·Reporting to the General Manager and VP Sales & Marketing, lead and direct the consolidated sales, reservation, marketing and communications departments to effectively achieve set goals for Sales and Marketing with regards to maximization of yields and adequate positioning as well as exposure for the hotels. 直接向总经理报告并且管理市场销售部,领导销售部,预订部,和市场宣传部完成销售目标.为酒店争取收益,树立酒店形象。 ·Responsible for developing a marketing plan of the hotel. 为酒店制定市场计划。 ·Responsible for implementing and managing the strategies required to achieve the marketing plan objectives and meet agreed sales revenue targets. 为达成酒店销售计划目标和酒店销售收益总额,制定并实施相关策略。 ·Provide leadership in the yield positioning strategy for the hotel. 为酒店提供市场主导地位策略。 ·Perform human resources functions to ensure that staff are selected, trained, counseled and rewarded to maintain performance standards. 协助人力资源对员工进行筛选,培训及对表现良好的员工进行嘉奖。 ·Maintain a positive community image for self and hotels and remain current on local business trends. Participate in voluntary organizations which are business related. 维护酒店及自身良好的公众形象,紧跟当地经济趋势.积极参加与业务相关的自愿组织活动。 ·Direct the development and implementation of the hotel’s annual sales and marketing plan. 指导酒店年度市场销售计划的执行和发展。 ·Direct the Sales, Marketing, Reservations and Public Relations Departments within the Consolidated Marketing Office to achieve the objectives laid down in the annual sales & marketing plans in the timeframe specified. 领导销售部,市场部,预订部以及公关部在既定时间内完成每年市场销售计划规定目标。 ·Undertake ad hoc duties and special projects as required from time to time by General Manager and Area Director. 按照区域总监及总经理的要求完成各项特殊任务。 ·Direct, lead and control the Sales Operation. 引导并管理销售运营。 ·Direct, lead and control the Reservations Department. 引导并管理预订部运营。 ·Direct, lead and control the Marketing Communications Department. 引导并管理市场传媒部运营。 ·Direct and control the Appraisal Procedure. 监督指导人事评估制度。 ·Ensure the product be effectively published in all Distribution Channels. 确保酒店产品信息及时有效的通过各种渠道发布。 ·Provides frequent and relevant market research on clients, products, distribution and markets. 制定一个市场调查系统能及时反映客户,产品,发布渠道和市场情况。 ·Plan meetings frequently that allows discussion and timely action where necessary. 频繁组织会议,使员工能够及时有效讨论相关活动。 ·Ensure adequate coverage at the major trade shows. 确保重大商贸活动的覆盖率。 ·Ensure sales trip or Road show are effectively planned & to meet hotel and WHM objectives. 有效规划和调整海外销售拜访,使其与既定目标相协调。 ·Maintain and improve both awareness and image of the hotel in their respective markets. 在酒店市场内维护和提高酒店在行业内的知名度及形象。 ·Assist the F&B Manager of the hotel to improve overall marketing. 协助酒店餐饮部经理提升酒店整体经营状况。 ·Ensure relevant good information flows both down and upwards with subordinates, colleagues and peers alike. 确保酒店正面相关信息在上下级同事间分享交流。 ·Ensure reports are compiled in a timely and concise manner. 确保及时简洁的编写报告。 ·Ensure Sales & Marketing revenues and costs are effectively managed. 有效管理市场销售收入及支出。 ·Ensure that all advertising material, direct mail, promotional items or press material are compatible with the desired image of the hotels in the marketplace. 确保所有的宣传材料,广告直邮,附送赠品或新闻资料与酒店市场理想的形象相适宜。 ·Ensure that all associates, at all times conduct themselves in a professional manner to both internal as well as external contacts. 确保所有的同事在对内或对外接人待物时都能以专业的行为标准要求自己。