【岗位职责】
1. 根据酒店的战略营销计划和集团的市场推广计划，制定年度市场计划，包括具体目标和预算。
2. 根据市场情况更新和调整计划，确保团队充分了解目标和进度。
3. 与餐饮部和销售部密切合作，制定本年度的促销活动计划。
4. 向市场销售总监和酒店高级管理层提供沟通方面的建议，以确保信息清晰、一致，并与酒店的业务战略和凯宾斯基的整体信息保持一致。
5. 与当地的主要媒体和社会团体建立并保持关系，以促进酒店的积极宣传。
6. 代表凯宾斯基品牌，负责酒店当地媒体的宣传和发布。根据媒体需求开发定制的故事情节，并在24小时内及时处理媒体问询。
7. 与集团公关部和区域新闻办公室密切合作，开发适合国际市场的故事视角。
8. 起草酒店新闻稿和总经理讲话稿。
9. 向当地媒体、地区公共关系办公室和企业公共关系部门发布有新闻价值的酒店新闻稿，以便进一步向媒体发布。
10. 根据年度传播计划，创建并组织适当的媒体活动。发起、安排和陪同来访的媒体团。根据媒体的兴趣和需求，制定个性化、有趣的旅游行程。
11. 在公司传播部门的支持和指导下处理危机媒体传播。
12. 确保所有的国际和本地创意在广告公司开始进行艺术创作之前，都得到了凯宾斯基品牌市场传讯部的及时审查和批准。
13. 确保酒店对所有使用过的媒体拥有所需的整体照片权。
14. 监督餐饮部、市场部和客房部所有印刷品和数字媒体的生产，遵循《集团标准手册》中规定的规范。
15. 根据年度沟通，监督所有直销宣传品的计划、生产和发放。
16. 确定整个营销传播活动的投资回报率。监督和审查响应率，以便改进和采取纠正措施。
17. 确保酒店的网页和相关网站促销信息的更新和维护。
18. 每月定期收集竞争对手的相关宣传促销信息。保持酒店在媒体曝光频率和在市场上的竞争力。
19. 根据业务需要，可随时增加其他职责和任务。
Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue.
Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc., and incorporate a multi-channel approach to all activities
Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
Understand market trends and target customer to develop appropriate campaigns and maximize revenues
Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
Finalize and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
Responsible for overseeing development of content for both offline and online activities.
Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
Ensure picture storage and distribution systems are maintained while ensuring that the hotel has the required photo rights.
Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property.
Oversee the creation and production of collateral both online and offline as per the brand guidelines.
Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
Develop the communication plan and content for the monthly KENT newsletter.
Provide content on a regular basis for the Corporate Kempinski Newsletter.
Create, coordinate and maintain giveaways and collateral.
Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed.
In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
Lead the monthly marketing meeting to discuss future campaigns to drive performance
Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc.
Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc.
Support corporate and regional initiatives as per deadlines
Prepare monthly reports for GM, Regional office and owning company as prescribed
Maintain and develop guest database for mailings.
Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…
Participate in Kempinski marketing training programs
Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
【岗位要求】
教育背景：酒店管理或市场营销学士学位
工作经验：6-8 年酒店市场营销部门工作经验
语言：具备在多元文化环境中工作和沟通的能力，优秀英文口头和书面表达能力
技能：
精通市场营销原则的基本原理、概念、工具和实践
文案撰写能力
拥有市场营销活动策划、执行及分析经验
具备项目管理能力
拥有合同谈判经验
技术技能：
精通 Microsoft Office 办公软件
熟悉 Photoshop、InDesign 等创意软件者优先考虑
个人特质：应聘者必须认同凯宾斯基的核心价值观，尤其应具备以下特质：
以人为本、崇尚欧式奢华、主人翁意识的工作表现、坦诚直率、富有创造力
领导力强，团队协作意识强
对设计与风格有敏锐的感知
灵活应变、能够同时处理多项任务
分析能力强、决策果断、工作独立性强、善于解决问题
EDUCATION:
Bachelor Degree in Hospitality or in Marketing
EXPERIENCE & LANGUAGE:
To fill the position, one of the following is required:
6-8 years experience in the hotel marketing department
Ability to work and communicate in a multinational environment:
Local language – excellent oral and written skills (as applicable)
English – excellent oral and written skills
Additional language - beneficial
COMPETENCIES:
Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices
Copywriting skills
Experience in developing and running Marketing campaigns and their analysis
Proven project management skills
Experience in contract negotiations
TECHNICAL
COMPETENCIES:
Excellent skills in Microsoft office
Creative programmed such as photo-shop, InDesign etc. is a plus
INDIVIDUAL
CHARACTERISTICS: To fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:
People Oriented
Passionate for European luxury
Entrepreneurial
Straightforward
Team-oriented
Sensitivity for design & style
Creative
Multi-tasking
Flexible
Analytical-minded
Decision maker
Capable to work independently
Problem solving
Leadership skill
立即沟通
