1. Serve as the hotel’s principal authority on revenue strategy, demand forecasting, pricing, and inventory management.
作为酒店在收益战略、需求预测、定价管理方面的负责人。
2. Define and execute integrated short-, medium-, and long-term revenue strategies (3, 6,and 12-month horizons).
制定并执行整合的短期、中期和长期收益战略(3个月、6个月和12个月规划)。
3. Lead total revenue optimization across transient, group, corporate, leisure,wholesale, and distribution channels.
领导散客、团队、企业、休闲、及各个分销渠道的全面收益优化工作。
4. Ensure all revenue strategies align with brand philosophy, commercial objectives, and long-term business vision.
确保所有收益战略与品牌理念、商业目标及长期商业愿景保持一致。
5. Actively contribute to Guidance Team discussions, shaping hotel-wide strategy and performance outcomes.
积极参与指导团队的讨论,塑造酒店整体的战略方向和绩效成果。
6. Develop, own, and manage annual revenue budgets, rolling forecasts, and long-range financial plans.
制定、负责并管理年度收益预算、滚动预测及长期财务计划。
7. Drive market share gains by analyzing competitive intelligence, demand trends, and market dynamics.
通过分析竞争情报、需求趋势及市场动态,推动市场份额的增长。
8. Lead month-end, quarterly, and annual revenue performance reviews with clear insights and actionable recommendations.
主导月末、季度及年度的收益绩效回顾,提供清晰的洞察分析和可执行的建议。
9. Evaluate market share, rate positioning, channel mix, and contribution margins to optimize profitability.
评估市场份额、房价定位、渠道组合及贡献利润率,以优化盈利能力。
10. Partner with Finance to ensure forecast accuracy, budget discipline, and achievement of GOP and revenue targets.
与财务部门合作,确保预测的准确性、预算的纪律性,以及GOP(经营毛利)和收益目标的达成。
11. Oversee pricing architecture, booking windows, restrictions, and inventory controls using RMS and PMS platforms (e.g. Easy RMS, OPERA).
监督定价架构、预订窗口、限制条件及库存控制,使用收益管理系统(RMS)和酒店管理系统(PMS)平台(如 Easy RMS, OPERA)。
12. Ensure effective channel distribution strategy, including GDS, brand.com, OTAs,wholesalers, and direct channels.
确保有效的渠道分销战略,涵盖全球分销系统(GDS)、官网(brand.com)、在线旅行社(OTAs)、批发商及直接渠道。
13. Lead the analysis of booking patterns, pickup, wash, turndown, and demand indicators to guide selling strategies.
领导对预订模式、增量、流失、退房及需求指标的分析,以指导销售策略。
14. Provide clear, timely communication of revenue strategy and anticipated business demand
to hotel stakeholders.
向酒店利益相关者清晰、及时地传达收益战略及预期的业务需求。
15. Partner with Sales and Marketing to align revenue strategy with acquisition, retention,and positioning initiatives.
与销售和市场部合作,使收益战略与获客、留存及定位计划保持一致。
16. Contribute meaningfully to the annual marketing and sales planning process, ensuring revenue alignment.
深度参与年度市场及销售规划流程,确保与收益目标的一致性。
17. Lead and facilitate Revenue Strategy Meetings, Sales Strategy Meetings, and Executive Commercial Reviews.
领导并主持收益战略会议、销售战略会议及高管商业评审会。
18. Provide data-driven insights to support key account decisions, promotions, and strategic initiatives.
提供数据驱动的洞察,以支持关键客户决策、促销活动及战略举措。
19. Provide executive oversight of Revenue and Reservations operations, ensuring adherence
to brand, service, and operational standards.
对收益及预订运营进行高管级别的监督,确保符合品牌、服务及运营标准。
20. Ensure accuracy, integrity, and timeliness of all reservations, group blocks, rooming lists, and system data.
确保所有预订、团队占房、名单及系统数据的准确性、完整性和及时性。
21. Monitor service quality, guest feedback, and service recovery related to reservations and revenue touchpoints.
监控与预订及收益触点相关的服务质量、宾客反馈及服务补救工作。
22. Oversee payroll planning, departmental expenses, and resource optimization within budget parameters.
监督薪资规划、部门开支及在预算范围内的资源优化。
23. Provide inspirational leadership and clear direction, role-modelling the Capella Culture and Service Philosophy.
提供鼓舞人心的领导力和清晰的方向,以身作则践行嘉佩乐(Capella)的文化及服务理念。
24. Build a high-performing revenue team through coaching, mentoring, succession planning, and capability development.
通过辅导、指导、继任规划及能力培养,打造高绩效的收益团队。
25. Set clear performance expectations, provide regular feedback, and conduct performance reviews and talent calibration.
设定明确的绩效期望,提供定期反馈,并进行绩效评估和人才校准。
26. Identify and address training needs to elevate commercial capability across the team.
识别并满足培训需求,以提升整个团队的商业敏锐度。
27. Foster strong cross-departmental relationships, serving as a catalyst for collaboration and shared accountability.
促进跨部门的紧密关系,作为协作和共同承担责任的催化剂。
28. Ensure integrity, accuracy, and optimization of all revenue systems, data sources, and reporting tools.
确保所有收益系统、数据源及报告工具的完整性、准确性和优化。
29. Lead continuous improvement of SOPs, processes, and analytical capabilities to enhance efficiency and effectiveness.
领导对标准操作程序(SOP)、流程及分析能力的持续改进,以提升效率和有效性。
30. Maintain strong awareness of market events, city-wide demand drivers, and macro trends
impacting performance.
密切关注市场活动、全城范围的需求驱动因素以及影响业绩的宏观趋势。
31. Champion data-driven decision-making and innovation in revenue management practices.
倡导在收益管理实践中采用数据驱动的决策方式和创新方法。