. 统筹策划并执行品牌传播、媒体关系及公关活动，提升企业市场影响力与公众认知度； 2. 负责全媒体渠道（含传统媒体、新媒体、社交平台等）内容策略制定、内容生产协同与传播效果评估； 3. 管理市场传媒团队日常运作，指导下属完成媒介投放、舆情监测、新闻稿撰写、事件营销等专项工作； 4. 协同市场部、销售部及产品部门，围绕业务目标制定整合传播方案并推动落地； 5. 监控行业动态与竞品传播策略，定期输出分析报告，为品牌战略优化提供数据支持。 任职资格： 1. 大专及以上学历，市场营销、新闻传播、广告学或相关专业优先； 2. 具备3年及以上市场传播、品牌公关或媒体运营相关工作经验，具备良好的团队协作精神，有团队管理经验者优先； 3. 熟悉主流媒体运作机制与新媒体传播逻辑，具备独立策划大型传播项目及危机公关应对能力； 4. 具备优秀的文案表达、跨部门协作及资源整合能力，熟练使用数据分析工具辅助传播决策； 5. 拥有出色的策划与推广能力，善于用创意提升品牌影响力，对行业充满热忱。

1. 市场调研与分析开展市场调研，收集酒店行业动态、竞争对手营销策略、目标客户群体需求偏好等信息，形成市场分析报告，为酒店经营决策提供数据支撑。2. 营销方案制定与执行结合酒店定位与市场需求，制定年度、季度及月度市场营销计划，涵盖客房、餐饮、会议宴会等各业务板块；统筹执行线上线下营销活动，包括社交媒体推广、OTA平台运营、异业合作、主题促销活动等，提升酒店知名度与客流量。3. 品牌建设与维护负责酒店品牌形象的塑造与传播，规范品牌视觉标识使用；对接媒体资源，策划新闻稿、公关活动，处理品牌相关舆情，维护酒店良好的公众形象。4. 客户关系管理建立并维护重点客户、合作商的良好关系，定期进行客户回访与需求调研；收集客户反馈意见，协同前厅、客房等部门优化服务流程，提升客户满意度与忠诚度。5. 营销预算管控与效果评估编制市场营销预算，合理分配各项推广费用；跟踪营销活动的执行效果，通过客房出租率、平均房价、营收增长率等指标进行数据分析，及时调整优化营销方案。6. 跨部门协作与销售部、前厅部、餐饮部等部门密切配合，协同推进营销活动落地；参与酒店新产品、新服务的研发讨论，提出市场导向的建议。7. 数据统计与报告定期汇总市场推广数据、客户消费数据等，撰写营销工作总结报告，向酒店管理层汇报工作进展与成果。