岗位职责:
1、Be fully responsible for the construction and implementation of the group's brand-wide digital marketing system, coordinate the marketing layout of mainstream lifestyle and social platforms such as Douyin, Xiaohongshu, and Meituan, formulate digital marketing plans in line with brand positioning, and achieve dual goals of brand exposure and performance conversion.
全面负责集团品牌全域数字营销体系搭建与策略落地，统筹抖音、小红书、美团等主流生活服务及社交平台营销布局，制定贴合品牌定位的数字化营销方案，达成品牌曝光与业绩转化双重目标。
2、Proficient in the operation of all social media platforms, responsible for account content planning, daily operation, fan management and interactive maintenance, build a high-quality content matrix, enhance brand social voice, user stickiness and private domain traffic accumulation.
精通社交媒体全平台运营，负责账号内容策划、日常运维、粉丝运营与互动管理，打造优质内容矩阵，提升品牌社交声量、用户粘性与私域流量沉淀。
3、In-depth mastery of live streaming rules and gameplay on Douyin, Xiaohongshu, Meituan and other platforms, lead the whole process of live streaming planning, execution and review, including topic selection, script writing, scene setup, traffic promotion, interactive control and after-sales connection, optimize live streaming process accurately to achieve efficient customer acquisition and sales conversion.
深度掌握抖音、小红书、美团等平台直播玩法与流量规则，主导直播全流程策划、执行与复盘，包括直播选题、脚本撰写、场景搭建、流量投放、互动把控、售后衔接，优化直播流程，实现高效获客与销售转化。
4、Formulate and implement platform marketing promotion strategies, monitor delivery data, optimize promotion channels, materials and budgets in real time, improve delivery ROI, and continuously explore platform traffic dividends.
负责平台营销投放策略制定与执行，监控投放数据，实时优化投放渠道、素材与预算，提升投放ROI，持续挖掘平台流量红利。
5、Analyze industry trends, competitor dynamics and user behaviors, regularly output data review reports, optimize marketing gameplay, content direction and live streaming strategies based on data, and continuously improve marketing conversion effects.
分析行业趋势、竞品动态与用户行为，定期输出数据复盘报告，基于数据优化营销玩法、内容方向与直播策略，持续提升营销转化效果。
6、Cooperate with internal sales, operation, brand and other teams to integrate resources and promote the implementation of marketing activities, ensure the efficient linkage between online marketing and offline services, and improve the overall efficiency of marketing closed-loop.
协同内部销售、运营、品牌等团队，整合资源推进营销活动落地，保障线上营销与线下服务高效联动，提升整体营销闭环效率。
7、Establish a digital marketing effect evaluation system, set core KPIs, regularly track data such as exposure, interaction, drainage and conversion, output special analysis reports, and provide data support for marketing decision-making.
搭建数字营销效果评估体系，设定核心KPI，定期追踪曝光、互动、引流、转化等数据，输出专项分析报告，为营销决策提供数据支撑。
8、Carries out any other reasonable duties and responsibilities as assigned.
完成任何其他合理的职责和被指派的职责。
任职资格:
1、Bachelor's degree or above, major in Marketing, Advertising, Media, E-commerce or related fields, 3+ years of digital marketing work experience in high-end cultural tourism, hotel or lifestyle service industry.
本科及以上学历，市场营销、广告、传媒、电子商务等相关专业，3年及以上高端文旅/酒店/生活服务行业数字营销工作经验。
2、Proficient in operation rules, algorithm logic and traffic gameplay of Douyin, Xiaohongshu, Meituan and other platforms, with successful cases of mature social media account operation, experience in creating hit content is preferred.
精通抖音、小红书、美团等平台运营规则、算法逻辑与流量玩法，具备成熟的社交媒体账号运营成功案例，有爆款内容打造经验者优先。
3、Skilled in the whole process of live streaming operation on various platforms, rich experience in live streaming planning and execution, able to independently complete live streaming projects and achieve good conversion results, experience in cultural tourism and high-end lifestyle service live streaming is preferred.
熟练掌握各平台直播运营全流程，具备丰富的直播策划与执行经验，能独立完成直播项目并实现良好转化效果，有文旅、高端生活服务直播经验者优先。
4、Have keen market insight and hot spot capture ability, be good at content creative planning, familiar with the creation logic of short videos, pictures, texts, live streaming and other content forms.
具备敏锐的市场洞察力与热点捕捉能力，擅长内容创意策划，熟悉短视频、图文、直播等内容形式的创作逻辑。
5、Strong ability of data review and optimization, able to accurately locate problems through data analysis, iterate marketing and live streaming strategies, and improve conversion efficiency.
具备较强的数据复盘与优化能力，能通过数据分析定位问题，迭代营销与直播策略，提升转化效率。
6、Excellent cross-departmental communication and collaboration skills, project coordination ability and stress resistance, able to efficiently promote the simultaneous implementation of multi-platform marketing projects.
具备优秀的跨部门沟通协作能力、项目统筹能力与抗压能力，能高效推进多平台营销项目同步落地。
7、Familiar with the brand tone of high-end hotel and cultural tourism industry, with international brand marketing thinking. Working experience on Douyin and Xiaohongshu is highly preferred, experience in foreign-funded or high-end cultural tourism groups is preferred.
熟悉高端酒店/文旅行业品牌调性，具备国际化品牌营销思维，有抖音、小红书平台相关任职工作经验者优先，有外资或高端文旅集团工作经验者优先。
立即沟通
