Administrative Management
行政管理
§ Monitor the following related food and beverage marketing documents maintenance and update.
监督餐饮市场营销相关的以下文档的正确维护和更新。
§ Food and beverage promotion documents.
餐饮促销文档。
§ Marketing/catering meeting records.
市场营销/餐饮会议记录。
§ Food and beverage database records.
餐饮数据库记录。
§ Trend of market segmentation.
市场细分趋势。
§ Database trend analysis.
数据库趋势分析。
§ Telephone sales report.
电话销售报告。
§ Food and beverage facilities data report.
餐厅数据表。
§ Food and beverage facilities business trend related report.
餐厅业务趋势相关报告。
§ Actively participate to reach department goal, contribute to food and beverage marketing budget.
积极参与达成部门目标,为餐饮市场营销预算做贡献。
§ Independently or by other third party organizations and associations, maximizing upward sales opportunities.
独立或通过其他第三方组织和协会,最大化向上销售机会。
§ Focus on directly competition and conduct survey regularly, ensure that we know the activities of the competitors. Provide competitors' catering activities intelligence and information.
关注所面临的直接竞争,并开展定期调研,确保知晓竞争对手的活动。提供酒店竞争对手活动的情报和信息。
§ Monitor potential customer database development and maintenance through each outlet managers.
通过每家餐厅的经理,监督潜在客户数据库的开发和维护。
§ Keep hotel with high exposure in major market areas by respective managers.
通过各餐厅各自的经理,保持酒店在主要市场区域的高曝光水平。
§ Through respective managers’ action plan, achieve and maximize outlet revenue - sales call management.
通过各餐厅经理的行动计划,最大化达成每家餐厅的收入– 销售拜访管理。
Communication and spread
沟通与传播
§ Assist to coordinate and implement all food and beverage printings, including hotel communications, posters, single page, marketing E-mail and other promotions.
帮助所有餐饮印刷资料的协调和实施,包括酒店通讯、海报、单页、营销邮件以及其他促销宣传品。
§ Assist to support and coordinate photography work between hotel marketing, advertising company and headquarters for the purpose of make advertising, promotional materials, and public relations.
帮助、支持和协调酒店与广告公司及总部市场部之间以制作广告、宣传资料和公关为目的的摄影工作。
§ To ensure that hotel each area propaganda demonstration and identification of quality and standards in accordance with the hotel policy.
保证酒店各区域的宣传演示和标识的品质和标准符合酒店政策。
§ Provide support between Marcom and advertising company when formulating the catering tactical advertising campaign's creative and media plan.
在制定餐饮战术性广告宣传活动的创意和媒体计划时,提供市场传讯部和广告公司之间的联络支持。
§ Joint development all the details of the promotion activities according to the instructions with Marcom, ensure timely drafting, check, approve and make the necessary promotional materials (brochures, single page, menu, etc.).
根据指示,与市场传讯部共同开发所有促销活动的细节,确保及时起草、审核、批准和制作必要的促销资料(宣传资料、单页、菜单等)。
§ Coordinate with Marcom about the invitation of the opening ceremony (if applicable).
与市场传讯部协调有关餐饮活动开幕式的邀请事宜(如果适用)。
§ Food and Beverage promotional activities
餐饮部的促销活动。
§ Coordinate related meetings about promotional activities, clear the promotion direction of each outlet.
协调有关将开展的促销活动的相关会议,明确每个餐厅的方向。
§ Communicate with each outlet about carry out special promotion plan and budget hypothesis.
与各餐厅联络有关将开展的特别促销活动的方案提交和预算假设。
§ Together with each outlet to implement all approved sales promotion action plan.
与各餐厅共同制定实施所有已批准的促销活动的行动计划。
§ Sort each outlet promotions late-time analysis report, and filing profit and loss details for future reference.
整理各餐厅提交的每次促销活动的后期分析,并将详细损益制作文件存档,供以后参考。
§ Make action plan, and provide develop direction for each outlet, to promote sales revenue and maximize profits.
制定行动计划,并为每个餐厅提供方向,以推动这些促销活动的销售额并最大化利润。
§ Food and Beverage database
餐饮数据库。
§ Monitor the following items through reservation, coordinate database management:
通过餐饮预订监督以下事项,协调数据库的管理:
§ Review database quarterly. Update and delete inactive members, ensure that the input staff strictly implement and comply with standardized format.
每季度审核数据库。更新并删除不活跃的会员,并确保输入人员严格实施和遵守标准化格式。
§ Review and identify the highest consumer and regulars in each outlet for analysis.
审核和识别每家餐厅的最高消费者和常客,供分析使用。
§ Ensure that recognition program is implemented to all guests in all food and beverage area.
确保所有客人都认可,计划在所有餐饮部中都得到实施。
§ Develop and ensure customer relationship marketing processes and procedures maintenance in the corresponding food and beverage area by management.
开展并确保客户关系营销流程和程序通过管理在相应的餐饮区域中得到维护。
§ Manage rewards cards or loyalty card program, if applicable; make sure that the card member data is effectively used in food and beverage promotion activities.
如果适用,管理奖励卡或忠诚卡计划;并确保持卡会员的数据被有效应用于餐饮促销活中。
§ Media/Public relationship
媒体/公关。
§ Communicate with Marcom, help make and maintain media contacts list.
与市场传讯部联络,帮助制作和维护媒体联系人完整名单。
§ Assist in implement related hotel food and beverage promotion activities.
协助实施与酒店餐饮促销活动相关的活动。
§ Assist in implement news propaganda activities.
协助实施新闻宣传活动。
§ Communicate with Marcom, help and update the media press release information.
与市场传讯部联络,并协助制作和更新提供给媒体的新闻发布资料。
§ Cooperate and coordinate with colleagues and external agencies at any necessary time.
在任何必要的时候,与同事和外部机构进行合作和协调。
§ Interact with other departments and provide additional or special guest service.
与其他部门互动,提供额外或特殊的宾客服务。