【岗位职责】 1、负责协助部门负责人制定酒店销售策略并执行，完成年度销售目标及预算指标； 2、开发并维护客户资源，拓展新市场，提升酒店市场份额； 3、分析市场动态及竞争对手情况，制定针对性的销售方案； 4、协调酒店各部门资源，确保客户需求得到高效响应； 5、带领销售团队完成业绩目标，监督团队成员日常工作表现； 6、参与重要客户谈判及合同签订，维护长期合作关系； 7、定期提交销售报告及市场分析，为管理层决策提供数据支持。 【岗位要求】 1、具备较强的市场开拓能力及客户管理经验，熟悉酒店行业销售模式； 2、优秀的沟通协调能力，能够高效处理客户及内部协作问题； 3、具备团队管理经验，能够激励并带领团队达成业绩目标； 4、抗压能力强，适应快节奏工作环境，能接受出差及灵活工作时间； 5、对数据敏感，具备较强的分析能力及商业谈判技巧； 6、有酒店行业销售经验者优先，但不限具体工作经验。

Responsibility 岗位职责 The Director of Sales and Marketing will formulate and implement sales and marketing strategies and tactical plans for the hotel, ensure their effective implementation, supervise the results of the strategies and plans, and ensure the achievement of revenue and room sales targets. 销售和市场销售总监将为酒店制定和实施销售和营销策略以及战术计划，并确保其落实到位，监督策略和计划的实施结果，确保实现营收与客房销售目标。 Assist in formulating the department budget and financial plan, including the marketing plan of the hotel. 协助制定部门预算和财务计划，还包括酒店的营销计划。 Formulate and implement sales plans to significantly increase the occupancy rate of guest rooms, raise the average room rate, increase business volume, and boost the sales of catering and banquets. 拟定并执行销售计划，推动客房入住率显著上升，提高平均房价，提升业务量，增加餐饮和宴会销售。 Prepare monthly reports and sales forecasts, analyze current and potential marketing trends, plan various activities to increase revenue and market share, and monitor the performance of employees to ensure that the performance exceeds the originally set revenue plan. 准备每月报表和销售预测，分析当前和潜在的营销趋势，规划各种活动以增加营收与市场份额，并监督员工工作绩效，确保业绩超出原先制定的营收计划。 Formulate and develop various special events and sales activities, promote the hotel business to potential customers, participate in trade shows and large-scale national and local marketing activities, increase new business opportunities, and enhance marketing opportunities for the hotel. 制定、开发各种特别活动和销售活动，向潜在客户推广酒店业务参加贸易展以及全国和本地大型营销活动，增加新业务机遇，为酒店提升营销机会。 Arrange meetings and business team activities held within the hotel, coordinate with other hotel-level departments, and jointly complete various services stipulated in the agreements reached between the sales department and potential customers. 安排在酒店内举办的会议及业务团队活动，与其他酒店级别的部门协调，共同完成销售部门与潜在客户达成的协议中规定的各项服务。 Communicate all relevant information with the relevant departments, including the requirements and special needs of incoming VIPs, large groups or other important guests. 与有关部门交流所有相关信息，包括即将抵达的贵宾、大型团体或其他重要宾客的要求和特殊需求。 Lead various marketing activities and upsell hotel services, products and facilities to guests. 领导各种营销活动，向宾客追加销售酒店服务、产品及设施。 Maintain close contact with key business leaders, officials and representatives of local social groups in the city where it is located to ensure that the hotel frequently receives high-profile exposure. 与所在城市当地社会团体的重要业务领导、官员和代表保持密切联系，确保酒店经常获得高调的曝光度。 Efficiently promote and publicize the environmental protection and sustainable development elements of the hotel, and obtain new business opportunities through such information. 高效推广、宣传酒店的环保与可持续发展元素，通过此类信息获得新业务机会。 Cooperate with advertising agencies, consulting companies and other suppliers to expand the benefits of advertising investment and ensure that advertisements reflect the brand image. 与广告机构、咨询公司和其它供应商合作，扩大广告投资效益，确保广告体现品牌形象。 Enhance the popularity and reputation of the hotel and brand in the local area, and occasionally serve as the image representative of the hotel in media interviews. 提升酒店和品牌在当地的知名度和声誉，偶尔在媒体采访时担任酒店的形象代表。 Identify improvement opportunities in marketing activities and the overall sales performance of the hotel, and work closely with other departments. 发现市场营销活动和酒店整体销售绩效中的改进机会，与其他部门紧密合作。 Job Requirement岗位要求 Bachelor's degree in marketing or a related field/higher education qualification/equivalent qualification. 市场营销或相关领域学士学位/高等教育资质/同等资质。 At least 5 years of working experience in the hotel industry or hotel sales and marketing, along with direct management experience leading a sales team. 5年或以上酒店业或酒店销售与市场营销领域工作经验，同时具备领导销售团队的直接管理经验。 Be familiar with local business and business trends as well as the local language. 熟知本地业务及业务趋势和当地语言。

Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。 Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments 通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。Monitors awareness of competitor activities and use information when developing strategies 观察竞争对手的活动并利用此类信息发展战略。 Plans and coordinates sponsorship activities 策划和协调赞助活动。 Works with superior in the preparation and management of the Department’s budget 和上级领导一起进行编制和管理部门预算。Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel 在酒店的客人和员工中及酒店內开展的活动中公布促销信息。 Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests 向其它部门就店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。 Coordinates all activities with the Sales Manager 与销售经理就所有活动进行协调。 Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate 每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门。 Liaises with Human Resource Manager on matters affecting corporate image 与人力资源经理就影响公司形象的相关事宜进行联系。 Co-ordinates hotel photography when required 如有需要，协调酒店的摄影活动。 Works with superior on manpower planning and management needs 和上级领导一起进行人力规划和管理需求。 Prepare sectional training plan/materials and execute the training on schedule. 制定部门的培训计划及内容，并按计划执行。

【岗位职责】 1、负责制定并执行酒店市场销售战略，完成年度销售目标及利润指标； 2、领导销售团队开发新客户、维护现有客户，拓展商务、会议、旅游等市场业务； 3、分析市场趋势及竞争对手动态，调整销售策略以提升酒店市场份额； 4、统筹管理酒店品牌推广、线上线下营销活动及公关事务； 5、监督销售合同谈判、协议签署及客户关系维护工作； 6、协调与运营、餐饮等部门合作，确保销售策略落地及客户满意度提升； 7、定期提交销售数据报告，评估团队绩效并提出改进方案。 【岗位要求】 1、大专及以上学历，同岗位工作经验2年及以上； 2、具备政务型酒店市场销售管理经验，熟悉高端酒店市场运作模式； 3、出色的市场分析能力及商业敏感度，能独立制定并推动销售计划； 4、优秀的团队领导力，擅长激励和管理销售团队达成目标； 5、具备丰富的客户资源及商务谈判经验，擅长大客户开发与维护； 6、熟练使用办公软件及酒店管理系统，数据驱动决策能力强； 7、抗压能力强，适应快节奏工作环境，能接受短期出差。