Primary Responsibilities主要职责
·To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing.
·Director of Marketing performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.
·Draws up the Public Relation action, advertising and media plan on an annual basis for the hotel.
·Organize regular visits by professional persons from the media and members of the trade to the hotel.
·Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards.
·Ensure optimum publicity is created for all major hotel happening.
·Supervise taking of photographs and prepare news release of events undertaken by the hotel.
·Organizes both internal and external PR and digital Marketing activities. e.g. inter-departmental or in-house activities.
·Maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.
·Maintains contact, coordinates with all other departments of the hotel, and may have contact with other Marketing Managers at a regional level. Ensures the smooth operation of the PR and Marketing head office.
·Special projects / ad-hoc assignments as and well assigned.
·Prepares monitors and controls the Media annual budget and ensure every PR and marketing activity has the max effect.
·Maintains the utmost confidentiality and discretion when handing business affairs.
·Monitors awareness of competitor activities and use information when developing strategies.
·Storing and keeping all confidential information.
·树立酒店良好形象并与公众（卖主、供应商、客户及社会）建立良好的关系.
·遵循集团和下属酒店所列的各项规定及本酒店的规章制度，在市场销售总监具体指导下，履行自己的职责。
·每年为酒店制定公关及媒体宣传计划。
·定期组织新闻界和商界人士参观酒店。
·确保所有文具和印刷品完全符合集团标准。
·酒店的每次宣传都有助于为饭店建立良好的声望。
·管理有关为酒店拍照撰写的新闻事宜。
·组织店内外公关活动及渠道市场推广活动。
·与国内外新闻界人士以及饭店其他有潜力客户保持联系。
·保持与酒店其他部门的联系与合作，同时与本地区其他市场经理保持联系。还要确保本部门运作正常。
·特别项目/广告安排。
·掌握和控制酒店公关年度预算并确保每个酒店公关及市场活动能够发挥最大效用。
·在处理业务时最大限度的保守机密并小心谨慎。
·充分了解竞争对手的情况，根据市场需要不断革新公关策略。
·保存和保守所有机密信息。
Knowledge and Experience知识和经验
·Proficiency in the role at required level
·Conversant with relevant emergency procedures
·Knowledge of relevant rules & regulations
·Knowledge of the company, hotel, and its environment
·Knowledge of relevant safety & security procedures
·Knowledge of relevant guest interaction procedures
·Knowledge of training procedures
·English language requirements met or exceeded
·专业性达到相关要求
·精通相关紧急事务的处理程序
·相关条款和规则的熟知程度
·公司酒店及周边环境的熟悉程度
·相关安全条例及保安措施的知识
·与客户互动的程序的相关知识
·培训的相关知识
·英文的专业水平
