• Develop annual revenue plans, market budgets, and forecasts, and complete them to ensure hotel profitability.
制订年度收益计划、市场预算及预测并完成，确保酒店盈利。
• Produce Action Plan related to the Revenue Plan.Ensure Revenue Plan objectives are achieved.
制订与收益计划相关的工作计划，确保收益计划目标得以实现。
· Prepare the annual marketing plan and manual for the department and
participates in setting up the marketing policies, procedures and objectives.
编制年度营销计划和手册，并设立政策、程序和目标。
·Determines the marketing and sales strategies in all related areas
required to meet the annual budgets of the hotel.
通过配合酒店的年度预算来决定市场销售的策略。
·Set up pricing strategies in all areas, with regular reviews in keeping
with the hotel needs and market trends.
在满足酒店的需要与符合市场的趋势的情况下，制定价格策略，并定期进行评估。
·Follow the departmental results in all areas (accounts’ productivity,
up-selling revenues, promotional tracking, etc.) and ensure corrective actions
are implemented as necessary.
跟踪所有部门的报告，包括会计的收入，向上销售收入， 促销宣传等，以确保完成必要的改进措施。
·Work closely with Director of Revenue Management and reservations
managers to maximizes the utilization of all automated sales and reservations
systems involved with both group and individual business.
与收益总监和预订部经理紧密合作，以确保团队与个人的自动销售与预定系统的利用最大化。
·Supervise the existence of an efficient follow-up on all leads towards
business materialization and long-term customer relationship.
监督与商务和长期客户合作关系。
·Ensure permanent updated files are maintained for all corporate, group
and travel trade accounts with strong room/night potential.
为所有公司，团队与旅游团的账户保持永久的文件更新以取得潜在的房间销售。
·Keep reservation centers and GSOs updated on current information,
promotions and pricing to facilitate efficiency and realization of business
objectives.
保持预定中心和GSOs 的信息，促销与价格随时更新，实现商业目标和效率的提高。
·Through various tools (e.g. media, social events, gatherings with
competition etc.), explores economic data, new developments in certain
companies’ structures, new assignments, industrial complexes, new business
centers, new projects which all could be of interest and benefit of the hotel
and distributes this information to relevant talent.
通过各种工具 （例如媒体、 社交活动、 集会与竞争等)，探索了某些公司的结构、 新分配、旗下产业、 新的商务中心、 新项目，都可能带给酒店的效益，并分发信息给相关的人员。
·Keeps close follow up on developments of the competitor hotels
(occupancy, structural alterations, renovation, special campaigns, rate
promotions, marketing efforts, theme events etc.).
不断跟踪酒店竞争者的信息（入住率、结构调整、创新、特别活动、价格推广、市场活动和主题宴会等）。
·Ensure collaterals are kept updated, with fresh new ideas as necessary,
ensuring sufficient stock are readily available for sales and promotional
activities.
确保系统随时更新，确保在销售与促销活动中酒店有足够的房间库存。
·Keep a close watch on group productivity/activities and follow-ups,
ensuring minimal business loss, and higher conversion rate of all leads.
密切的关注团队的生产力、活动和跟进，确保最小的商业损失，并提高所有潜在客户的转化率。
·Work with DOS and Sales Managers to set up the annual rates for local/international
companies, both travel trade and commercial accounts, devising clear
understanding of strategies in the rates negotiation process.
与销售总监和销售经理设定每年当地或者国际公司，旅游，商务客户的价格，制定明确的谈判策略。
·Make personal sales visitations to top key accounts at least twice a
year to broaden customer contact base.
每年最少2次对大客户进行个人的销售拜访，以保证稳固的联系。
·Ensure updated customer profiles (PMS) and database, capable of
identifying sales calls report and activities.
确保更新客户文档和数据，能够识别销售拜访报告和活动。
·
Ensure fair account distribution amongst the sales talents who will be
responsible to manage (visit, handling complaints, update information and
follow up) their own account group.
分配好销售人才管理他们自己的客户信息包括拜访，投诉，更新数据。
·Ensure an efficient two-way communication to keep customers updated on
latest development in the hotel and hotel management of all changes in the
customer profile and market trends.
确保一个有效的双向沟通，保持与客户更新对酒店及旅馆管理中客户配置文件和市场趋势的所有更改的最新发展
·Work with F&B and other departments to plan promotional campaigns
for rooms and banquets, ensuring information are distributed in a timely and
detailed manner to all concerned.
与餐饮部门和相关部门合作为酒店的房间、餐饮的推广做计划，确保信息及时和详细的被关注。
·Feedback and work with the other department heads to ensure delivery
of quality services to customers’
expectation and satisfaction.
为了保证达到客户的期望与满意度提供优质的服务，要及时跟进反馈。
·Plan and prepares for the participation at trade shows, fairs,
exhibitions, workshops, road show, sales blitzes etc.
计划并准备参加展览会、 交易会、 工作坊、 路演和销售闪电战等。
·Prepare relevant monthly reports for distribution to Admin. Office,
Corporate Office, and GSOs.
准备每个月的相关报告并分发给管理办公室，总公司，及GSOs。
·Provide on-going marketing and sales directions and training program for
talent development and business enhancement.
为公司的人才发展提供市场销售的培训和强化培训。
·Plan and execute the advertising needs of the hotel, both local and
international media, in keeping with corporate standards and hotel image.
在保持酒店的标准下计划和执行本地与国际传媒的媒体广告。
·Ensure regular communications and free publicity is maintained with PR
activities and regular releases.
确保定期通信和免费宣传进行维护的公关活动，并定期发布。
·Performs any other duties assigned by management.
执行任务管理层交办的其他工作。
·Familiar with shanghai local market.
熟悉上海本地市场。
