市场营销 Marketing §   经营所有酒店品牌销售，根据酒店的年度销售计划，执行和维持酒店品牌的定位和理念。 To manage all the hotel sales brand contacts, to enforce and maintain the hotel’s brand positioning and concept, agreed upon in the hotel’s Annual Business Plan. §   准备、使用和更新年度销售计划，细分到必要的部门。 To prepare, utilise and update an Annual Sales Plan, broken down as necessary by division and/or department. §   管理所有的销售战略、战术和行动的执行，依照销售锦囊的方法，建立一个能够完成销售指标的强大而训练有素的销售团队。 To manage all sales strategy, tactics, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined sales team who achieve their sales goals. §   为了作出有效的销售决定，执行市场策略工序，最大化有效销售数据，包括酒店COGNOS、市场整合、竞争对手情报和DELPHI/FIDELIO宴会场地管理系统。 To implement the strategic marketing process, maximising the available sales data including hotel Cognos, Marketing Portal, Competitive Intelligence, and Delphi/Fidelio Events system in order to make sound decisions. §   为了确保酒店的市场销售保持竞争的优势，持续的监控和评估地方、国内和国际的市场趋势，以及酒店竞争对手的销售状况。 To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge. §   管理所有的重点客户和团队，通过市场策略经理所提供的销售客户分析评估，开发价格、客房数量、和销售人员资源分配的战略。 To manage all key sales accounts and groups, to evaluate them based on sales account analysis prepared by Marketing Manager – Strategy / Marketing Analyst, and to develop strategies for pricing, inventory, and sales resource allocation. §   积极的参加每周收益会议和月度战略计划会议，发展并调整销售价格策略。 To actively participate in weekly yield meetings and monthly strategic meetings, developing and adjusting sales and pricing strategy. §   了解由于政党、商业、政治和社会因素给酒店财务业绩上的带来的影响。 To be aware of community, business, political and social factors that may affect the hotel’s financial performance. §   确保技术系统的良好使用，包括Delphi或其他的销售和餐饮系统，并确保数据的准确。 To ensure the best use is made of technology including Delphi or other sales and Events systems, and the data is clean.     运营 Operational   §   直接协调所有的销售活动并在酒店各处联系传达这些活动。 To direct and coordinate all selling activities and to communicate these activities throughout the hotel. §   根据年度市场营销计划，检查并评估销售活动的效力，并作出必要的调整从而达到或超越目标。 To review and evaluate the effectiveness of selling activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan. §   确保每周核对剩余房间数量和宴会空间数量信息，并制定低住房率期间的销售策略。 To ensure room and banquet space inventories are reviewed weekly and strategies are formulated to fill low occupancy periods. §   确保所有的销售报价、酒店资料、数码工具和其他的销售沟通信息与酒店及凯悦酒店集团的品牌标准一致，并及时更新信息。 To make sure all sales proposals, collateral, digital tools, and other sales communications are in line with the hotel’s and HI’s brand standards, and up to date in terms of information. §   确保所有合同按照酒店的规章制度以市场销售部的名义签署。 To ensure all contracts signed by or on behalf of the Marketing and Sales Department follow the established hotel policies and procedures. §   参加主要的出差旅行、商业活动和公司集会以推广酒店。 To attend major travel, trade and corporate functions to network and promote the hotel. §   根据工作的重要次序，计划并安排出差旅行。 To plan and execute sales trips based on business priorities. §   与集团销售办公室和姊妹酒店保持紧密的联系，定期更新主要的酒店销售信息。 To communicate closely with the WWSOs and key sister hotels, and update them regularly regarding key hotel sales information §   宴请现有的潜在客户，并且确保销售团队根据生意的优先顺序宴请客户。 To entertain existing and potential customers and ensure the Sales Team entertains customers based on business priorities. §   确保在销售工作中，通过销售拜访、电话和书面沟通体现酒店的高水准。 To ensure a high level of exposure for the hotel through direct sales solicitation, telephone contact and written communication. §   以相互支持与灵活的方式与其他行政委员会成员保持紧密合作关系，关注酒店的成功运营和客人满意度。 To work closely with other Executive Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests. §   确保所有销售部员工以互相支持和灵活的方式与其他部门合作，发扬团队合作精神。 To make sure Sales associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.

We are currently looking for a Director of Sales & Marketing to join our Sales & Marketing team. As a Director of Sales & Marketing, we rely on you to * Analyze and study market trends and set targets accordingly * To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge * Examine monthly reports and sales forecast reports to analyze current and potential marketing trends. Meanwhile coordinate various activities to increase revenue and market share, and monitor progress to ensure performance meets or exceeds established revenue plans * To manage all sales strategy, tactics, and action implementations in order to create a strong and disciplined sales team who achieve their sales goals * Train and motivate employees of sales and marketing department to achieve hotel revenue targets. Ensure everyone have access to the necessary information, market data, various tools and equipment to fulfill their job responsibilities * Establish and maintain contact with key customers and external stakeholders to increase business volume, including room sales, catering sales, and banquet services Supervise various marketing activities and maintain hotel image * To work closely with other Executive Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests * To make sure Sales associates work in a supportive and flexible manner with other departments We are looking for someone who: * Has a passion for Sales and Marketing * At least 3 years similar working experience in international hotel brand * Excellent administration skills, interpersonal skills and problem solving skills * Proficiency in English, in both oral and written * Strong team spirit and communication skills * Able to engage in a friendly and professional manner with business partners and customers

岗位职责： （一）按照公司经营管理目标，制定市场研究、顾客分析、市场定位、营销推广、销售管理、顾客服务等的战略规划； （二）制定客房、餐饮、会议等的价格策略、促销活动方案，了解竞品公司最新动态，及时调整经营管理策略； （三）统筹签订客房、餐饮、会议等协议，协调确定各类合作协议与广告宣传服务协议； （四）统筹公司内外的公关宣传工作，审阅公司宣传材料； （五）组织营销经理例会、月度经营分析会，追踪各类宴会、会议信息，直至客单成交，带领推动实现营业收入目标； （六）建立并完善销售数据库，指导营销经理建立客户信息数据库； （七）统筹协调客户拜访、潜力客户开发，每季度至少一次市场调研； （八）制定营销推广、销售技能、顾客服务等专业培训计划并落实； （九）关注客户意见反馈及投诉，根据“不损害客户利益”原则，公正处理各类投诉，撰写特殊案例分析报告； （十）拓宽业务范围，提高市场占有率，对产品定位、服务创新等经营管理提供建议； （十一）定期统筹复盘本部室各岗位工作的有效性，及时调整各岗位职责、工作流程、质量标准，并落实系统化培训； （十二）完成上级领导交办的其他任务。 岗位要求 （一）学历要求：大专及以上； （二）外语水平：英语日常交流； （三）体貌要求：身体健康，形象良好； （四）工作经验：5年以上酒店营销管理经验； （五）培训经历：3次以上销售培训经验； （六）基本素质：学习能力强，同理心，积极主动，公平公正，诚实友善，大局观，服务意识强，具备酒店管理知识，写作能力，电脑运用能力，主持与演讲能力，人际关系处理能力，分析能力，计划能力，执行能力，协调能力。

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. The Commercial Director is responsible for the overall strategic management of the hotel by establishing effective working relationships with senior team members, in particular the General Manager, Director of Operations, Director of Finance and Director of Human Resources. This role provides support and advice to the General Manager in strategic planning and overall business goals relating to business development issues of the brand and the hotel, protecting and guarding corporate standards, brand integrity and hotel image. What will I be doing? As the Commercial Director, you will be responsible for performing the following tasks to the highest standards: • Assist the General Manager to complete all work related to revenue and marketing of the hotel, completing work assigned by the General Manager. • Responsible for the management of Sales, Banquet Sales, Revenue Management, Reservations, and Marketing Communications. • Lead the hotel business team to achieve relevant key indicators, including but not limited to managing the hotel's continued profitability, ensuring the hotel's revenue and profit, and guest satisfaction to meet or exceed the standard requirements. • Develop the hotel's annual / quarterly / monthly budget forecast and work plans, implementing them effectively. • Participate in developing and implementing hotel and departmental policies and regulations. • Develop marketing strategies and promotion plans to adjust to the market situation in real time. • Supervise and drive the progress and implementation of marketing plans. • Set clear objectives for business development, implement personal skill development, performance review trainings and other trainings. • Monitor and evaluate current initiated marketing activities and market dynamics. • Manage the internal operation of the department to ensure that the fixed assets and operational items of the department are well maintained. • Conduct regular market research and obtain information about competitors. • Set pricing strategies and sales targets for the hotel. • Manage special projects and other related businesses. • Ensure efficient use of departmental resources. • Manage human resources within the department, including selection of recruiters, training of department staff, team building, employee performance evaluation, etc. • Ensure that department staff are clear about the responsibilities assigned to them. • Take immediate corrective action when the interests of the department or hotel are jeopardized. • Manage customer relations and services, including customer needs, product and service knowledge, sales effectiveness, communication skills and customer feedback. • Manage departmental expenses and budgets. • Prepare a forecast of the department's monthly expenses and submit it to the hotel on the scheduled date. • Control departmental costs in accordance with hotel policies to avoid waste. • Ensure that all system related revenue data are accurate and in full compliance with Hilton international standards. • Ensure the filing of departmental documents and related information. • Maintain communication with all operating departments within the group to maximize sales opportunities. • Promote hotels in relevant industries at home and abroad. • Actively participate in sales activities initiated by Hilton. • Organize promotional trips for target markets. • Maintain good relationship and communication with target markets at home and abroad. • Ensure that all system related revenue data are accurate and in full compliance with Hilton international standards. • Respond to demands, adjust, and perform any reasonable tasks and additional responsibilities as directed by the hotel, industry and company. • Adhere to hotel safety policies, emergency rules and procedures. • Ensure employees fully understand and follow the contents of the employee handbook. • The department reserves the right to change or supplement the job description if necessary. • Perform any other reasonable duties assigned. 【任职要求】 What are we looking for? A Commercial Director serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow: • Hospitality: Volunteer to provide unparalleled hospitality. • Integrity: Do what you should do all the time. • Leadership: Strive to be a leader in both your industry and your community. • Teamwork: Actively promote teamwork spirit in all work. • Ownership: take responsibility for your actions and make decisions. • Now: Operate with urgency and discipline. • Bachelor’s degree. • At least 5 years of relevant management experience in international hotel chains. • Good English and Chinese reading and writing skills. • Able to formulate and implement operating budgets and business plans. • Able to effectively market and position the brand at desired levels. • Able to manage the Sales department. • Able to assist the General Manager and Management in achieving the hotel's overall business objectives. • Knowledgeable of political, economic and social issues, and market trends. • Good communication, organizational and presentation skills. • Able to lead, guide and develop employees. • Knowledgeable of and able to deal with crisis. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

岗位职责： 1、负责规划酒店的市场发展策略，把把握酒店在行业中的发展方向，完成酒店在行业中的市场定位，及时提供市场反馈并对酒店的市场操作计划不断优化与完善。 2、负责大客户开发、渠道拓展、商务洽谈等工作，统筹协调市场销售部所有工作。 任职要求： 1、有强烈的事业心，责任感和勇于开拓的精神，拥有敏锐的观察力、良好的沟通能力，良好的英语能力； 2、有独立组织项目营销的工作能力，兼备项目策划和市场分析能力。

【岗位职责】 岗位职责： 1.为总经理提供专业的咨询及行政上的支持。 2.制定开拓市场销售战略和促销计划，督导和协助市场销售计划的进展和实施。 3.监督和评估当前发起的市场销售活动以及市场动态。 4.管理客户关系及服务，包括客户需求、产品服务知识，销售的有效性交流技巧及客户反馈信息。 5.管理部门内部日常工作，确保正常运行。 任职要求： 1.本科及以上相关学历。 2.优秀的中，英文口头表达及书写能力。 3.在国际连锁饭店集团担任类似的工作岗位，具有5年的经验。 4.良好的人际交往、沟通技巧及抗压能力。 5.了解商务旅游、旅游业国际市场，会议旅游及餐饮销售。

As a Director of Sales & Marketing, we rely on you to： Analyze and study market trends and set targets accordingly To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge Examine monthly reports and sales forecast reports to analyze current and potential marketing trends. Meanwhile coordinate various activities to increase revenue and market share, and monitor progress to ensure performance meets or exceeds established revenue plans To manage all sales strategy, tactics, and action implementations in order to create a strong and disciplined sales team who achieve their sales goals Train and motivate employees of sales and marketing department to achieve hotel revenue targets. Ensure everyone have access to the necessary information, market data, various tools and equipment to fulfill their job responsibilities Establish and maintain contact with key customers and external stakeholders to increase business volume, including room sales, catering sales, and banquet services Supervise various marketing activities and maintain hotel image To work closely with other Executive Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests To make sure Sales associates work in a supportive and flexible manner with other departments   We are looking for someone who: Has a passion for Sales and Marketing At least 3 years similar working experience in international hotel brand Excellent administration skills, interpersonal skills and problem solving skills Proficiency in English, in both oral and written Strong team spirit and communication skills Able to engage in a friendly and professional manner with business partners and customers

Role Purpose The position needs to communicate closely with the global team and in charge of developing customized programs in GC market. Not only responsible for the marketing plan of the hotels and regions, but also have the ability to develop the business. To improve the effectiveness of marketing investment.   Key Accountabilities Support global develop field marketing’s business model to IHG GC market.  Strategic and holistic understanding of the hotels’ PR & marketing needs. Follow their strategy to localization field marketing service in GC, based on GC hotels' need to develop field marketing products & service. Set up the field marketing development plan of GC, led the whole process of project including business model design, product/service design, financial & legal process, and finally sold the product to IHG individual hotel. Guide the hotel to execute marketing activities based on marketing plan. Grows and supports the team with the aim of building a supportive, knowledgeable and commercially savvy team. Ensure that marketing plans are consistent with IHG and brand proposition. Able to work closely with commercial team to develop a sustainable business model. Strive to ensure that the project can break even.   Key Skills & Experiences Other Requirements: Ability of market analysis and planning can complete the marketing plan independently. Excellent communication and coordination skills, able to establish good cooperative relations with business partners. Strong presentation skills. Strong team management ability, able to coordinate team resources to ensure the smooth progress of marketing activities. Strong team development strategy ability, formulate team members' career development plans.

岗位职责 1、制定及执行酒店市场销售计划。 2、酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3、分析市场动向、特点和发展趋势，设立市场目标。 4、走访客户，根据市场变化，并不断改进服务工作。 5、统筹酒店内外的市场宣传工作，审阅酒店对外发布的宣传稿件。 6、对外通过接待、出访、新闻媒介等，对内做好各部门的推销和宣传活动等，管理美工制作，以达到酒店经营的宣传目标。 岗位要求 1、大专以上文化程度；2年以上同岗位工作经验。 2、熟悉浙江市场并善于开拓。 3、英语口语和书写流利。

【岗位职责】 1、负责规划公司的市场发展策略，把握公司在行业中的发展方向，完成公司在行业中的市场定位，及时提供市场反馈并对公司的市场操作计划不断优化与完善； 2、通过各种市场推广手段完成既定的品牌营销目标，对营销预期目标及实际效果负责； 3、负责大客户开发、渠道拓展、商务洽谈、开发和协调各类媒体资源，建立有效的媒介传播手段等； 4、负责团队的建设与管理，全面安排、管理市场部的年度市场策略和市场计划； 【岗位要求】 1、学历要求：市场营销或相关专业大专以上学历，广告、市场营销、新闻、大众传播等相关专业优先 2、工作经验及年限：五年以上企业市场管理工作经验。 3、培训：战略管理、组织变革管理、管理能力开发、市场营销、合同法、财务管理及谈判技巧等方面的培训 4、专业技能：对市场营销工作有深刻认知，有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系 5、通用技能（计算机/语言等）熟练使用办公软件。普通话、粤语标准流利 6、职业素养及胜任能力要求：高度的工作热情，良好的团队合作精神，有较强的观察力和应变能力、出色的人际沟通能力、团队建设能力、组织开拓能力

【岗位职责】 - 负责规划酒店项目的市场发展策略，把握项目在行业中的发展方向，完成项目在行业中的市场定位，及时提供市场反馈并对公司的市场操作计划不断优化与完善； - 通过各种市场推广手段完成既定的品牌营销目标，对营销预期目标及实际效果负责； - 负责大客户开发、渠道拓展、商务洽谈、开发和协调各类媒体资源，建立有效的媒介传播手段等； - 负责团队的建设与管理，全面安排、管理市场部的年度市场策略和市场计划； 【岗位要求】 - 市场营销或相关专业大专以上学历，酒店管理、市场营销等相关专业优先； - 工作经验及年限：至少2年以上市场销售部负责人工作经验； - 有战略管理、组织变革管理、管理能力开发、市场营销、合同法、财务管理及谈判技巧等方面的培训能力； - 对市场营销工作有深刻认知，有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系 - 高度的工作热情，良好的团队合作精神，有较强的观察力和应变能力、出色的人际沟通能力、团队建设能力、组织开拓能力

【岗位职责】 1、负责规划公司的市场营销发展策略，把握酒店在行业中的发展方向，完成酒店在行业中的市场定位，及时提供市场反馈并对酒店的市场操作计划不断优化与完善； 2、通过各种市场推广手段完成既定的品牌营销及经营目标，对营销预期目标及实际效果负责； 3、负责客户开发、渠道拓展、商务洽谈、协调各类媒体资源，建立有效的媒介传播手段等； 4、负责团队的建设与管理，全面安排、管理市场销售部的年度策略和计划； 【岗位要求】 1、市场营销或相关专业大专以上学历，广告、市场营销、新闻、大众传播等相关专业优先。 2、工作经验及年限：三年以上企业市场管理工作经验，三年以上销售部经理工作经验。 3、对市场营销工作有深刻认知，有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系。 4、高度的工作热情，良好的团队合作精神，有较强的观察力和应变能力、出色的人际沟通能力、团队建设能力、组织开拓能力。

工作地点面向全国！ 岗位职责 1.制定及执行饭店市场销售计划 2.酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3.分析市场动向、特点和发展趋势，设立市场目标。 4.走访客户，根据市场变化，并不断改进服务工作。 5.审核服务活动的策划方案，组织员工工作。 6.签定住房优惠协议、旅行社房价协议及各种合作协议、认报刊合同、广告宣传服务协议。 7.统筹酒店内外的公关宣传工作;审阅酒店对外发布的宣传稿件。 8.对外通过接待、出访、新闻媒介等，对内做好各部门的推销和宣传活动等，管理美工制作，以达到酒店经营的宣传目标。 岗位要求 1.大专以上文化程度；5年以上同岗位工作经验。 2.按照公司整体要求，制定和组织实施公司在市场策划、销售管理、客户服务和物业管理的战略规划。 3.负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 4.负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等，支持和保障项目实施。 5.负责组织营销推广、销售执行、客户服务等方面专业人员的培训。 6.英语口语和书写流利。

·     Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.  ·     在预算内达成营收目标和员工销售目标，使利润率最大化。参与制定部门年度预算、酒店的营销计划、经营及财务计划。 ·     Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. ·     拟定并执行销售计划，推动客房入住率明显上升，提高平均房价，提升业务量，增加餐饮和宴会销售。 ·     Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. ·     审核每月报表和销售预测报告，分析当前和潜在营销趋势，协调各种活动增加营收与市场份额，并监督进展，确保业绩达到或优于既定营收计划。 ·     Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel. ·     制定、开发各种特别活动和销售活动，向潜在客户推广酒店业务。参加贸易展以及全国和本地大型营销活动，增加新业务机遇，为酒店提升营销机会。 ·     Provides a professional, advisory support service to the General Manager ·     为总经理提供专业的咨询支持。 ·     Enhance the image of the hotel in the local community ·     提升酒店在当地的形象。 ·     Participate as an active member of the community through associations, memberships and other trade organizations ·     通过协会、会员和其他行业组织，积极参与社区活动 ·     Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards ·     定期检查内部宣传的视觉效果，确保符合品牌标准 ·     Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc. ·     与餐饮部合作，组织和推广相关项目，促进酒店的食品和宴会，包括但不限于比赛、舞会、派对、美食庆祝活动等。 ·     Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community ·     与酒店以外的个人进行沟通，包括但不限于客户、会议、当地酒店协会、政府旅游办公室、航空公司、旅行社、旅游运营商、竞争对手和当地社区的其他成员。 ·     Investigate potential markets by: ·     通过以下方式调查潜在市场: ·     Reviewing Sales Department and Front Office correspondence files ·     -审核销售部门和前厅部的通信文件。 ·     Analysing guest history and registration card files ·     -分析客户历史记录和登记卡文件。 ·     Studying guest questionnaires ·     -研究客人问卷。 ·     Reviewing government statistics on visitors to the city ·     -回顾政府发出的关于到本地区的人数的数据分析。 ·     Analysing competition's sales/promotion efforts ·     -分析竞争对手的销售/促销活动。 ·     Studying various reference and industry publications for sales leads ·     -研究各种参考资料和行业出版物，寻找销售线索。 ·     Recommend to General Manager the kind of advertising which will be most productive for the hotel by analysing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency ·     通过分析以往广告活动的市场效果，并与其他部门主管和广告公司进行协商，向总经理推荐对  酒店最有成效的广告。 ·     Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media 定期回顾公共关系活动，以确保酒店在当地和全国媒体的高认知度。

We are looking for the DOSM for JW Marriott & Sheraton Sanya HTB Resort, the Key Expected Criteria as bellow: 1, Luxury hotel background; 2, Oversees the Sales & Marketing Department and works with the Excom in achieving the hotel's market positioning and revenue goals; 3, Provides support and advice to the General Manager in strategic planning and overall business goals relating to Sales & Marketing issues of the brand and the hotel; 4, Protects and guards Corporate Standards, Brand integrity and Hotel image; 5, Knowledge of current trends in industry.

【岗位职责】 1、制定及执行酒店市场销售计划。 2、酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3、分析市场动向、特点和发展趋势，设立市场目标。 4、走访客户，根据市场变化，并不断改进服务工作。 5、审核服务活动的策划方案，组织员工工作。 6、签定住房优惠协议、旅行社房价协议及各种合作协议、认报刊合同、广告宣传服务协议。 7、统筹酒店内外的公关宣传工作；审阅酒店对外发布的宣传稿件。 8、对外通过接待、出访、新闻媒介等，对内做好各部门的推销和宣传活动等，管理美工制作，以达到酒店经营的宣传目标。 【岗位要求】 1、大专以上文化程度；3年以上同岗位工作经验。 2、按照公司整体要求，制定和组织实施公司在市场策划、销售管理、客户服务的战略规划。 3、负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 4、负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等，支持和保障项目实施。 5、负责组织营销推广、销售执行、客户服务等方面专业人员的培训。 6、英语口语和书写流利。

负责酒店内总收益发展，通过寻找各种资源、确保最大化扩展收益机会。 Responsible for total revenue development within the hotel through sourcing, securing and maximising all sales opportunities. 职责义务： Duties & Responsibilities: 1.给总经理提供专业的咨询和行政支持服务, 以达到战略目标. Provide a professional, advisory and executive support service to the General Manager to assist in meeting the strategic goals of the establishment. 2.参与战略业务和运营的筹备计划. Participate in the preparation of the Strategic Business and Operating Plans. 3.分享制定酒店年度收益目标计划，包括房间、餐饮和运营部门. Share in the establishment of revenue targets for the annual hotel Business Plan for rooms, F&B and minor operating departments. 4.依据市场调研结果, 负责所有收益部门的新产品开发和客户服务, 达到超越客人期望的一致目标. As a result of evidence from market research, take responsibility for the development of new product and guest services in all revenue earning departments, consistent with the goal of exceeding guest expectations. 5.组织内部同事外部机构的公关活动、广告和组织营销活动。监督所有销售宣传、脉络和营销项目的质量和标准. Direct the activities of the internal associates outside agencies on public relations, advertising and direct sales & marketing campaigns. Supervise the quality and standard of all sales promotional aids, collaterals and merchandising items. 6.配合收益管理总监，依据酒店趋势，提供及时相关的信息协助执行委员会做出正确的决定，以提高酒店的盈利能力. In conjunction with Director of Revenue Management provide timely and relevant information on hotel trends, to enable the Executive Committee to make pro-active decisions to improve the profitability of the hotel. 7.分析竞争对手酒店的活动，包括他们的客户基础，以发展和稳固新的业务并抢占市场优势.Analyse the activities of competitor hotels, including their customer base, with the aim of developing and securing new business and providing a market advantage. 8.作为指导，积极参与酒店、行业和顾客组织的展会，会议和促销活动。 As directed, participate in trade shows, conventions and promotional events, within the hotel, the industry and customer organisations. 9.管理所有销售和行政同事，以确保所有人共同实现酒店现有和未来的收入预算。 Management of all Sales and administration associates, ensuring they are working towards achieving the hotels revenue budget for the existing and future years. 10.依据市场反馈和市场条件，参与开发和评估房价架构以及各部不同市场领域可使用的条件. Participation in developing and reviewing rate structures and conditions applicable to various segments, based on market feedback and market conditions. 11.确保所有客户总监、销售经理和销售主管提供清晰和详尽的客户档案，包括每次拜访客户的信息以及结果. Ensure all Account Directors, Sales Managers & Executives maintain clear and detailed files on all clients including information on results of each sales call. 专业知识技能： Job Knowledge / Skill: 1.领导能力  Leadership skills 2.管理技能  Management skills 3.战略眼光  Strategic vision 4.谈判能力  Negotiation skills 5.组织和时间管理技能 Organisational & time management skills 6.分析和数据技能  Analytical and numerical skills 7.销售与营销技巧 Selling & Marketing skills 8.亲和力和执委会和业主关系 Rapport  Building with fellow EXCOM and Owner Relation 9.较强的书面英语和汉语 Strong written English and Chinese language 10.销售和市场营销经验、执行操作管理、国家和国际相关工作经验者优先。Rich experience of extensive Sales& Marketing . Line operations management and national andinternational related experience preferred.

职位概述 1.  执行市场推广促销活动来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。 2.  管理酒店市场传讯六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。 3.  与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。 工作职责 1.  根据市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。                                           2.   制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。                                      3.   保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。 4.  发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。 5.  通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。                                                                                                                         6.  管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。     7.  根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。                                                                          8.   管理酒店自媒体内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。 9.   管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广   10.  管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。    11.  管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度 12.  关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。 13.  编制并管理酒店部门市场预算   14.  协助市场销售总监准备市场推广年度预算的编制 15.  协助市场销售总监来管理市场推广活动收入和控制市场推广成本，确保预算执行情况 16.  协助市场销售总监编制酒店的短期和长期策略计划       要求： 学历：市场营销、大众传播、媒体或相关专业的学士学位。 经验：至少3年的相关工作经验或4年的大学教育和工作经验等效结合。

岗位职责 1. 酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作； 2. 分析市场动向、特点和发展趋势，设立市场目标； 3. 监督，评价当前市场营销的起源和趋势。进行市场研究，掌握和分析市场营销数据； 4. 走访客户，根据市场变化，并不断改进服务工作； 5. 审核服务活动的策划方案，组织员工工作； 6. 统筹酒店内外的公关宣传工作，审阅酒店对外发布的宣传稿件； 7. 签定住房优惠协议、旅行社房价协议及各种合作协议、认报刊合同、广告宣传服务协议； 8. 对外通过接待、出访、新闻媒介等，对内做好各部门的推销和宣传活动等，以达到酒店经营的宣传目标； 9. 制定和发展促销战略和经营计划； 10. 组织市场营销计划的发展和实施； 11. 确保酒店经营符合商业运营及旅游行业法规。 岗位要求 1. 2年以上同岗位经验，至少5年以上相关工作经历； 2. 了解酒店销售模式及客户需求； 3. 优秀的市场分析能力，对市场信息有敏锐的洞察力； 4. 优秀中文和英语口语及书写能力； 5. 优秀管理及组织能力； 6. 思维新颖，有一定创新能力。 7. 国际品牌酒店工作经验，万豪集团工作经验优先考虑。

岗位职责 1、制定及执行饭店市场销售计划 2、酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3、分析市场动向、特点和发展趋势，设立市场目标。 4、走访客户，根据市场变化，并不断改进服务工作。 5、审核服务活动的策划方案，组织员工工作。 6、签定住房优惠协议、旅行社房价协议及各种合作协议、认报刊合同、广告宣传服务协议。 7、统筹酒店内外的公关宣传工作;审阅酒店对外发布的宣传稿件。 8、对外通过接待、出访、新闻媒介等，对内做好各部门的推销和宣传活动等，管理美工制作，以达到酒店经营的宣传目标。 岗位要求 1、大专以上文化程度；3年以上同岗位工作经验。 2、按照公司整体要求，制定和组织实施公司在市场策划、销售管理、客户服务和物业管理的战略规划。 3、负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 4、负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等，支持和保障项目实施。 5、负责组织营销推广、销售执行、客户服务等方面专业人员的培训。 6、英语口语和书写流利。

岗位职责 1.保存以前、现有客户的资料和档案。 2.监督销售代表的销售拜访。 3.记录上月所有的销售活动或其它相关活动。 4.向总经理提交销售拜访报告，提交月销售拜访计划。 5.策划与组织产品订货会，新产品发布会以及行业展会的市场宣传等公关活动。 6.每周提交竞争对手情况报告。 7.在酒店接待重要客户。 岗位要求 1.大专以上文化程度；3年以上同岗位工作经验。 2.在当地有一定的客户群。 3.有较强的团队合作意识，及强的团队领导能力。 4.具有一定的外语水平，能够阅读预定函电并进行接待服务。 5.熟悉公关营销部的业务，能协调各岗位的工作。 6.具有一般的公关和社交能力。 7.形象气质佳。

【岗位职责】 1、负责规划酒店的市场发展策略，把握酒店在行业中的发展方向，完成在行业中的市场定位，及时提供市场反馈并对酒店的市场操作计划不断优化与完善； 2、通过各种市场推广手段完成既定的品牌营销目标，对营销预期目标及实际效果负责； 3、负责大客户开发、渠道拓展、商务洽谈、开发和协调各类媒体资源，建立有效的媒介传播手段等； 4、负责团队的建设与管理，全面安排、管理市场部的年度市场策略和市场计划； 【岗位要求】 1、学历要求：大专以上 2、工作经验及年限：五年以上国际品牌酒店同等职位管理工作经验 3、培训：战略管理、组织变革管理、管理能力开发、市场营销、合同法、财务管理及谈判技巧等方面的培训 4、专业技能：对市场营销工作有深刻认知，有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系 5、通用技能（计算机/语言等）熟练使用办公软件。普通话、粤语标准流利 6、职业素养及胜任能力要求：高度的工作热情，良好的团队合作精神，有较强的观察力和应变能力、出色的人际沟通能力、团队建设能力、组织开拓能力

THE ROLE •Developing and executing sales strategies, supported by Marketing plans across all market segments. •Support ALL loyalty program, the recruitment of Accor plus members. •Identify new opportunities for each source of revenue. •Stay current with the needs of the market, competitive initiatives and the effectiveness of our programs through regular involvement with key accounts. THE MUST HAVES •Prior experience in a leadership role in an international luxury hotel or resort. •Good knowledge of online channels and online marketing. •MICE Sales experience preferred. •Highly organized, with a drive to achieve targets. •Strong motivating, organizational, training and negotiation abilities. •Open and outgoing personality and natural ability to interact with clients. •Language skills: English and Mandarin Chinese. 职位描述 •在所有细分市场执行销售策略和业务计划。 •支持雅高心悦界忠诚项目和招募雅高A佳卡会员。 •识别每个收入来源的新机会。 •通过参与重要客户的销售活动，了解当前市场的需要，竞争对手的行动以及酒店计划的效力。 具体要求 •具有国际奢华酒店或度假村同等工作经验。 •良好的线上销售和市场知识。 •会议销售背景优先考虑。 •很强的组织性，对细节非常敏锐，目标导向型。 •具有号召，组织，培训及谈判能力。 •个性开放外向，能与客户进行交谈。 •普通话流利，英语良好。

岗位职责： 1.制定及执行酒店市场销售计划 2.酒店市场开发、客源组织和酒店商品客房、餐饮、会议的销售工作。 3.分析市场动向、特点和发展趋势，设立市场目标。 4.走访客户，根据市场变化，并不断改进服务工作。 5.审核服务活动的策划方案，组织员工工作。 6.统筹酒店内外的公关宣传工作;审阅酒店对外发布的宣传稿件。 7.对外通过接待、出访、新闻媒介等，对内做好各部门的推销和宣传活动等，管理美工制作，以达到酒店经营的宣传目标。 岗位要求： 1.大专以上文化程度；8年以上同岗位工作经验。 2.按照公司整体要求，制定和组织实施公司在市场策划、销售管理、客户服务和物业管理的战略规划。 3.负责项目可行性比选阶段的市场研究、客户分析、市场定位和营销推广方案设计。 4.负责监督和考核公司各项目的营销推广、销售进度、销售回款和客户服务等，支持和保障项目实施。 5.负责组织营销推广、销售执行、客户服务等方面专业人员的培训。