·     Develops an annual communications plan with specific goals and budgets as outlined in the hotel’s marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress. 发展年度沟通计划与特定的目标和预算为酒店的营销计划中概述/通讯手册。准备工作计划实现目标并确保通讯团队充分了解目标和进展。 ·     Compares actual achievements against goals on a regular basis and takes corrective action. 定期比较实际的成就与目标并采取纠正措施。 ·     Assists the DOSM in the planning of all mailing activities, and oversees their execution. 帮助DOSM所有邮件活动的计划,并监督其执行。 ·     Ensures the communications manual is adhered to and used as a training tool. 确保通讯手册是培训工具。 ·     Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate. 确保公司ID及时更新并执行。 ·     Prepares the monthly communications report on a timely basis. 按时准备月度公关报告。 ·     Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the marketing department at corporate office. 监督和指导摄影广告、附属和公共关系，目的在与DOSM,广告公司和营销部门在公司办公室联络。 ·     Ensures the department has a comprehensive master slide library for all advertising, collaterals and public relations activities, and regularly sends these slides to corporate office for the image library. 确保部门有一个全面的主幻灯片库为所有广告,络脉和公共关系活动,并定期将这些幻灯片发送到公司办公室图像库。 ·     Supervises operations of the in-house art department. 监督内部艺术部门的操作。 ·     Co-ordinates and executes publication of the hotel’s newsletter. 协调并执行发布酒店的时事通讯。 ·     Monitors activities of competitor hotels and trends within the industry. 监控活动行业内的竞争对手酒店和趋势。 ·     Participates in monthly forecasting of the department’s expenses. 参与月度预测部门的费用。 ·     Performs additional related duties as deemed necessary and appropriate to the communications status. 执行额外的相关职责认为必要和适当的通信状态。 ·     Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours. 酒店充当官方发言人在适当的时候,在24小时内响应所有媒体请求。 ·     Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships. 编译并保持全面的媒体联系人列表和管理每个媒体账户管理系统。代表分配账户通讯员工适当的但是负责媒体通过维持和发展亲密关系的关键。 ·     Prepares press releases for appropriate targeted media, locally, regionally and internationally. 准备适当的有针对性的媒体新闻稿,在本地、地区和国际。 ·     Works closely with the corporate and international press offices on developing story angles. 与企业紧密合作,国际新闻办公室发展故事的角度。 ·     Plays a key role in community and government relations as well as VIP handling. 在社区中扮演着关键的角色、政府关系以及VIP处理。 ·     Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships. 获得机会,指导和参加酒店赞助事件,并开发有针对性的合作伙伴关系。 ·     Creates and organizes press promotional activities. 创造组织促销活动。 ·     Participates in the press events/trips organized by the regional PR offices as required. 参与又区域公关办公室要求的活动。 ·     Conducts press blitzes when appropriate.  在是适当的时候发布重要新闻。 ·     Ensure press kit information is  comprehensive and kept up-to-date. 确保媒体获得的信息是全面的和优质的。 ·     Works with the DOSM and advertising agency on the rooms and food & beverage tactical advertising campaigns’ creative and media plans. 与销售总监及广告公司一起研制出客房和餐饮创新广告活动和媒体计划。 ·     Maximizes advertising budget by ensuring that the hotel’s creative message and media activities are consistent with the advertising of sister hotels and the Shangri-La group advertising. 优化广告预算,确保酒店的创意信息和媒体活动符合广告姊妹酒店和香格里拉集团的广告。 ·     Ensures that the advertising creative is in synergy with the Shangri-La group, projecting a consistent and quality message. 确保广告创意与香格里拉集团协同预测和质量信息的一致性。 ·     Ensures all local creative has approval from VPSM and is reviewed by corporate office in a timely manner before advertising agency proceeds to artwork. 确保所有本地创意从VPSM批准并由公司办公室及时进行复查之前广告公司艺术品。 ·     Reviews the hotel’s market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments. 回顾酒店的市场细分和其他适当的营销报告,确保媒体调度匹配这些片段。 ·     Maintains budget control and avoids duplication of advertising appearances by channeling media placements through the Shangri-La group agency. 维护预算控制和避免重复广告的出现引导媒体通过香格里拉集团机构配售。 ·     Monitors and maintains media schedules as well as prompt settlement of accounts. 监控和维护媒体时间表以及及时结算账户。 ·     Be pro-active in the conceptual planning of DM activities, and oversees their execution. 积极参加直销活动主题计划并监督执行。 ·     Takes an integrated approach to DM activities, ensuring a consistent and quality image if projected. 采取综合方法参加直销活动，确保形象质量的一致性。 ·     Monitors and reviews the responserates on the DM to improve and take corrective measures. 监督直销的反馈率，改进并采取纠正措施。 ·     Maintains budget control. 维护预算控制。 ·     Co-ordinates and executes production of all printed materials, with assistance of advertising agencies, following specifications stipulated in the corporate ID manual. 协调并执行所有印刷材料的生产,与援助的广告机构,规范规定的企业标识手册。 ·     Ensures hotel information is updated regularly on the internet. 确保酒店信息在互联网上定期更新。 ·     Supervises the production and quality of all displays and temporary signage in hotel public areas. 监督所有显示和临时标识的生产和质量在酒店公共区域。 ·     Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual. 监督质量和预算礼品。确保正确使用酒店标志的礼品公司ID手册规定。 ·     Supervises the in-house graphic designer and/or print shop. 监督内部平面设计师和/或打印店。